WORLD COLLEGE OF TECHNOLOGY

AND MANAGEMENT

COURSE /SEM : BBA 6TH SEM

SUBJECT : CONSUMER PROTECTION
NAME: VINAY
ROLL NO. : 18/BBA/2018
 
ASSIGNMENT
Jago Grahak Jago

 Jago Grahak Jago (translation: Wake Up, Customer!) is

a consumer awareness program launched by the
Department of Food under the government of India.
 As part of this initiative, the government has used
channels to create consumer awareness through
printings, media advertisements, posters, audio
campaigns, and video campaigns for consumer
information and education about initiatives like the
Insurance Ombudsman channel. This program will help
Indian consumers to know about their consumer rights
and also about their duties as consumers.
Features of “Jago Grahak
Jago”
 Jago Grahak Jago’ awareness programme was launched by
the Department of Food, Government of India.
 The Government of India used various channels to create
awareness among consumers. The list of channels used by
Government to meet the objectives ‘Jago Grahak Jago’
awareness programme are given below:
 Media advertisements
 Video campaigns
 Printings
 Posters
 Audio campaigns
 Consumer Protection Act 1986
 The Consumer Protection Act, 1986 (COPRA) was an Act of the
Parliament of India enacted in 1986 to protect the interests of
consumers in India.
 The above act was passed in the Assembly in October 1986.
 Consumer Protection Act 1986, came into force on December 24, 1986.
 The above act was replaced by the Consumer Protection Act, 2019.
 Consumer Protection Act 2019
 The Consumer Protection Bill, 2019 was introduced in the Lok Sabha
on 8 July 2019.
 The above bill was introduced in the Parliament by the Ministry of
Consumer Affairs, Food and Public Distribution.
 The Consumer Protection Act 2019 came into effect by 20 July 2020.
 As per the provision given in the Consumer Protection Act 2019, it is
compulsory for every e-commerce entity to display the country of
origin.
Use of SLOGAN “Jago Grahak Jago”

 The campaign, 'Jago Grahak Jago' means 'wake up

consumer, be aware'. It is a consumer awareness
programme that was started by the Department of
Consumer Affairs, to create consumer awareness
through adverts, audio-visual campaigns and
consumer education.
 Consumer awareness has become an important issue
and a political, economic and social concern in
developing countries. ... of India started a national
campaign “Jago Grahak Jago” to create awareness
among consumers.
 “SUCCESSFUL” or “NOT”
 Upbeat over the success of the campaign, the department of
consumer affairs has sought an increase in allocation for the
current fiscal to Rs 91 crore for the campaign through the
electronic and print media and outdoor publicity covering the The
department has already spent an amount of Rs 49 crore till
November this year against the budgetary estimates of Rs 75
crore during current fiscal. 

Realising the need for empowering consumers, the government

has approved a scheme of Rs 409 crore during the 11th five-year
Plan on the awareness campaign aimed at helping the emergence
of consumers who irrespective of age, socio-economic class or
gender are empowered enough to make free, fair, and informed
choices of products or services.  entire country.
LOGO
The logo seems to be like a sun or a shining object emitting
light asking people to wake up.
START OF Jago Grahak Jago COMPAIN

 Under ‘Jago Grahak Jago’ — a consumer affairs

ministry initiative started in 2005 — the
government uses print media advertisements, audio
and video campaigns to educate consumers about
rules regarding sales and purchase — like the
definition of maximum retail price (MRP), for
instance — and help them make an informed choice
about products.
WHO STARTED “Jago Grahak Jago”
COMPAIN
 Jago Grahak Jago (translation: Wake Up,
Customer!) is a consumer awareness
program launched by the Department of
Food under the government of India.
In Guidence of PRIYA MAM

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