I.

INTRODUCTION

A. Name and Address of Business

Our business name is SMAW Welders, we decided to choose this name because

we offer to our customer a simple and elegant product, and our business is located inside the Biñan

City Senior High School - San Antonio Campus. A Stand-alone Senior High School established

on the year 2016 that offers Technical Vocational and Livelihood Track located in San Antonio

Biñan Laguna.

B. Nature of Business

 Products and Services that offering with high quality.

 Products that can be welded by customer’s choice.

 Demand form customers; some uniqueness and difference in the Design and

Quality compared to the product offer other business

 It helps to improve Industrial Economy

C. Business Structure

SMAW Welders is a business structured as General Partnership an arrangement by

which two or more persons agree to share in all assets, profits and financial and legal liabilities of

the business such partners have unlimited liability, which means their personal assets are liable to

the partnership obligations.

D. MARKETING CONCEPT

SMAW Welders uses societal concept it gives importance to consumers satisfaction

social welfare and company`s profit. This concept is a social oriented. According to this concept

the company must produce products that help consumers and friendly to environment the company

must perform all its social obligations like pollution control, environment protection, doing social

welfare activities, etc.

E. STATEMENT OF FINANCING NEEDS

SMAW Welders is a business structured as partnership that is composed of two or more

people to establish a small business together and shared all the expenses and profit of the business.

PHP 1,000 is the initial capitalization for the business good for one day. PHP 1,700

is the expected revenue in one day if all the products ordered has been sold.

F. STATEMENT OF CONFIDENTIALITY REPORT

The undersigned reader of SMAW Welders Business plan hereby acknowledge that the information

provided is completely confidential and therefore the reader agrees not to disclose anything found on

the business plan without the express written consent of Team Sparks.

It is also acknowledged by the reader that the information to be furnished in this business plan is in

all aspects confidential in nature, other than information that is in the public domain through other

means and that any disclosure or use of the same by the reader may cause serious harm and or damage

to SMAW Welders. Upon request this business plan document will be immediately returned to Team

Sparks. This business plan. It does not imply an offer of any securities.
II. EXECUTIVE SUMMARY

SMAW Welders will be the newest personalized shop in San Antonio Biñan

Laguna. That will be satisfy customers wants personalized Items/service, we will caters mainly

Senior High School Students and Teachers and Staffs range in 16-50 years old. The location which

in Biñan City Senior High school-San Antonio Campus that approximately have 2,000 population.

Our Business menu are Personalized items like Keychain, Bookshelves, Plant Holders etc. Our

primary strategy to offer consumer a variety of option to personalized their items. The customer

may choose their own choice of design. SMAW Welders Business will operate Welded crafts use

social media to promote and show different Design’s.

III. INDUSTRY ANALYSIS

A. Competitive Environment

 Rivalry among existing competitors

Since SMAW Welders is a Personalized shop, we expect that they are many competitors

compete in our products to increase their target market. But as a competitive business we will use

every opportunity that we will get to improve our business and product to satisfy our customer

needs and target market.

B. FUTURE OUTLOOK AND TRENDS

Establishing SMAW Welders a personalized shop that personalized items such as Plant

holders, Keychain, Bookshelves etc. Came from the idea of how people want to use personalized

and also giving a personalized items to have the items a sense of originality and personalization.
C. TARGET MARKET

The target market of SMAW WELDERS are student and faculty members of the Biñan

City Senior High School-San Antonio Campus located at San Antonio Biñan. A standalone Senior

High School that offers High quality Technical Vocational and Livelihood Education to its

students.

D. GEOGRAPHIC SEGMENTATION

Geographic segmentation is when a business divides its market on the basis of geography.

In SMAW Welders the potential market consume ages 16-50 years old that has the potential

interest in using customized product are divided in Biñan Laguna including Barangay San Antonio,

Sto. Domingo, and Malaban.

BARANGAY POPULATION INTEREST

SAN ANTONIO 35,811 45%

STO.DOMINGO 6,104 25%

MALABAN 26,513 37%

 THREAT OF NEW ENTRANTS

The arrival of new competitors can surely affect the business profit. As the exiting

business we should not threatened by the new entrants. SMAW Welders will stand for its

brand that is providing high quality personalized items that satisfy the customer but with

the lowest price possible in order for us to remain a strong business.

 THREAT OF SUBSTITUTES

A substitute is a product or service that can be use the same way as the Good or

Services it replaces. SMAW Welder’s will make product that has unique design and

quality that will make customers choose our product instead of choosing substitute

 BARGAINING POWER OF SUPPLIERS

The company will get the products and supplies to the supplier which is the Justin

Troy Hardware, Victory Hardware and Ace Hardware that sell the supplies in low price.

