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  • 10.1 Unlock Your Career in Social Media

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    Yin Xia Loh
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    This document outlines career opportunities in social media marketing and how to prepare for them. Common social media roles include community manager, social media manager, and specialists in areas like content creation, advertising, and videography. Employers look for internship experience, education and certifications in social media and digital marketing, a strong personal social media presence and portfolio. The document recommends gaining expertise through internships, mentorship, personal social media use, and staying informed on trends.

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    This document outlines career opportunities in social media marketing and how to prepare for them. Common social media roles include community manager, social media manager, and specialists in areas like content creation, advertising, and videography. Employers look for internship experience, education and certifications in social media and digital marketing, a strong personal social media presence and portfolio. The document recommends gaining expertise through internships, mentorship, personal social media use, and staying informed on trends.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    3 views16 pages

    10.1 Unlock Your Career in Social Media

    Uploaded by

    Yin Xia Loh
    This document outlines career opportunities in social media marketing and how to prepare for them. Common social media roles include community manager, social media manager, and specialists in areas like content creation, advertising, and videography. Employers look for internship experience, education and certifications in social media and digital marketing, a strong personal social media presence and portfolio. The document recommends gaining expertise through internships, mentorship, personal social media use, and staying informed on trends.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    Unlock your career in

    social media
    Social media Social media is a digital marketing channel that
    you can use to generate awareness, traffic and
    marketing leads.
    Career
    trajectories
    COMMUNITY MANAGER
    • Social media coordinator
    • Social media analyst
    • Social media ad specialist

    Common social
    media roles SOCIAL MEDIA MANAGER
    • Social media strategist
    • Content creator
    • Media or videographer
    • Writer or editor
    • Freelancer or consultant
    01 Agencies

    02 Corporations

    03 Startups

    Jobs in 04 Nonprofits
    social media
    05 Higher education

    06 Government

    07 Consultant and freelance roles


    Employers look at:

    Internships and projects.

    Your social media and


    digital marketing education
    or certifications.

    Your portfolio.

    Your personal social


    media presence.
    Seek out opportunities to
    develop social
    media expertise.
    Stay current and
    informed.
    Find a mentor.
    Seek out internship
    opportunities.
    In addition to experience and
    projects:
    Your
    personal 01 Apply what you learn in class to your own social
    media accounts.
    brand
    02 Establish an online presence in professional
    communities.
    60-second experts!
    Review

    01 There are many possible careers in social


    media marketing.

    02 Establish your personal


    brand online.

    03 Find a mentor and apply


    for an internship.

    04 Stay current with trending topics.


    Get credentials to
    elevate your resume
    fbblueprint.com/associate

    Keep learning
    fb.me/digital_skills
    Q&A

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