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    This course outline provides details for MKTG101 - Principles of Marketing. The course will cover the basic theories and principles of marketing as both an economic activity and business function. Over 8 chapters will be covered in two meetings, addressing topics like market segmentation, consumer behavior, products, pricing, distribution, and promotion. Students will take a final exam, participate in a brainstorming session, and present an oral marketing plan at the third meeting in December.

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    This course outline provides details for MKTG101 - Principles of Marketing. The course will cover the basic theories and principles of marketing as both an economic activity and business function. Over 8 chapters will be covered in two meetings, addressing topics like market segmentation, consumer behavior, products, pricing, distribution, and promotion. Students will take a final exam, participate in a brainstorming session, and present an oral marketing plan at the third meeting in December.

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    6 views1 page

    Schedule

    Uploaded by

    باليواغ الجي
    This course outline provides details for MKTG101 - Principles of Marketing. The course will cover the basic theories and principles of marketing as both an economic activity and business function. Over 8 chapters will be covered in two meetings, addressing topics like market segmentation, consumer behavior, products, pricing, distribution, and promotion. Students will take a final exam, participate in a brainstorming session, and present an oral marketing plan at the third meeting in December.

    Copyright:

    © All Rights Reserved
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    COURSE OUTLINE

    Course Code: MKTG101 – ETEEAP


    Course Title: PRINCIPLES OF MARKETING

    Course Description: This course deals with the understanding of the basic, theories and
    principles of marketing both economic activity and as a tool or function of business.

    TOPICS TIME ALLOTMENT


    AM:
     Overview of the Course
     Chapter1: The Value of Marketing
     Chapter 2: The Environment of Business 1st meeting
     Chapter 3: Market Segmentation (September 14, 2019)
     Chapter 4: Consumer Buying Behavior
    PM:
     Chapter 5: Understanding Product
     Chapter 6: Product Pricing
     Chapter 7: Product Distribution
     Chapter 8: Product Promotion
    AM:
     Final Examination 2nd meeting
    PM: (October 26, 2019)
     Brainstorming Session
    Whole Day:
     Oral Presentation and Submission of Marketing Plan 3rd meeting
    (December 7, 2019)

    Prepared by: Prof. Maryrose Elizabeth I. Magdalena

    Campuses: Hilltop | MH del Pilar | Pallocan East | Pallocan West | Lipa


    Telephone Numbers: +63 43 723 1446 | 980 0041
    Website: www.ub.edu.ph

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