A

PROJECT REPORT
ON
AN IMPACT OF GREEN MARKETING ON CONSUMER BUYING
BEHAVIOR: - A CASE STUDY OF RETAIL STORES IN
SITARGANJ
Submitted in partial fulfillment for award of degree

MASTER OF BUSINESS ADMINISTRATION

Batch--(2018-2020)

Submitted by:- Submitted to:-

Jaspreet Kaur Ms.Shweta Singh
MBA 2nd sem Assistant Professor
Roll no.180600500018 Faculty of Management

SURAJMAL COLLEGE OF ENGINEERING & MANAGEMENT

KICHHA, U.S.NAGAR, RUDRAPUR

Affiliated to

UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN

 ACKNOWLEDGEMENT

I, Jaspreet Kaur would like to take an opportunity to thank all the people in collecting the
necessary information and making of the dissertation. I am grateful to all of them for their
time and wisdom. My dissertation becomes a reality only because of cooperation of many
people who had helped me in completing this project. I sincerely extend my gratitude to
Ms.Shweta Singh who has given me this golden opportunity to have investigated in the
Green marketing and who has been a source of guidance and support.
 DECLARATION

I, Jaspreet Kaur student of MBA 2nd semester hereby declare that the project report entitled
“A Recuitment and Selection process at big bazar)”submitted by me at Surajmal College
of Engineering &Management, in the partial fulfillment of the requirement for the award of
degree of Masters of Business Administration under the guidance of Mr.Shweta Singh is
my original work and conclusions drawn therein are based on the material collected by
myself.
The report submitted is my own work and has not been duplicated from any other source. I
shall be responsible for any unpleased moment/situation
TITLE
ACKNOWLEDGEMENT
STUDENT’S DECLARATION
CERTIFICATE OF THE SUPERVISIOR
CHAPTER 1
1.1 INTRODUCTION
1.2 OBJECTIVES OF THE STUDY
1.3 SCOPE OF THE STUDY
CHAPTER 2
2.1 LITERATURE REVIEW
CHAPTER 3
3.1 INTRODUCTION
3.2 WHY IS GREEN MARKETING IMPORTANT?
3.3 WHY ARE FIRMS USING GREEN MARKETING?
3.4 HOW TO DO GREEN MARKETING
CHAPTER 4
4.1 RESEARCH METHODOLOGY.
4.2 DATA ANALYSIS INTERPRETATION.
CHAPTER 5
5.1 FINDINGS.
5.2 SUGGESTION OF THE STUDY.
5.3 CONCLUSION.
5.4 LIMITATION OF THE STUDY.
BIBLIOGRAPHY
REFRENCES
ANNEXURE