What is Inbound Marketing?

5-Minute Overview
Whether you’re ready or not,
marketing has already been

disrupted.
People’s behaviors have changed.
They’re tuning out traditional
marketing tactics.
The old marketing
playbook is

BROKEN.

86% 91% 44% 200M

skip TV ads unsubscribe of direct mail is on the
from email never opened Do Not Call list
 In order to attract customers,
marketers have to provide them with
something they will love.
 THIS IS
WHERE
inbound
COMES IN.
Definition

Inbound Marketing
is a holistic, data-driven approach
to marketing that attracts
individuals to your brand and
converts them into lasting
customers.
What Makes Inbound Different?
TRADITIONAL INBOUND

vs.
Cold Calling SEO
Cold Emails (SPAM) Blogging
Interruptive Ads Attraction
Marketer - Centric Customer - Centric
When you use inbound marketing,

customers come to you.

Methodology
Using inbound marketing can turn strangers into
customers and promoters of your business.
Inbound Marketing is About Content…

Blogs Interactive Photos & Videos & Presentations

Tools Infographics Podcasts & eBooks
… and Context
By publishing the right content in the right place at the right time,
your marketing becomes relevant and helpful to your customers,
not interruptive.

Now that’s marketing people can love.

It’s Multi-Channel Marketing
Inbound Marketing is multi-channel by nature because it approaches
people where they are, in the channel where they want to interact with
you.

Keyword Search
Blog
Calls-to-action Website &
Landing pages
Social Media Email
Marketing Automation
The Inbound Funnel
Create blog content, search engine
Get Traffic optimize (SEO) your content, and
promote it on social media sites.

Place calls-to-action throughout your website

Get Leads to drive visitors to landing pages with forms.
Visitors fill out the forms to get whatever you’re
offering and become leads.

Send your leads automated emails to drive them

Get along your buying cycle. Provide your sales team with
Customers lead intelligence so they can make more effective
sales calls.

Analyze the success of your marketing campaigns, and

determine which areas need further optimizations for
Analyze future success.
 inbound
IS EFFECTIVE.
Inbound Creates More Leads

54% more leads are generated by

inbound than outbound.

Source: State of Inbound Marketing, HubSpot, 2013

Inbound leads cost 61% less than outbound

OUTBOUND:
AVG COST/LEAD: $346

INBOUND:
AVG COST/LEAD: $135

Source: State of Inbound Marketing, HubSpot, 2012

Inbound marketing channels cost less than
any outbound marketing channel

Source: State of Inbound Marketing, HubSpot, 2012

How To Make Inbound Successfully Work…
There are so many channels, and a different tool for
each channel. Trying to manage a campaign across
all these different platforms can take up a lot of time
and resources –

And that lowers effectiveness.

That’s where we come in.

We Make Inbound Marketing

simple.
Who We Are

is the world’s #1 marketing platform

designed to replace the world’s interruptive and annoying
marketing with marketing people love.

Nearly 10,000 customers in 56 countries use HubSpot’s

software and award winning services and support to attract,
connect, engage, and delight visitors, leads, and customers.
All-In-One Software:
Inbound Marketing + Marketing Automation
HubSpot
helps
businesses
increase the
quality and
quantity of
traffic to
their website …AND
while HubSpot
personalizin helps
g lead businesses
generation convert
offers… more leads
into paying
customers.
Integrated Platform: All the Tools in One Place

Learn More Learn More Learn More Learn More

Learn More Learn More Learn More Learn More

"The all-in-one aspect gives me the
necessary tools and analytics to manage
inbound efforts from one dashboard. Quick
and easy integration into Salesforce.com
provides the sales team useful info on
leads. The training (both on-boarding and
free ongoing training) are invaluable."

Mark Pendleton, Channel Marketing, NEC

 THIS
IS WHAT
HAPPENS
WHEN YOU USE

HubSpot.
More Traffic

92% of companies using HubSpot’s

inbound marketing platform

increased their traffic.

Source: MIT Sloan ROI Report

Significantly More Traffic
40% of these companies
increased traffic
by at least 75%
(That’s quite a lot!)

Source: MIT Sloan ROI Report

More Leads

93% of companies using HubSpot’s

inbound marketing platform

increased their leads.

Source: MIT Sloan ROI Report

More Leads

93% of companies using HubSpot’s

inbound marketing platform

increased their leads.

65% of customers reported an increase

in 4 months or less.

Source: MIT Sloan ROI Report

Exponential Lead Growth

Source: State of Inbound Marketing, HubSpot, 2013

More Sales

50% of companies using HubSpot

increased their sales
conversion rate.

Source: MIT Sloan ROI Report

 inbound
is the future of
marketing.
Are you ready to see how we can

transform
your inbound marketing?
See What Others
Are Saying
About HubSpot

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