01

Breakdown

DIGITAL MARKETING VS.

SOCIAL MEDIA MARKETING
WHAT'S THE DIFFERENCE?

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01
Scope

SOCIAL MEDIA MARKETING:

specifically focuses on marketing efforts
carried out on social media platforms like
Facebook, Twitter, Instagram, LinkedIn, and
others.

DIGITAL MARKETING:
term encompassing all marketing efforts
conducted in the digital space, which
includes not only social media but also other
online channels like websites, email, search
engines (SEO and PPC), content marketing,
affiliate marketing, and more.

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02
Channels

SOCIAL MEDIA MARKETING:

limited to social media platforms

DIGITAL MARKETING:
spans a wide range of online channels,
including websites, email, search engines,
social media, display advertising, and more.

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03
Goals

SOCIAL MEDIA MARKETING:

building brand awareness, engagement,
and community on social media platforms.

DIGITAL MARKETING:
lead generation, sales, website traffic,
brand awareness, and customer retention.

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04
Content Focus

SOCIAL MEDIA MARKETING:

heavily emphasizes content creation
tailored to specific social media platforms.
Visual content, such as images and videos,
often plays a significant role.

DIGITAL MARKETING:
encompasses a broader range of content
types, including website content, blog posts,
email newsletters, whitepapers, and
multimedia content.

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05
Audience Targeting

SOCIAL MEDIA MARKETING:

allows for precise targeting based on
demographic, psychographic, and
behavioral factors available on social
media platforms

DIGITAL MARKETING:
offers targeted advertising but can extend
to broader strategies like SEO (where you
optimize to reach users through search
queries) and email marketing.

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06
Metrics

SOCIAL MEDIA MARKETING:

KPIs for social media campaigns include
engagement metrics likes, comments,
shares, reach and impressions, click-
through rates (CTR), and conversion rates

DIGITAL MARKETING:
KPIs depends on the specific channel and
objective. For instance, paid search
campaigns measure success through click-
through rates (CTR) and conversion rates.
Content marketing campaigns may assess
success based on website traffic,
engagement, and lead generation.
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Use this as a handy reference when
discussing digital and social media
marketing strategies. Feel free to share it
with anyone looking to distinguish between
these essential facets of the digital
marketing landscape. 🚀
@orchonly

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