A

PROJECT REPORT
ON

(CUSTOMER BUYING BEHAVIOUR FOR PASSENGER CAR’S SPECIAL REFERENCE TO, JAJPUR)

Submitted By :
NAME: SURYA KANTA SAHU

Registration NO: 1806379107

For the partial fulfillment for the award of the degree of Master of
Business Administration from BPUT, Rourkela.

Under the Guidance of:

Internal Guide External Guide

Prof. SABYA SACHI BARIK Mr. SRINIBAS DUTTA

Prof. in Marketing Designation- HR MANAGER

DRIEMS MBA Company Name-MAHINDRA

DHANESWAR RATH INSTITUTE OF ENGINEERING AND

MANAGEMENT STUDIES (DRIEMS) MBA, TANGI, CUTTACK.