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Assignment On Web Analysis: - Name Abdul Haq Group B MBA (1.5) Finance
Assignment On Web Analysis: - Name Abdul Haq Group B MBA (1.5) Finance
Introduction
The following date are taken from Quality Alloys Company which is about web analysis.
Company is trying to lunch a website and promote it through different web sites. The following
date were taken in four time period initial time period, pre promotion ,promotion and post
promotion time period.to see sites performance that which one sites is useful for coming
promotions.differnt variables have been used for it to analysis which are visits, unique visits,
average pages views, revenue ,profit etc.They are the four column charts for visits over time,
unique visits, revenue profit, and lbs. sold over time respectively.
Chat.1 column for visits, uniqe visits, reveue, profit and lbs. Sold over time respectively.
35000000
30000000
25000000
20000000
15000000
10000000
5000000
0
visits unique vists revenue profit lbs slod
Visits
Unique visits 65287
Revenue 32699058
profit 9959290
Lbs. sold 1144579
The following are the summarized statistics for visits, unique visits, revenue, profit, and pound sold.
Mean, min, max, stdev for initial, pre-promotion, promotion and post promotion periods.
Table 1. VISIT AND FINANCIAL SUMMARY MEASURES-INITIAL PERIOD
608250 855671
1000000 534314
456399
371728
800000 18737 14578
200233 18441 17113
600000 131930
159932 111046
l…
400000 p…
976
516.8
200000 1739 r…
1055 800.78
562.95
0 1814 u…
initial
pre promo v…
promotion
post prom
Analysis
The above chat show that an initial period revenue were higher and the number of visits, unique visits
although not too much higher. During this period profit were higher than the other periods. This also
mean that QA generate more profit during this period.
Q5. SCATTER DIAGRAM BETWEEN REVENUE AND LBS SOLD
Chat.3
Lbs. Sold
1000000
900000
800000
700000
600000
500000
400000
300000
200000
100000
0
$0 $10 $20 $30 $40 $50 $60 $70 $80
Correlation 0.86893
Q6.SCATTER DIGRAM BETWEEN REVENUE VS VISTS
Chat 4
Revenue
$1,000,000
$900,000
$800,000
$700,000
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
$0
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000
correlation -0.05939
Q7 summarized above.
The above scatter diagram show that the revenue and pound sold are 86% correlated which show that
when pound sold increase the revenue also increase. There are 86% probability that revenue will increase.
On other hand if we look correlation between revenue and number of weekly visits is totally opposite to
the above which means that they are not co related with each other. -0.05 correlation show that there is –
5% chances that when number of visits increase the revenue will also increase.
Q8.the following are summary of pound of materials sold per week from January 3, 2004 through week of
July 19, 2010.
Table 5
Mean 18,682
Median 17,673
Stud dev 6840.508
Min 3,826
Max 44,740
Q=9 analysis outside for number of daily visits to the QA website over the period MAY 25, 2008-
AUGUST 29, 2009.
Daily visits
Table6
Mean 150.2835
Standard error
Median 122
Mode 91
Stud dev 98.16949
Variance 9637.249
kurtosis 5.86199
skewness 2.166972
Range 627
Min 37
Max 664
sum 69431
count 462
ALL TRAFFIC SOURCE Table and graph
Table 7
Graph 5
googleads.g.doubleclick.net 15626
pagead2.googlesyndication.com 8044
sedoparking.com 3138
globalspec.com 693
searchportal.information.com 582
freepatentsonline.com 389
thomasnet.com 379
mu.com 344
mail.google.com 337
psicofxp.com 310
Graph 6