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  • Jago Grahak Jago

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    Purnendu Ranjan
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    The "Jago Grahak Jago" program aims to educate Indian consumers about their rights through various media campaigns. It was launched in 2005 as a consumer awareness initiative by the Ministry of Consumer Affairs to specifically target remote and rural areas. The program communicates the basic eight rights of consumers, such as the rights to safety, choice, and representation. Its slogan "Jago Grahak Jago" has become widely recognized through extensive publicity over the last five years with the goal of informing citizens about their rights as consumers.

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    Report on Jago Grahak Jago

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    The "Jago Grahak Jago" program aims to educate Indian consumers about their rights through various media campaigns. It was launched in 2005 as a consumer awareness initiative by the Ministry of Consumer Affairs to specifically target remote and rural areas. The program communicates the basic eight rights of consumers, such as the rights to safety, choice, and representation. Its slogan "Jago Grahak Jago" has become widely recognized through extensive publicity over the last five years with the goal of informing citizens about their rights as consumers.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    17 views7 pages

    Jago Grahak Jago

    Uploaded by

    Purnendu Ranjan
    The "Jago Grahak Jago" program aims to educate Indian consumers about their rights through various media campaigns. It was launched in 2005 as a consumer awareness initiative by the Ministry of Consumer Affairs to specifically target remote and rural areas. The program communicates the basic eight rights of consumers, such as the rights to safety, choice, and representation. Its slogan "Jago Grahak Jago" has become widely recognized through extensive publicity over the last five years with the goal of informing citizens about their rights as consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    1.

    INTRODUCTION

    "The customer is the most important visitor on our premises. He is not dependent on us. We are
    dependent on him. He is not an interruption on our work. He is the purpose of it. He is not an
    outsider on our business. He is part of it. We are not doing him a favour by serving him. He is
    doing us a favour by giving us an opportunity to do so."

    - MAHATMA GANDHI

    Jago Grahak Jago ( "Wake Up Consumer Wake Up") is a consumer awareness programme from
    Ministry of Consumer Affairs, and Public Distribution, Government of India
    As part of this initiative, the government has used channels to create consumer awareness through
    print media advertisements, audio campaigns and video campaigns for consumer information and
    education about initiatives like Insurance Ombudsman channel. This program will help the Indian
    consumers know about their rights.

    2. The main features of the Programme Jago Grahak Jago


    Jago Grahak Jago" is a publicity campaign undertaken by the government to inform the
    common man about his rights as a consumer. The campaign specially targets the remote and
    rural areas. It has been widely publicized through print and visual media. Consumers form the
    largest economic group in India.
    3. Why is the slogan Jago Grahak Jago used?
    The slogan 'Jago Grahak Jago' has now become a household name as a result of the publicity
    campaign undertaken in the last 5 years. Through the increased thrust on consumer awareness
    in the XIth Five Year Plan, the Government has endeavoured to inform the common man of his
    rights as a consumer.
    4. Basic rights of consumers
    The Eight (8) Basic Consumer Rights

     The Right to Basic Needs. ...


     The Right to Safety. ...
     The Right to Information. ...
     The Right to Choose. ...
     The Right to Representation. ...
     The Right to Redress. ...
     The Right to Consumer Education. ...
     The Right to a Healthy Environment.

    5. Purpose of Jago Grahak Jago

    It was launched in 2005. ... It is a consumer awareness programme which educates people
    about their rights as a consumer. Also it targets the rural and remote areas where people are
    ignorant about consumer rights.
    6. Sectors covered
    7.

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