A

Project Report
On
“BUYING BEHAVIOUR OF THE CONSUMER TOWARDS
ELECTRONIC GOODS”

SUBMITTED TO
PUNJAB TECHNICAL UNIVERSITY
(In partial fulfillment of the requirements
For the degree of)

MASTER OF BUSINESS ADMINISTRATION

(MARKETING)
2009-2011

SUBMITTED BY
GAURAV KUMAR
ROLL NO: 94012

RIMT- MAHARAJA AGGRASEAN ENGINEERING COLLEGE

DECLARATION
I Gaurav kumar, student of MBA-IV SEM of R.I.M.T–Maharaja Aggrasen Engineering
College, Mandigobindgarh hereby declare that I have completed this project, titled, “BUYING
BEHAVIOUR OF THE CONSUMER TOWARDS ELECTRONIC GOODS INDUSTRY
IN GURGAON CITY” in partial fulfillment and requirement for the award of degree Master Of
Business Administration (MBA) of academic year-(2009-2011).
The information given in this project is true to the best of my knowledge.

Name: Gaurav kumar

Signature:

PREFACE
As M.B.A course requires equal attention towards practical as well as theoretical aspect of business,
various problems are to be dealt within that course, that’s why research programmes are there to
give deep as well as thorough knowledge of the subject and the problems which are practical
whenever one entered in the profession. A research project constitutes the backbone of any
management education program. A management student has to quite frequently do the research
work during his entire span. Research program are included in the curriculum of various
management courses so as to provide students with practical knowledge and exposure to
professional life.
The study will be conducted on the topic entitled as “BUYING BEHAVIOUR OF THE
CONSUMER FOR ELECTRONIC TOWARDS ELECTRONIC GOODS INDUSTRY IN
GURGAON CITY “Sincere efforts will be made to bring about the facts and I hope that this report
will meet the given expectations and various requirements of the research. I am highly gratified that
I have been allotted this project and I am highly obliged to those respected persons who chosen me
for this work and I duly ensure this work as an original work of mine and not a copy work.

ACKNOWLEDGEMENT
With deep sense of gratitude I would like to take this opportunities thank my honorable project
guide Mr. AMARDEEP KHOLI (LECT), MBA, RIMT-– Maharaja Aggrasen Engineering
College MANDI GOBINDGARH. Who was always a sincere advisor and inspiring force behind
this report. He has been extremely generous with his time and rendered me all possible help to
see this work complete. I could not have asked for more cooperating guide his invaluable and
unstinted support has always given me the confidence to do the work. Without his guidance this
project report would not light of the day.
My heartfelt gratitude to Mrs. Urvashi Vashisht (Head of department) , RIMT – Maharaja
Aggrasen Engineering College, who has given us the opportunity to emerge as professionals in
the field of management

In addition to them I would also like to thanks my friends who were of immense
help to me.
Last but not least I like to thank my parents, their support throughout the making of this
report.

(GAURAV KUMAR)