PERSONAL BRAND EXPLORATION

Jackie Pursell
Project & Portfolio I: Week 1
October 27th, 2023
 IDENTITY

I always knew that I wanted to be an artist. I

loved drawing, painting, music, and admiring the
cinematography in lms. I started my passion for
photography when I was 13 years old and
quickly became the girl with the camera within
my friend group. There was something magical
to me about making my friends look and feel
good with my imagery. Now that I’m becoming
more familiar with marketing. I want to work
more closely with advertising to help companies
reach their audience in an authentic way.
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 PROFESSION
Marketing for Event Centers
Potential Job Titles:
• Marketing Manager
• Marketing Specialist
• Brand Manager
Picture Relevant
BRAND ARCHETYPE - My brand to Your Industry
archetype is the Girl/Guy Next Door Goes Here
archetype meaning I care more
about building a community in order
to help people. I’m a people person
that would do anything for them and
base my work around that.
 TARGET AUDIENCE
Senior Marketing Professionals

Nicole Spillane Chris Siegel

Director of Marketing at Four Marketing and Multimedia
Seasons Resort Coordinator at Historic Hotel
Bethlehem

Outreach Plan:
Outreach Plan: • Add him on LinkedIn to establish a connection.
• See if there are any job openings at her place of work. • LinkedIn Messenger
• E-mail • Follow up message about possible opportunities
• Follow up email after a week of initial contact. through LinkedIn messenger one week after initial
contact.

Outreach Plan:
Michael Pistone • Check LinkedIn or company website to see if they have
Executive Director of an assistant or secretary.
Relationship Marketing at • Phone call.
• Follow up with an email after one week.
Wind Creek Bethlehem
Short Term: (Immediately After Graduation, 2025)
• Focus on my social media accounts ensuring my
online presence is one I’m happy with.
‣ Grow my following by 10% on LinkedIn and
Instagram.

GOALS
Mid Term: (2030)
• Secure a Marketing role at an Event Entertainment
Center (Wedding Venue, Concert Venue, etc.)
‣ Reach out to Event Centers at least once a
week for job opportunities, internships, etc. to
get in the door.

Long Term: (2040)

• Move up in a company or secure an advanced role at
a different company.
‣ Make yearly goals to achieve to better my work
and increase my skillset.
 SKILLS ANALYSIS
Notable Skills & Current Pro ciencies:
System Analysis
HARD

Novice / Adept / Expert

Economics and Accounting Novice / Adept / Expert

Design Making Novice / Adept / Expert

SOFT

Sales & Marketing Novice / Adept / Expert

Notable Skills REQUIRED in TRADE & Current Pro ciencies:

Active Listening
HARD

Novice / Adept / Expert

Social Perceptiveness Novice / Adept / Expert

Media Marketing (Photography) Novice / Adept / Expert

SOFT

Persuasion Novice / Adept / Expert

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 PROMISE

I help clients do event planning by marketing

to their needs.
 CREDENTIALS

Work Experience:
• Visual Assets Coorindator, Harcum
College
• Communication Support, Lehigh Valley
Regional Charter School

Awards: Picture Relevant

• Pro ciency in Computer Graphics, to Your Industry
Southern Lehigh High School, 2013 Goes Here
Education:
• Photography, A.S., Antonelli Institute
2017
• Digital Marketing, B.S., Full Sail University 2025
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 COMPETITION
Brian Mills
Industry Experience:
• Customer Service, Sales, and
Education
Education:
• Environmental Science, Bachelors, Southern New
Hampshire University ’19
• Digital Marketing, Masters, Full Sail University ‘23
Jackie Pursell
Industry Experience:
• Photography, Social Media, and
Communication
Education:
• Photography, Associate’s, Antonelli Institute ’17
• Digital Marketing, Bachelor’s, Full Sail University ‘25

Leadership Experience:
• Science Teacher, Osceola County School District Leadership Experience:
• Registered Behavior Technician, Hopebridge • Visual Assets Coorinator, Harcum College

Skills and Pro ciencies: Skills and Pro ciencies:

• Interpersonal Skills - 0 endorsements • Adobe Creative Suite - 0 endorsements
• Sales - 0 endorsements • Communication - 0 endorsements
• Creativity Skills - 0 endorsements • Social Media Communications - 0 endorsements

Overall Online Presence: Overall Online Presence:

