A

Research Project Report

On

"TO FINDOUT THE CUSTOMER PREFERENCE

BETWEEN MARUTI SUZUKI & TATA MOTERS
IN AGRA"
In Partial Fulfillment of the Requirement For
the Award of Degree of Master of Business Administration
Dr. A.P.J. Abdul Kalam Technical University Lucknow

SESSION 2015-16

Under the Guidance of :

Submitted by :

Faculty Guide

AMJAD ZAFAR
MBA-IV Sem
Roll No. 1400370002

Mrs. Gunjan Bhatnagar

HINDUSTAN INSTITUTE OF TECHNOLOGY AND

MANAGEMENT KEETHAM, AGRA

ACKNOWLEDGEMENT
It gives me a great sense of pleasure to present the Research Project undertaken during MBA Fourth
Semester. I am special debt of gratitude to my research project guide, for his constant support and
guidance throughout the Research. His sincerity, throughness and perservance have been a constant
source of inspiration for me. it is only his cognizant efforts that my endeavers have seen light of the
day.
I also take the opportunity to acknowledge the contribution of Mr. Ravi Kant Pathak, Head, of
Department of Business Studies. Hindustan Institute of Technology & Management (HITM),
Keetham Agra and Mrs. Gunjan Bhatnagar (faculty guide) for his full support and assistance during
the training. Last but not the least, I acknowledge my friends for their contribution in the
completion of the Research Project Report.

Date :

Signature
Name : Amjad Zafar
Roll No. 1400370002

DECLARATION

I , AMJAD ZAFAR MBA IV semester student of Hindustan

Institute of Technology & Management, Keetham Agra, hereby declare
that the following Research Report

"TO FINDOUT THE CUSTOMER

PREFERENCE BETWEEN MARUTI SUZUKI & TATA MOTERS IN AGRA"

is an original peace of work, no part of this Research Report is either

copied or totally taken from other sources.

Date :

Signature
Name : Amjad Zafar
Roll No. 1400370002

CONTENTS
EXECUTIVE SUMMARY
THE INDIAN CAR INDUSTRY
INTRODUCTION
LITERATURE REVIEW
RESEARCH OBJECTIVE
RESEARCH METHODOLOGY
DATA ANALYSIS
FINDINGS
SUGGESTIONS
CONCLUSION
BIBLIOGRAPHY
QUESTIONNAIRE