By doing this our business we need to buy the supplies in whole to get discount in the

supplier.

 BARGAINING POWER OF BUYERS

The potential customer have the power to order the quantity of items to our business,

so the customer has the power to manipulate the bargaining power by buying only the

specific quantity of items to our store. The problem is our product price depends on the

quantity of items ordered by customers.

IV. DESCRIPTION OF VENTURE

A. Product/s:

Product Product Product Type Unique Selling

Description Points

Anchor

Keychain

This Anchor

Keychain Differentiated

It can be a gift or (Tangible) A personalized

souvenir to your keychain accessories

love one’s or to

your friends.

Fork keychain

( Peace Sign)

A personalized

It can be a gift or Differentiated keychain with your

souvenir to your (Tangible) own choice of your

love one’s or to own Design.

your friends
Nut’s and Bolt’s

Pencil Holder

This is a threaded

bolt and nut that is Differentiated

novelty pen or pencil

holder. (Tangible)
BOOKSHELVES

CLOTHESRACK

PLANT HOLDERS

These are some example of personalize services that offers all kind of design that depends on

what their want or their own choices.

B. SERVICES
V. PRODUCTION PLAN

A. Manufacturing Process/Procedures

Step 1: The customer will described the items theme, design, color and other details to the store

staff.

Step 2: The graphic designer/editor will create the customer’s order according to their preferences.

Step 3: If the customer is satisfied on the design created by the graphic designer the printing

process can now begin.

Step 4: When the printing process is complete the item will be package properly as finished produ
B. PHYSICAL CHART (FLOW CHART)
 START
INPUT
(Customer's Preference)

PROCESS
(Design and Services)

PROCESS
(Final Product)

END
C. MATERIALS
MACHINES

 Welding machine - Device that provides an electric current to joint materials, usually

metals or thermoplastics, by causing coalescence.

 Grinding machine - often shortened to grinder, is any of various power tools

or machine tools used for grinding, which is a type of machining using an abrasive wheel

as the cutting tool.

Equipment/Tools

 Face Shield - is a device used to protect wearer's entire face (or part of it) from impact

hazard such as flying objects and road debris, chemical splashes (in industry).

 Chipping hammer - is a tool used to remove welding slag from a weld and welding spatter

from along side welds.

 PPE - is protective clothing, helmets, goggles, or other garments or equipment designed to

protect the wearer's body from injury or infection.

Supplies

 Electrode - is a small piece of metal or other substance that is used to take an electric

current to or from a source of power, a piece of equipment, or a living body.

 Grinding Disk - is a wheel composed of an abrasive compound and used for

various grinding (abrasive cutting) and abrasive machining operations.

 Metals - A solid material that is typically hard, shiny, malleable, fusible, and ductile, with

good electrical and thermal conductivity.

VI.MARKETING PLAN

A. Pricing

Price of our products can be determined either by- Manufactures price quoted.

Considering target market price should be kept as minimum as possible. We set our price in order

to penetrate market quickly and deeply to attract large member of buyers quickly and win a large

market share.

PRODUCT PRICE EXPLANATION

Anchor Keychain 40 Pesos/pc Price depends on the quantity

Fork Keychain 10 Pesos/pc Price depends on the quantity

(Peace sign) and design

Nuts and Bolts 200 Pesos/pc Price depends on the quantity

Pencil Holder

SERVICES PRICE EXPLANATION

Bookshelves 1500-1800 Pesos Price depends on the size and

materials used

Clothes Rack 700-800 Pesos Price depends on the size and

materials used

Plant holder 1500-1800 Pesos Price depends on the size and

materials used

B. Promotion(Marketing Strategies)
 SMAW Welders will use both the traditional and new ways of promotion of items

in the costumer, in traditional way we will use flyers and distribute it on our costumer. In the

new way we will create a Facebook page of our store were the potential costumer can see

our sample products. Our potential costumer can both order personally in our store and

through online by messaging our Facebook page.

C. Distribution

SMAW Welders will distribute the product directly to the costumer. And will used

level zero distribution channel. It is the simplest distribution channel, it involves direct sale

from manufacturer to customers with no intermediary.

The business will also use distribution strategies it depends on the product being

sold. The trick is knowing what type of distribution you will need to achieve your growth

goals. There are three methods of distribution that outline how manufacturer choose how

they want their goods to be dispersed in the market. Our business will use selective

distribution which select outlets in specific locations. This is often based on a particular good

and it fits within a store. Doing this allows the manufacturer to pick a price point that targets

a specific market of consumers, therefore providing a more customized shopping experience.