• 50 connections, banner image blank, great headshot, • 170 connections, banner image customized,
pro le shows work and education experience but professional headshot, extremely detailed pro le, no
nothing else, not easy to nd on other social media, no published articles, active on Instagram and Facebook,
custom URL on LinkedIn custom URL on LinkedIn
• Grade: Poor, 40 out of 100 • Grade: Average, 75 out of 100
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 COMPETITION HEADSHOT

Kyle Kosinski Jackie Pursell

Industry Experience:
Industry Experience: • Photography, Social Media, and
• Marketing Manager Communication

Education: Education:
• Mass Communication and Media Studies, Bachelors, • Photography, Associate’s, Antonelli Institute ’17
Bloomsburg University ‘17 • Digital Marketing, Bachelor’s, Full Sail University ‘25

Noteworthy Experience:
• Marketing Manager, Philadelphia Country Club Leadership Experience:
• Marketing Communications Coorinator, ESF Camps • Visual Assets Coorinator, Harcum College
and Experiences

Skills and Pro ciencies: Skills and Pro ciencies:

• Adobe Photoshop - 2 endorsements • Adobe Creative Suite - 0 endorsements
• Social Media - 25 endorsements • Communication - 0 endorsements
• Journalism - 18 endorsements • Social Media Communications - 0 endorsements

Overall Online Presence: Overall Online Presence:

• 500+ connections, banner image of workplace,
• 170 connections, banner image customized,
professional headshot, extremely detailed pro le, has
professional headshot, extremely detailed pro le, no
twitter but no recent activity, has articles of him
published articles, active on Instagram and Facebook,
competing in Track at Bloomsburg, LinkedIn URL not
custom URL on LinkedIn
customized
• Grade: Average, 75 out of 100
• Grade: Superior, 90 out of 100
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 BRAND POSITION
THE CREATIVE

For marketing professionals who are looking for a

creative professional, I provide expertise in
photography and design because every marketer
needs powerful and stunning visuals to speak to
your customers.
 NETWORKING &
MARKETING
Industry Events & Organizations
• Techspo Philadelphia
‣ 10/30 | Philadelphia
• Professional Photographers of America
• American Marketing Association

Digital Marketing
• Primary Content: I want to publish the powerful imagery I
create weekly and share my inspirations and things I’ve
learned over the years.
• Primary Tools: Instagram and LinkedIn will be my primary
social media networks and I plan to post twice a week/
• Website: I can link my social media to the website so job
recruiters can see what I do every week and the work I create.
 PROFESSIONAL DEVELOPMENT

Formal Education
• Full Sail University, D.M.B.S. ‘25

Technical Skills
• Sales and Marketing - Full Sail University, October 2023
• System Analysis - Full Sail University, October 2025
• Accounting - Full Sail University, October 2025

Soft Skills
• Decision Making - Full Sail University, October 2023
• Writing and Reading Comprehension - Full Sail
University, October 2025
• Visual Design - Full Sail University, October 2025

Mentor
• I would like a marketing mentor who is experienced in
the eld and could help me develop my skills as I learn
them at Full Sail. Would like to have a mentor within the
next few months.
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 Jackie Pursell

“
You know social media marketing? Well, what I do
is provide imagery and inspiring graphics to capture the
audience’s attention. In fact, I’ve been working in social media marketing for
5 years now and have seen what works and what doesn’t for select
audiences.
 REFERENCES

Pursell, J. (2023). Girls Dancing at Wedding.

Mitchell, J.A. (2017). Changes to citation formats shake the
Pursell, J. (2023). Woman in Blue Shirt Painting. research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
Unknown. (2023). ONetOnline. https://www.onetonline.org management/reference-manager

Spillane, N. (2023). LinkedIn. Https://https://www.linkedin.com/ Mitchell, J.A. (2017). Changes to citation formats shake the
in/spillanenicole/ research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
Kosinski, K. (2023). LinkedIn. https://www.linkedin.com/in/kyle- management/reference-manager
klosinski-960b47b9/
Mitchell, J.A. (2017). Changes to citation formats shake the
Fiegel, C. (2023). LinkedIn. https://www.linkedin.com/in/chris- research world. The Mendeley Telegraph, Research News,
egel/ pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Pistone, M. (2023). LinkedIn. https://www.linkedin.com/in/
michael-pistone-4b990045/ Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
Mills, Brian. (2023). LinkedIn. https://www.linkedin.com/in/ pp.9. Retrieved from https://www.mendeley.com/reference-
brian-mills-9069a5bb/ management/reference-manager
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