DESIGN MARKETING
ON SOCIAL MEDIA
THIS RESEARCH AIMS TO SHOW A COMPARISON BETWEEN
TWO WORLD-KNOWN ARCHITECT STUDIO ABOUT THEIR
INFLUENCE IN SOCIAL MEDIA ON MILLENNIAL
GENERATION SPECIALLY IN ARCHITECTURE STUDENT
AND THE GROWTH OF ARCHITECTURE NOWADAYS.
WOHA
Founder : Wong Mun Summ &Richard Hassell
Founded : Singapore 1994
WOHA has designed lots of influental projects
that focused in sustainable design.
Some Projects :
- Oasia Hotel Downtown, Singapore, 2011-2016
- SkyVille @ Dawson, Singapore, 2007-2015
- CapitaMall Tianfu, , China, 2007-2015
- The Grove at Baiyun, Guangzhou, 2011- 2016
- Goodwood Residence, Singapore, 2010-2013
- Parkroyal on Pickering, Singapore, 2010-2013
BIG
Founder : Bjarke Ingels
Founded : 2005, Copenhagen, Denmark
BIG, mainly focused on creating innovative and
unique design for their project.
Some Projects :
- Mountain Dwellings , Copenhagen, Denmark
- 8 House in Ørestad, Copenhagen, Denmark
- Copenhagen Harbour Baths, 2002
- Maritime Youth House,Copenhagen 2004
- Psychiatric Hospital, Denmark 2005
- VM Houses, 2006
Architecture and Social Media
Social media nowadays become a very important thing to millennial
generation. With the rise of the useage of social media in the present
age, social media has increasingly major impact in several fields such
as commerce, politic, and way of life for people around the world, so it
is unsurprising that social media has a major impact on Architecture
too.
Examples of which can be seen on social media platforms such as
Instagram. On Instagram, people shared million photos and videos
each day and it is affecting our visual perception . Architecture is
affected from the inside out, such as how the client’s expectation
about the building, they want the building to look alive and
comfortable
Social media marketing is the use of social media platforms and
websites to promote a product or service. Social media marketing
includes activities like posting text and image updates, videos, and and
other content that drives audience engagement, as well as paid social
media advertising.
There are 2 strategies to social media marketing namely:
Ÿ Passive Approach
The passive approach Social media is used as a source of market
information and a way to hear customer perspectives. Marketers can use
social media to obtain 'live' or "real time" information about consumer
behavior and viewpoints on a company's brand that is more accurate.
Ÿ Active Approach
Social media can be used not only as public relations and direct marketing
tools but also as communication channels targeting very specific
audiences and as effective customer engagement tools. They are known
for providing a short, fast, and direct way to reach an audience through a
person who is widely known.
FINDINGS FROM SURVEYS 2018
From to the survey that we have done for the period of two week from the
4th November 2018 to 18th November 2018, we managed to garner 50
rrespondent of Architectural students from the University of Atmajaya
Yogyakarta class of 2016. The result is a graphic showing the interest of
Millenial generation towards the official site of BIG and WOHA. Both firm
chosen as the case study because of their credentials, unique design
approach that represent millenials and the fact that they actively engage in
social media.
1 Which Architectural firm is more renown
WOHA
BIG
2 Which firm has the more interesting social media and official
site
WOHA
BIG
3 Which social media is more interesting
INSTAGRAM
LINKEDIN
TWITTER
FACEBOOK
Social Media Marketing Tactics
Ÿ Twitter
Twitter allows companies to promote their products in
short messages limited to 140 characters. Tweets can
contain text, Hashtag, photo, video, Animated GIF,
Emoji, or links to the product's website and other
Ÿ Facebook
social media profiles, etc.
They allow a product to provide videos, photos, and
longer descriptions, and testimonials as other
followers can comment on the product pages for
others to see. Facebook can link back to the product's
Twitter page as well as send out event reminders.
Ÿ LinkedIn
LinkedIn, a professional business-related networking
site, allows companies to create professional profiles
for themselves as well as their business to network
and meet others.
Ÿ Instagram
Instagram provides a platform where user and
company can communicate publicly and directly,
making itself an ideal platform for companies to
connect with their current and potential customers.
As Instagram is supported by Apple and android
system, it can be easily accessed by smartphone users. Moreover,
it can be accessed by the Internet as well. Thus, the marketers see it
as a potential platform to expand their brands exposure to the
public, especially the younger target group. Instagram has proven
itself a powerful platform for marketers to reach their customers and
prospects through sharing pictures and brief messages.
CONCLUSIONS
Based on the surveys, we can conclude that the most
effective social media for marketing design is Instagram, because
people tends to open Instagram a lot. The conceptual tactic of
Instagram that use picture as the main attraction is great for design
especially architecture that also communicate well through
pictures. The main target of this marketing design is the millennial
generation, who is now a generation that takes the lead as the new
era. Therefore, we can conclude that Instagram is the most effective
for marketing design.
JANE LIGAWAN 160116445
ZESHEN 160116649
YONATAN KURNIAWAN 160116678
JUPITER SINDORO 160116690