INTRODUCTION

Master Cola, Carbonated drink, is launched by Master Beverages and Foods Limited, a company of
Master Group. Master group of industries is in business from 1982, now with more than 9 different
industrial units

1. Master Tiles & Ceramics

2. Master Granite
3. Master Sanitary
4. Master Poly Plastic
5. Master Baby(dippers)
6. Master Ballpoint
7. Master Poly Pack
8. Master PPRC pipes
9. Master Beverages & Foods

Master Beverages & Foods limited unveiled new brands of carbonated soft drinks at a Press Conference
held at a local hotel in Lahore. Different flavors included Master Cola, LimFizz, Funtra and Rockk It.
Master Cola is available in PET bottles of 500ml, 1000ml and 1500ml at present. The manufacturing unit
of Master Cola is situated at Main GT Road Gujranwala Punjab.

Demographic Environment

Almost there is equal ratio of male and female in country’s population. Age clusters can be made as
follows:

 Between 13 to 20 years (Quite Young)

 Between 21 to 34 years (Young and Mature)
 Between 35 to 50 Years (Middle Aged)
 Between 51 – above (Old generation)

Product Master Cola is equally acceptable for all age groups but special focused on young generation
including students / sport lovers etc (can be observed in advertisement of Master Cola).

Master Cola has segregated the market geographically into following categories:
 Large Urban areas with heavy density of population
 Small urban areas with low population
 Developed rural areas (Large Villages)
 Least developed area (Small Villages)

Master cola is currently focused on Small urban areas / developed rural areas / least developed areas.
We can observe it easily by their distribution trend. Master Cola is available in Gujranwala / Mureed
kay / Sialkot / Rural areas of Punjab and KPK.
Behavioral Factor
Majority of targeted population belongs to same religion.
Targeted population belongs to middle income or lower middle income group.
Most of the targeted population is not brand conscious (Pepsi / Coca Cola etc).
People in large urban areas are more civilized and developed. Literacy rate is also high and most of
them are brand conscious.

Macro environment Analysis

Economic Environment