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  • Fairness, Integrity, Excellence, Accountability, Teamwork, Respect and Diversity

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    The ICC strategy document outlines their goals across 4 key areas from 2016-2019: 1) Providing a world-class environment for men's and women's international cricket. 2) Protecting the integrity of the game and having the best anti-corruption program. 3) Delivering successful and engaging major events like the World Cups and World T20. 4) Improving the quality and reach of international cricket by developing the game in more countries.

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    ICC strategy to increase cricket awareness

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    ICC-Strategy

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    The ICC strategy document outlines their goals across 4 key areas from 2016-2019: 1) Providing a world-class environment for men's and women's international cricket. 2) Protecting the integrity of the game and having the best anti-corruption program. 3) Delivering successful and engaging major events like the World Cups and World T20. 4) Improving the quality and reach of international cricket by developing the game in more countries.

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    12 views1 page

    Fairness, Integrity, Excellence, Accountability, Teamwork, Respect and Diversity

    Uploaded by

    Sarat Gudla
    The ICC strategy document outlines their goals across 4 key areas from 2016-2019: 1) Providing a world-class environment for men's and women's international cricket. 2) Protecting the integrity of the game and having the best anti-corruption program. 3) Delivering successful and engaging major events like the World Cups and World T20. 4) Improving the quality and reach of international cricket by developing the game in more countries.

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    of 1

    ICC STRATEGY FOR SUPPORTING

    INTERNATIONAL CRICKET’S GROWTH 2016 - 2019:


    FAIRNESS, INTEGRITY, EXCELLENCE, ACCOUNTABILITY, TEAMWORK, RESPECT AND DIVERSITY

    1 2 3 4 GAME & MARKET


    CRICKET INTEGRITY MAJOR EVENTS DEVELOPMENT
    Providing a world-class environment, making sure men’s and Protecting the integrity of the game. Delivering successful major events and building their value. Improving the quality and reach of international cricket.
    women’s international cricket is attractive to play and watch.
    KEY TARGETS KEY TARGETS KEY TARGETS
    KEY TARGETS • Best anti-corruption program in world sport • Biggest WT20 in 2016 • More competitive teams
    • Three vibrant and popular formats • Free from doping • Most-watched CT in 2017 • More integrated approach to development
    • Improved audiences and performances • Free from racism • Best ever attended Women’s WT20 2018 • More people playing cricket
    • Fair balance between bat and ball • Fair and robust ethics regime • Most popular CWC in 2019 • More females involved in cricket
    • Fair and quality pitches that encourage attacking batting, • Played in the right spirit • World-class event experiences • More countries contributing to global cricket economy
    bowling and captaincy
    • Engaging broadcast presentation • Engagement in North America, Middle East and China
    • Best match officials in world sport
    • Innovative digital activation
    • Consistent technology
    • High profile qualifier and youth events
    • Innovation in domestic competition
    • Long-term commercial partnerships
    • Meritocratic qualification for ICC events
    • Record levels of revenue and profit
    • Rankings and awards giving context and profile
    • Plan for growing future revenue streams

    SUPPORTED BY

    DISTRIBUTING FUNDS & PROVIDING OUTSTANDING LEADERSHIP WHERE IT’S NEEDED

    OUR LONG-TERM VISION: TO BE THE WORLD’S FAVOURITE SPORT

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