PROVEN

STEPS
to creating, promoting & profiting from online courses

© 2 016 DAVI D S I T EM AN GARLAND O F THE DAVID SITE MAN GARLAND AGE NCY, LLC
 STEP 0 Build an Email List of Folks
Who Know, Like & Trust You
• Doesn’t have to be a HUGE email list by any means. If you do have a huge email list that’s
awesome—you are ahead of the game. My first launch of my very course had just 400
people on my email list and did $19,800 in sales during my first launch.
• The key is to have the RIGHT people on your email list and build an amazing relationship
with them.
• An email list is the ONLY communication asset you own online. For example, you don’t
own Facebook, do you? Unless you’re Mark Zuckerberg. (If so, hi Mark!)
• The key thing to remember: The right email list is the #1 driver to sales of online courses.
• Recommendation: Build an email list of at least 500-1,000 people and this can be done
quickly (much quicker than you think!)
• If you are starting from 100% scratch it can be built in 4-6 weeks with the right strategies.
(More on that soon.)

1 Paying Attention
STEP

+ Survey
EVERYONE FALLS INTO TWO CATEGORIES:

CATEGORY #1: YOU KNOW EXACTLY WHAT YOU WANT TO CREATE YOUR COURSE
ON (GET DOWN WITH YOUR BAD SELF!)

CATEGORY #2: YOU DON’T KNOW WHAT YOU WANT TO CREATE YOUR COURSE
ON (NO WORRIES THE TOPIC IS OFTEN RIGHT UNDER YOUR NOSE!)

• If you are in Category #2, think: What are the most common questions I’m asked?
Do people ask my advice on something in particular? Is there a how-to blog post or
podcast I’ve posted that has done particularly well?
• 1 Question survey. Send this out regardless if you are in Category #1 or Category #2:
What do you want to know more about (______________)?
• Make sure to require email at the beginning of your VIP marketing list for your course
• Pick up the language used. Are there common questions?
• No need to mention your course. Often times people don’t know what they want in a
course but they do know what they need help with.
• Gain confidence from the questions asked. You know FAR more than you think!
© 2 016 DAVI D S I T EM AN GARLAND O F THE DAVID SITE MAN GARLAND AGE NCY, LLC
 STEP 2 Naming
Your Course
• Name matters FAR LESS than hook. The hook is the promise of what your course teaches.
• Pick a darn name and go with it.
• Only key is the “.com” is available. (You want your course on its own domain such as
www.myawesomecourse.com because it makes it easier for branding and much easier
from a technology standpoint.)
• Your course needs to have a VERY SPECIFIC outcome. A result of your peeps taking
your course and putting what you have to say into action should be tangible and specific.
• Think of key words that sell: Step-by-Step, Blueprint, System...

3 Pricing
STEP

Your Course
Key mistake here is pricing too low. Lower pricing gets FAR less serious customers, and you
want your customers to get results! You don’t need permission to have a premium price for
your course. Okay, fine if you want permission here it is:
• Top 5-10% of your market
• Same effort required for low end vs. high end pricing
• Fewer higher quality customers > more low quality customers
• Doing a disservice to your customers by pricing too low--they need to value the
investment to get results

4 Recording
STEP

Your Course
• Recording in advance prevents overwhelm.
• Can do Powerpoint/Keynote with voice and slides or if you have something more visual
video is more than fine.
• Video/audio modules, interrogations, screencasts, etc... are all great material.
• Schedule modules to record as if it was a speaking engagement. (Must stick to schedule.)

© 2 016 DAVI D S I T EM AN GARLAND O F THE DAVID SITE MAN GARLAND AGE NCY, LLC
• SUPER SECRET ADVANCED TIP! Never have more than 12 modules for your online
course. Over 12 modules = your peeps will think “I can never do this!” stick to 12 or less.
• Length of videos in your modules = doesn’t matter. Just keep in mind your job is to get
people the result they want as fast and as safe as possible. Every topic is different.

5 Generating Opt-Ins
STEP

(Potential Buyers)
• ALL traffic sent to an opt-in page for a free video series (or other free giveaway if you
have one, but video series is the best option leading up to a launch.)
• Between opt-in and launch, send one piece of content/question, etc... a week if you get
your free video series up early.
• Free video series is sort of like a first date. You are teaching, they are learning.
• Remember to TEASE and HINT!

6 VIP
STEP

Launch
• 3 Video series and then invitation to enroll in your course (4th Video.)
• 5-10 Day launch. The amount of time the cart is open must be finite. This is CRITICAL.
You want peeps to make a decision. In or out.
• VIP bonuses (Q&A sessions are great). These are one-time bonuses just for your VIP
launch.
• Remember the launch is JUST THE BEGINNING. It gets the ball rolling off the hill, builds
your list and brings in your first customers.

© 2 016 DAVI D S I T EM AN GARLAND O F THE DAVID SITE MAN GARLAND AGE NCY, LLC
STEP 7 Over Delivering
& Ongoing Sales
• Personal touch is HUGE. (We send out a personal welcome to each course
customer.)
• Webinars, joint ventures, affiliates become focus areas AFTER your VIP
launch. You need your own data before going out to attract the right partners.
• Sales don’t stop after launch. (WORTH REPEATING: LAUNCH IS JUST THE
BEGINNING!)
• Over delivering with surprises, amazing customer service, etc...
• Once you have done multiple launches and perfected the process you can
EVERGREEN your launch so you are rolling in sales and new customers 24/7.

To Wrap It Up
HOPE YOU ENJOYED THIS OUTLINE-OF-FUN!

This is meant to be super quick information

(a review for some of you and new stuff for
others) and a reference point.

If anything doesn’t make sense or is

confusing in any way…don’t fret!

I’ll be back soon with more great stuff to

answer any questions and make it all
so-very-crystal-clear.

© 2 016 DAVI D S I T EM AN GARLAND O F THE DAVID SITE MAN GARLAND AGE NCY, LLC