Bribery is the act of giving or receiving something of value in exchange for some kind of influence

or action in return, that the recipient would otherwise not alter.

Soft Soap. flattery or insincere compliments designed to get the audience on the side of the
speaker. Glittering Generality. highly general, abstract statements that can't really be proven. A
common application is when advertisers claim they have the best product for individual needs.

Repetition: It is when the product name is repeated many times during an advertisement. This
technique may use a jingle, which is appealing to the masses and fits in their minds.