Professional Documents
Culture Documents
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Introduction h
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Threats of New Entrants r
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Power of Suppliers h
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Power of Buyers/Customers r
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Presentation By:
Competitive Rivalry
Rachita Ramjiyani (Roll No 67)
Group
Athira Nair (Roll No 79)
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Conclusion Sanjay Kumbhar (Roll No 107)
… The Porter’s Five Force Model for Banking Industry -analysis…
*** Introduction ***
Banking Industry: K
Overview h
a
Introduction on Porter’s 5 Force Model
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g
h
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SMBA
30-B
Group
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… The Porter’s Five Force Model for Banking Industry -analysis…
*** Threats of New Entrants ***
Group
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… The Porter’s Five Force Model for Banking Industry -analysis…
*** Power of Buyers/Customers ***
Group
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… The Porter’s Five Force Model for Banking Industry -analysis…
*** Competitive Rivalry ***
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Group
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… The Porter’s Five Force Model for Banking Industry -analysis…
*** Availability of Substitutes ***
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• Conservative Customers
• Risk taking customers attitude.
• Switching costs Group
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… The Porter’s Five Force Model for Banking Industry -analysis…
*** Conclusion ***
Porter’s Five Force Model determine long-term profitability & is a reality check to see if a industry K
is attractive enough to enter or not. If all of those forces are high then the industry is less favorable h
to enter. Before entering a industry, one firm should check whether those forces is low, so its a
favorable for the firm to enter. r
• Force 1: Threats from new entrants or potential competitors : Low g
(Requires High Initial Investments)
h
• Force 2: The power of the suppliers : High a
(Limited equity suppliers)
r
• Force 3: The power of the Buyers/customers : High
(High Competition, CRM, Personal Banking )
SMBA
• Force 4: The intensity of competition among existing firms : High 30-B
(Zero balance, Life Insurance, Free ATM, Free credit Card, Door step Delivery, opening new acct in 24hrs)
K
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a
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g
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a
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SMBA
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Group
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