5 Technological Trends shaping up Connected Beauty in 2019

Consumer trends and behaviors are changing rapidly with advances in technology. The
keyword “Beauty” is standout amongst the most looked terms on the web with just about 4
billion queries received yearly as per L’Oréal. They need beauty to be firmly connected with
technology. That is what is associate beauty all about.

These days, customers interested in beauty care need to see how technology can give them a
superior personal experience and make them feel connected. Beyond simply improving your
great looks, today’s applications and devices can likewise enable the connected consumer to
self-diagnose beauty issues and respond as needs to be imperfect.

According to research data by Adage it was found that almost 80% of women in the US use
their smartphone to get product details before the purchase. This means that there can be right
around 40 points of contact before a purchase is decided.

So what are the innovation trends which are getting down Connected beauty? Let’s discover!

1. IoT
○ Connected devices have had a perfect impact by making the industry connected
beauty. Companies like Loreal, Solomomo Wired Beauty, Skin wand, Smart
mirror, Uvisio, Ultra, Inc. have launched IoT based devices which help in
improved data collection and analysis and informs the user about their skin
texture and conditions, UV Index, the moisture level in the skin, etc.
○ L’Oréal is also conducting research towards connecting its wide variety of
makeup products through IoT which can collect and exchange data with the help
of their embedded electronics, sensors, software, and network connection. IoT
technology utilized by L’Oréal will enable them to track and target customers
through products for example lipstick or mascara, see what their customers are
purchasing and, in turn, let L’Oréal target buyers for future purchases.
○ L’Oréal is also working with the University of Illinois on flexible wearable
electronics, designed to collect and transmit data from the body, and has also
partnered with bio-printing start-up Organovo to look at the capability of 3D-
printed skin production to test products for danger and viability.

2. AI and Chat-bots
○ AI and chat-bots are playing a noteworthy role in Personal care and Beauty
industry. AI and chat-bots are powerful technologies, which not only changes
the consumer engagement but likewise helps in examining the skin types,
consumers preferences and so forth.
○ L’Oréal has set out on the AI journey with the launch of artificial intelligence-
powered Facebook Messenger bot to create services for its beauty brands and
check more about buyers.
 ○ Their first service, soon to be launched in Canada, will be some sort of a gifting
service on the FB Messenger. This service will help consumers to find the right
beauty box to gift for their friends based on a series of questions that defines
their friend’s beauty profile and their interests.

3. Augmented Reality and Virtual Reality

○ Augmented reality has fast turned into a leading area of focus for the business
with regards to digital beauty. AR and VR are getting to be standard not only in
various industries but also in the cosmetics industry. Beauty brand benefit has
stepped up its augmented reality allowing consumers to try different brow styles
and has struck a new partnership with global cosmetics app developer Meitu. AR
features are joined by cosmetic brands to enable users to virtually try on products
with only a smartphone.
○ L’Oréal also launched a beefed-up version of its virtual makeup app called
Makeup Genius, based on augmented reality that transforms the front-facing
camera of an iPhone or iPad into a virtual mirror which enables users to try on
L’Oreal Paris products — including lipstick and eyeliner  — in real time. The app
utilizes advanced facial mapping technology to overlay makeup onto the
customer’s face.
○ Makeup Genius’ app was downloaded 20 million times worldwide and +65 million
online product trials.

4. Blockchain
○ Blockchain can enable retailers to collect more prominent trust and brand loyalty
all through the product lifecycle, as it can tell a customer not only where an item
was made, but additionally who made it, how much they were paid and the
conditions they worked in.

5. Facial Recognition
○ Previously, facial recognition was used mostly to help with criminal investigations
or unlocking smartphones. But, “the recent release of the iPhone and its FaceID
technology has brought us closer in bringing facial recognition to the masses,”
said Beringea’s McCormick. “In 2017, there were huge developments from
retailers around the world that would suggest that facial recognition technology is
on the brink of mainstream adoption.”

We at EMedStore also have been tracking Innovators in the Connected Beauty space in the
Beauty and Personal Care industry technology wise.

If you’re interested in developing the next generation beauty application then don’t hesitate to
reach out to us for a free assessment.

To Make Your Pharmacy Online Contact Us: +91 720 209 7862 | +1 585 479
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