Selective distribution caps the numbers of locations in a particular area.

 D. Packaging

Paper bags are gaining importance as these bags are 100% reusable, recyclable and

biodegradable and at the same time environment friendly and pose less stress to wildlife. It requires

less energy for paper bags to be recycled that plastic bags.

E. Physical Evidence

STORE LAYOUT

Storage Area

Working Area
Display Area

Entrance

Waiting Area

Store Front
F. Brand Name and Logo

This business in the name SMAW Welders is created to encourage people to buy

our product and services that are personalized to has the costumer’s personal choice of

design.
 VII. Organizational Plan

A. Organizational Chart

General Manager
Alexandra Joy Gallardo

Marketing Manager Operation Manager

Michelle Capinpin Gwenn Elmo Palivino

Supervisor
Jerico Medina

STAFF/CREW STAFF/CREW STAFF/CREW

David Jonathan Enriquez Cyrus Fajardo Laika Mae Constantino

UTILITY OFFICER UTILITY OFFICER UTILITY OFFICER

Edmar Albayltar Merlita Aquino Emmanuel Maquiñana
Patricia Oliveroz
A. Job Description

GENERAL MANAGER- A major part involves leading and directing employees. He/She

delegates administrative task, such as accounting, paper work and payroll. While giving you the

freedom to deal with the other issues.

MARKETING MANAGER- A major part involves making people aware of the company's

product, making sure that the products are available to be bought. Assigned in marketing strategies

and marketing promotion.

OPERATIONS MANAGER- A major part involves in running the business every day, the one

who leads and watch the staff and service crew. Also the operations manager also involves

managing the store supplies.

SUPERVISOR- The one supervise the routine of the store operations, helping the operations

manager. Assigned the task of every staff/crew.

STAFF/CREW- The staff of a company or organizations, assures that the operations run

efficiently and helping other staff members to adequately fill their roles.

UTILITY OFFICER- Utility workers performs routine maintenance activities in a variety of

work environments. This is an entry level position with no supervisory responsibilities.

B. Employee Requirements

GENERAL MANAGER- Should have a Master's degree of business administration, especially

the General Manager should have expertise in all aspects of business, including finance, logistics,

marketing and human resources.

MARKETING MANAGER- Required a bachelor's degree in business administration or the

related field. Experience in marketing management. Must possess skill, knowledge and

characteristics in marketing management.

OPERATIONS MANAGER- Required bachelor's degree in operations management or of related

field. Experience in management, operations and leadership.

SUPERVISOR- At least senior high school graduate but must have a prior experience in

leadership role. Must have degree programs in business or office administration to qualify for the

position.

STAFF/CREW- At least senior high school graduate with or without experience.

UTILITY OFFICER- At least senior high school graduate with or without experience.
C. Background of Entrepreneurs
The Entrepreneurs are all senior high school students at Biñan City Senior High
School-San Antonio Campus taking Shielded Metal Arc Welding Track. Some of the
entrepreneurs have a small welding shop and has some experience in running a
business. The entrepreneurs are not skilled professional's but willing to take risk in
running this small business.

D. Identification of Partners and Principal Shareholders

As our personal business is partnership business and the board of directors are
the owner of it. The profit will be distributed among them equally. So for the assets,
liabilities the shareholders will be equally responsible. Here given the share and profit
distribution among the partners.

Name Identification Shares

Alexandra Joy Gallardo General Manager 33.5%
Michelle Capinpin Marketing Manager 33.5%
Gwenn Elmo Palivino Operation Manager 33%
 VIII. Assessment of Risks
A. Strengths
 High barriers to entry
 Limited competitors
 Ability to sell product online
 Highly experienced owner operations
 Limited Start up risk
B. Weaknesses
 Limited flexibility in pricing
 High transportation cost(Delivering)
 Competitors can offer similar products quickly
 Limited start up cost
C. Opportunities
 Development of proprietary products
 Ability to develop additional stores
 Continued expansion for online sales
 Acquisition of additional stores
 Development of wholesale distribution relations
D. Threats
 Increases in price inputs can cause upward pricing
 Insurance cost are continually increasing
 Products are already sold by major competitors
 Changes in regulations can impact the business
E. Contingency Plan
If there's something bad to happen like typhoon, disastrous fire and/or
even a thief or a person who have a bad intention to our product. Our
company is properly prepared for that situation nor someone, even if it is
a accident or intentionally. We assures that our company is reliable for
everything, because we made a good plan that secures the company's
name, our business and especially the trust of our clients.