The Social Media

Marketing
 01 Introduction

Plan 02 Social Media

03 Social Media Marketing

Advantages and Disadvantages of

04 Social Media Marketing

05 Social Media Marketing Strategy

Examples of successful Social

06 Media Marketing Campaigns

07 Conclusion
 Introduction

Great Marketing on social media can bring remarkable success to

business, creating devoted brand advocates and even driving
leads and sales.

What is social media marketing?

What is so great about it?
 What Is Social Media?

computer-based technology
that facilitates the sharing of
ideas, thoughts, and
information through virtual
networks and communities.

Internet-based,
gives users quick electronic
communication of content,
such as personal
information, documents,
videos, and photos.
 Main social media platforms
Facebook
With nearly 2.5 billion monthly users, Facebook is hands
down the largest social media site in the world.  TIKTOK
Reportedly sees over 800 million monthly users, which instantly
Twitter places it amongst the top social media platforms in the world in
terms of sheer user figures
A social media platform that enables users to send and read
short 140 character messages called 'tweets', as well as SnapChat
images and videos.
A one of the most heavily used apps with the under 25 years of
Instagram age demographic—boasting over 300 million monthly users in
recent months.
the home of influencers, brands, bloggers, small business
owners, friends and everyone in between, Instagram has
topped well over 1 billion monthly users.

2004 2006 2010 2011 2016

What Is Social Media Marketing?

VISION
MISSION
MEDIA MARKETING
.
Powerful way for businesses of Creating and sharing content on
all sizes to reach prospects and social media networks in order
customers to achieve the marketing and
branding goals

 
Advantages and Disadvantages of Social
Media Marketing
Disadvantages
Advantages

 Better Customer  Time-Consuming Process

 Competitor Exposure
Satisfaction
 Brand Awareness Is  Qualified Staff Are Needed
SMM  Slow Return On Income
Improved
 Gain Better Market Insights Results

 It’s Very Cost-Effective  Brand Name Is Vulnerable

 10 Steps to Creating a Social Media
Strategy
Key Platforms Schedule Roll Out
Audience Review and Analysis

01 02 03 04 05 06 07 08 09 10

Key Objectives Key Messages Strategic Activities Content Creation Measuring and
Monitoring
Examples of successful Social Media
Marketing Campaigns
 Conclusion
social media marketing

SMM is no longer considered to be

on probation, but instead it has

become an important part of the

business world.
THANK YOU FOR
YOUR ATTENTION