K.P.

Engineering College Agra

RESEARCH PROJECT REPORT

On

Consumer behaviour towards consumptions of beer brand

Submitted for the fulfillment towards the award

of the degree in MASTER OF BUSINESS ADMINISTRATION

Of

G.B. Technical University, Lucknow

Submitted By - Submitted To-

Dharmendra Kumar Mr. Abhinandan Kumar
Roll Number :0933870008
Session 2009-11
 PREFACE

In its broadest sense project report is necessary to make the students of

business school familiar with the industrial environment prevailing in the world. To
be competitive and work aggressive, students need to know the policies,
procedures and the trends going on in the present industrial world.

The purpose and objective of this project report is to find out the Where the rural
market does offer a vast untapped potential , it should also be recognized that it
is not that easy to operate in the rural market because of several attendant
problems . Rural marketing is thus time consuming affair and requires
considerable investment in terms of evolving appropriate strategies with a view to
tackle the problems .
 ACKNOWLEDGEMENT

At the onset I must bow down in reverence to the almighty that blessed us with
the understanding & prevalence that is needed in this kind of project report.

With great pleasure I express my heartiest thanks to Dr. Balraj Gupta (Director
of KPEC),. I would like to extend my sincere thanks to Mr. Abhinanda Kumar
[Faculty in Deptt. of Management Studies], without whose unrelated support and
guidance, this project would just not have been possible. I am very thankful for
his invaluable guidance, support, and affable & friendly nature. He guided me at
each and every stage of project.

I am equally indebted to my friends who always inspired and motivated me to do

something better through out this project.

At last I would like to extend my sincere thanks to all the respondents to whom I
visited for giving their support and valuable information, which helps me in
completing my project work.

Roll No. 0933870008 Dharmendar Kumar

M.B.A. IV Sem
 STUDENTS DECLARATION

I, Dharmendra Kumar, hereby declare that this work entitled Consumer

behaviour towards consumptions of beer brand is the result of research

under taken. The findings and conclusions expressed in this report are genuine,

authentic and are for academic purpose. Any resemblance to earlier research

work is purely coincidental.

Roll No.0933870008 Dharmendra Kumar

M.B.A. IV Sem
 TABLE OF CONTENTS

Preface
Acknowledgement

Students Declaration

Certificate
1. Introduction to the Topic

2. Introduction to the Organization/Industry

3. Objectives of the Study

4. Scope of the Study

5. Literature Review

6. Research Methodology
Universe of the study
Sample Size
Sampling Method
Tools for Data Collection

7. Data Analysis & Interpretation

8. Findings

9. Recommendations & Suggestions

10. Conclusion
11. Limitations of the Study
12. Scope for further research

13. Bibliography

14. Appendix [Questionnaire]