Professional Documents
Culture Documents
out science,"
Consistency is valued
Encourage Public
Commitments
Voting, Social media communities, Testimonials
Reward Your
Customers
Special discounts, Special access to community
members
Liking The Friendly Thief
Similarity
Compliments
Delight your customers with unexpected quality, and you will earn their
affection
SOCIAL PROOF Truths Are Us
Validates a choice
Response to uncertainty
Perception of similarity
How to Use Social Proof for Marketing ???
Positive Reviews
• Reviews/ Ratings
Endorsements
• Celebrity
• Trusted Experts
• Peers
How to Use Social Proof for Marketing ???
Popularity
Social Media Following
Proof of Demand
User or Customer Count
• No of items sold
• Individual customers recent purchases
• No of customers currently viewing
How to Use Social Proof for Marketing ???
• Newsite
• Popular blogs
• Publications
• Cetifications
Example and strategies
Vs
RECIPROCITY The Old Give and Take…and Take
Gift Obligation to
Reciprocate
How uninvited gifts generate feelings of obligation ???
Obligation to
Receive
Psychological cost of Non compliance to
Reciprocity
Internal Possibility of
Discomfort External Shame
What is the indirect approach to RECIPROCITY ??
• The way we see the difference between two things that are presented one after another.