Personal Brand Exploration

Charlie Wehmann
BUS119-O 01
Sportscasting
February 8, 2024
GOALS: Career Category: Starting Career

• Short Term Goal: (immediately after

graduation in 2025):

• Get an entry level job at Bally Sports

North or KFAN and start building 30 new
connections on LinkedIn with peers, hiring
managers, and company higher ups by
March 1, 2026.

• Long Term Goal: (2035)

• Create and build a Minnesota sports media
company that is a podcast talk show.
 PROFESSION

OCCUPATION
Sports Media

Potential Job
• News Analyst, Reporters, Journalist

• Broadcast Announcers

• Media Programming Directors

 TARGET AUDIENCE
Recruiters & Hiring Managers at KFAN, ESPN, & BSN

ESP BS KFA MNHockey. NES KO

N N N TV N FI
Groups I most relate to, or feel most
excited to work with XX X
Groups I know people in or already
have Clints in X X
Groups I have the most knowledge
about X
Groups I would find it fascinating to
learn more about X
 COMPETITION
Neil Hartman Charlie Wehmann
• Work Experience • Work Experience

• 35 years of sportscasting experience; 27 years as a sports talk show host

• 1 year of hockey play by play announcing

• Education
• Education
• TV/Radio, Communications B.A.
• Current student enrolled in Sportscasting B.S. at Full Sail University
• Noteworthy Experience
• Noteworthy Experience
• NBC Sports Philadelphia Sports Anchor - 19 years

• Hockey Lodge, Shift leader

• Play by Play Sports Broadcasting Camps Camp Director - 6 Years

• eBikes of the Lake, Owner

• Skills and Proficiencies

• Sports - 48 Endorsments
• Skills and Proficiencies

• Broadcast - 44 Endorsments • Leadership

• Broadcast Journalism - 40 • Sports

• Overall Online Presence • Overall Online Presence

• 500+ Connections, Formal headshot, Custom banner image, detailed profile
• 2 connections, no banner or profile picture, no details
• Overall 90/100
 IDENTITY
Core Vision:
Increase Minnesota sports
Values: enthusiasm and discussions GOLDEN CIRCLE
1. Loyalty WHY?
Guiding Principles: Trying to hold Minnesota sports
Stay loyal to sports
2. Knowledge teams.“Please Vikings. Just accountable to finally win.
one. Before I die.” How?
3. Honesty Discussing different ways for Minnesota
Passion: teams paths for their future
Minnesota sports
4. Credibility What?
Digital talk shows for Minnesota sports
5. Compassion
Super Power: fans
Being able to discuss
Minnesota sports with
knowledge and facts
 PROMISE & POSITION
Promise:
I help TV channels/radio stations to
increase viewership/listeners by giving
interesting and honest takes that I believe
about Minnesota Sports teams.

Position:
Minnesota sports conversationalist
 Networking
Industry Events

• Dealmakers
• Sports Industry Networking
& Career Conference

• October 29-30 2024 in

• February 23-24 2024 in Washington DC
Washington DC & Online

• OBJECTIVE:
• OBJECTIVE: Network Network with
with professionals and
professionals and peers
peers
 Digital Marketing
ONLINE ID CALC
SCORES
BRAND ARCHETYPE
• Volume: High • Archetype: The Guy Next Door
• Relevance: Low
• Description: values honesty, authenticity, and
• Purity: Average
approachability. It makes viewers feel like they
• Diversity: High belong
• Validation: Low
Digital Marketing Strategy to Improve Online ID Calculator Scores While
Exuding Brand Archetype
- Focus Variables: Relevance and Validation
- Type of Content: Podcast called DisappointMNt; 30 Minute episodes 2 times per week to
updated viewers on Minnesota sports news and give thoughts on that news
- Primary Tools for Distribution: Tiktok - Clips from show will be posted and direct viewers to the
Spotify, Apple Podcasts, and Youtube Accounts
 PROFESSIONAL DEVELOPMENT

TECHNICAL TRANSFERABLE
Soundboard Operation Script Writing
• Task: Writing class
• Task: Learn how to work a soundboard • Org: Gotham Writers
• Org: Udemy • Date: April 2024
• Date: March 2024
 REFERENCES

• Occupation Keyword search. (n.d.). https://www.onetonline.org/find/result?s=sports+media

• Book yourself Solid illustrated: the fastest, easiest, and most reliable system for getting
more clients than you can handle even if you hate marketing and selling. (n.d.). O’Reilly
Online Learning.
https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/97811186113
57c2.xhtml#c02_level1_1
• Sign Up | LinkedIn. (n.d.). https://www.linkedin.com/feed/
• SINC. (n.d.). SINC. https://www.sincconference.com/
• Event Calendar. (n.d.). Sports Business Journal.
https://www.sportsbusinessjournal.com/Conferences-Events/Event-Calendar.aspx
• Brand Archetypes | Psychology-Driven Brand Strategy. (2023, May 23). Kaye Putnam |
Psychology Driven Brand Strategist. https://www.kayeputnam.com/brand-archetypes/
• CareerBlast. (2023, May 26). Resources - Careerblast.TV. Careerblast.TV.
https://careerblast.tv/resources/