Complete Athletic Department Information

By WINTHROP INTELLIGENCE
We help ADs save time and money
with the right information
How we Help – Win AD
» Searchable, online database for ADs
» Unlock data across major financial categories
» Coaches, Games, Administrators, Financials and
Vendors
» Custom Graphical Analysis
» Current, accurate data including PDF contracts
» Immediate, continuous ROI
 19,000+ D-I Coaches & Key Staff – Complete Info
Drastically reduce staff time spent searching, evaluating and benchmarking your coaching staff

19,000+ D-I coaches:

•Every single coaching Detailed performance
position + key staff:
operations, strength histories: W-L, APR (Sport &
and conditioning, video Coach), RPI
and trainer
•Alma Mater
•Diversity & Gender
•Contact Info
•Photo & Bio
•Cost of Living Adjustor

Complete compensation
information and source contracts.
Compensation components:
bonus, deferred, benefits and
Form 990 (when applicable).
 5,000+ D-I Football, M&W Basketball Game Contracts
Never leave money on the table when negotiating guarantee games

5,000+ D-I game contracts: •Football and men’s &

•Complete visibility women’s basketball
•Explore hypothetical •Series, attendance, RPI
scheduling scenarios •View payout trends in
•Increase leverage in each sport
scheduling negotiations
•Contain costs (at home)
maximize revenue (away)
•View PDF contracts to
optimize material terms

•Always know market rate

•Promote best practices
 2,000+ D-I Senior Athletic Administrators
Know the market for talent and ensure retention among valued staff

2,000 + Senior Staff:

•Precise Compensation Detailed career histories:
•Area of responsibility
tenure, Directors Cup and US
Search By: News & World Report rankings
•Title / Job Function
•Conference / School
•Gender / Diversity

Complete compensation information and

contracts / offer letters: base, bonus,
benefits and Form 990 (when
applicable).
 D-I NCAA Financial Report Data (not EADA)
Unlock D-I programs’ detailed financial report data down to revenue and expense line item level

Detailed Revenue & Expense Data:

•Sort by major revenue / expense
categories
•Search using specific criteria Use Report Data For:
•Budget plan using accurate data •Proactive budget analysis .
Take action each year,
including setting student
fees and ticket prices

Drill Down to Specific Sports, Line Items

•Compare your program against others
•Benchmark best practices among peers
•Conduct trend analysis, forecasting and
strategic planning
 Major Revenue Contracts Database
Maximize your negotiating leverage and maintain continuous knowledge of market rates

Search By:
Multi-media rights,
apparel rights, Succinct summaries provide
trademark licensing, quick comparisons,
ticketing, pouring transparent data
rights
•Sub-Division,
Conference, School

Unprecedented Access to Major Revenue

Contracts:
•Maximize Revenue over the long term
•Negotiate the best terms with complete market
knowledge
Top 10 Reasons Why Customers Love Win AD
1. Staggering amount of information
2. Significantly increase negotiating leverage
3. More reliable than surveys
4. More rigorous than intermediaries
5. No more relying on anecdotal data - read the fine print
6. Simple to use and same-day setup
7. No more wasting time gathering data, it’s all in one place
8. Manage coaching staff expectations during salary negotiations
9. Get far more out of guarantee game contracts
10. Discover coach talent that might have been overlooked
Ask Your Peers...
“Win AD has been a great addition to our decision making toolset
and a valuable asset to our department. We’re excited about our
partnership with Winthrop Intelligence.”
- Big Ten AD

“This tool brings me into the 21st century as an AD. It makes

me better at what I do.”
- C-USA AD

“Win AD is unreal. It’s a no brainer”

- Great West CFO

 Proven ROI ...
“It paid for itself in the first 30 days”
o Pac 10 Deputy AD saved $30k on a year-
end request for raise and $50k on a
single non-conference guarantee game

“Win AD paid for itself after one negotiation”

o D-I-AAA Deputy AD used Win AD to
negotiate a fair market contract that
saved the program more than the first
year’s subscription

“Win AD helps me track coaches, make better hires”

o MAC AD uses Win AD to identify potential
coaching candidates long before the
heightened scrutiny of an official search
... Across the Athletic Department
General Counsel “We’ll have the best contract
Big East
Uses Win AD to make
templates in the NCAA.”
contract templates
bullet-proof

University President “Your product gives us a

FBS
Participated in
competitive advantage.”
contract negotiation

CFO “I have the best information

Big East
Identified finalists faster
available, in one spot.”
and saved money during
negotiation
 Win AD is always getting better
Release new Guarantee Games
database with Football and Men’s
Basketball Add key staff:
operations,
video and Release
Add Women’s Basketball to trainers Custom
Build Initial Release FCS and Guarantee Game database Analysis
prototype based on D-I-AAA Coach Tool
AD interviews Dataset
Release NCAA
Cost-of-living Financial Reports
Release FBS Calculator Add Form 990
Coach database
data
Dataset

Begin Release Major

Interviewing 30 Perform Initial Assistant Coach Release
Administrator Revenue
Athletic Monster Data Pool Spend Vendor
Departments Load database Add Coach
APR Contract
database

2009 2010 2011

Director of Sales and Marketing:
Kevin Barefoot
336.413.5009
kevin@winthropintelligence.com
www.winthropintelligence.com