An overview of “Channels of Distribution

The project report titled “Channels of Distribution Ultra tech Cement”. To determine
the dealer satisfaction of the product and future demands, needs, wants. The study starts with an
Introduction, over view of the Project Topic Distribution Channel, Company profile, Objective
of the study, Research methodology, data analysis and interpretation, findings, conclusions,
suggestions of the study follow.

The response given by the dealers and analyzed and interpret using different types of statistical
tool such as percentage analysis This is an attempts to find, what are the main issues a
manufacturer selling through a distribution channel has to worry about when designing the
product line. The problem of the product line design for a distribution channel is modeled with
the manufacturer, the retailer or several competing retailers, and the consumers.

Distribution: Numerous Challenges• Cement has a useful shelf life of approximately 6 months.
Customers also have a bias towards fresh cement (“Garam Cement “) forcing manufacturers to
predict accurate amount of inventory• In India construction activities slows down during rainy
season that is why cement demand is cyclic in nature. A fine balance needs to be achieved
between inventory cost and capacity utilization.• Since railway route is the cheapest mode of
transport, availability of railway wagon is a big constraint in present scenario.• Since companies
put multiple plants to save on transportation cost, which market should be served from which
plant is big challenge• Value added services such as Ready Mix Concrete ( RMC) has now
become a industry trend. It is putting pressure on lead-time and vehicle TAT. Private &
Confidential

Distribution channels are behind every product and service that consumers and business buyers
purchase everywhere. Usually, combination on institutions specializing in manufacturing,
wholesaling, retailing and many other areas join force in Distribution channels.

A Distribution channels are a set of inter dependent organization involved in the process of
making a product or service available for use or consumption.
Distribution channels decisions play a role of Strategic importance in the overall presence and
success a company enjoys in the market palace.

When designing a product line, a manufacturer is often aware that it does not control the ultimate
targeting of the products in the line to the different consumer segments. While the manufacturers
can attempt to influence the target customers through communications in appropriate media,
product design, and the choice of channels of distribution, the ultimate targeting is made by a
retailer, which might only care about its own interests, and is fully in control of interactions with
customers, including how the product is sold and displayed. This occurrence is widespread in
numerous markets, for example, frequently purchased consumer products, home appliances,
personal computers, automobiles, etc.

The audience for this paper includes practitioners and academics who want to better understand
how a manufacturer selling through an intermediary can better induce this intermediary to have a
targeting strategy consistent with the manufacturer's intentions and be willing to carry the full
product line.

As distribution channel is a part of Marketing Mix. A brief description of Marketing is as follow.

NEED OF THE STUDY
 The study is very significant to understand the distribution channels.
 The study is important to know the dealers satisfaction level for the dealership.
 The study is important to know the dealers satisfaction level in the price of the cements.
 The study is important to know the dealers preference for the quality.
 The study is very important to know the sales volume.
 The study is also analyses the effective media for improving the sales.
 The study is important to know availability of the cement.
 The study is important to know margins in the cement industries.