Annexure - 1

SI. No. Questionnaire for Customer Survey

Part -A (General Questions)

1. During purchase of such bakery items do you have a preference for any particular brand?

Yes No

2. If Yes, name it

3. Name of the shop where you made your last purchase

4. Reason for buying from the shop, where you made your last purchase

Near to home/workplace This is your favorite shop Just by chance

5. Did you buy for any special occasion?

I Yes No

6. Your amount of purchase

Rs

Part -B (About the brands)

7. How important do you think the following parameters are in choosing a particular brand /
retail outlet?

Factors Very Somewhat Moderately Not so Not at all

Important Important Important Important Important
Convenient location
Shop Decor & Ambience
Service
Food Quality / Taste
Availability of a wide
variety
Brand Name / reputation
Freshness
Portion Size

Value for money

8. Tick the brands you are aware of/ an user of:

1 Monginis 5 Kookie Jar
2 Sugar & Spice 6 Upper Crust
3 Kathleen 7 Jalajoga
4 Bakers Square 8 Others
 If A = very good, B = good, C = neither good nor bad, D = bad, E = very bad

Then how would you rate the brands you have experienced:

Factors Monginis Sugar Kathleens Bakers Kookie Upper Jalajog Others

& Spice Square Jar Crust
Convenient
location
Shop Decor &
Ambience
Service
Food Quality /
Taste
Availability of a
wide variety
Brand Name /
reputation
Freshness
Portion Size

Value for money

Part - C (Personal Details)

10. What is your age (in years)?

<10 10-20 20-30 30-40 40-60 >60

[. What is your level of education?

Primary School (till class V) Senior School (class VI - X)

Higher Secondary Graduate Post Graduate

12. What is the average monthly income of your family (in Rs.)?

I I < 8000 r n 8000 - 16000 F l l 6000 - 24000 24000 - 32000

I [32000-40000 I |>40000

13. Gender

I I Male O Female
 Part - D

14. Please make a sentence on whatever comes to your mind when you think about the brands you
are aware of:

a) Monginis:.

b) Sugar & Spice:

c) Kathleen:

d) Bakers Square:

e) Kookie Jar:

f) Upper Crust:

g) Jalajoga:

Name of Customer:
Phone No.:
 Annexure - II

Estimate of Market Share of Brands in Kolkata for Packed Breads

SI. No. of shops storing Total no. of units Mkt. share
No. Brand the brand Mkt. Penetration (%) stocked in the shops (%)
1. Anchor 29 13.74407583 223 3.836889195
2. Asian 2 0.947867299 9 0.15485203
3. Bake club 1 0.473933649 5 0.086028906
4. Bake Master 3 1.421800948 21 0.361321404
5. .Baker Fresh 17 8.056872038 154 2.649690296
6. Bapuji 9 4.265402844 85 1.462491397
7. Barrons 45 21.32701422 418 7.192016518
8. Barua's 4 1.895734597 58 0.997935306
9. Bloomer 2 0.947867299 15 0.258086717
10. Bread Man 5 2.369668246 58 0.997935306
11. Britania 6 2.843601896 26 0.44735031
12. .Brown 2 0.947867299 10 0.172057811
13. Butter Loaf 3 1.421800948 15 0.258086717
14. Champion 7 3.317535545 41 0.705437027
15. Circus 1 0.473933649 6 0.103234687
16. Classic 3 1.421800948 23 0.395732966
17. Cream Loaf cream
taste 3 1.421800948 15 0.258086717
18. Daily Gold 3 1.421800948 17 0.292498279
19. Eagle Loaf 3 0.258086717
1.421800948 15
20. East India 2 0.120440468
0.947867299 7
21. EIC 1 0.473933649 5 0.086028906
22. Every Morning 4 1.895734597 40 0.688231246
23. Expo superloaf 2 0.947867299 0.258086717
15
24. Favourite 1 0.473933649 5 0.086028906
25. Ferinni 23 10.90047393 111 1.909841707
26. First Food 1 0.473933649 5 0.086028906
27. Flora 3 1.421800948 13 0.223675155
28. Flurys 1 0.473933649 3 0.051617343
29. Fresh Bee 1 0.473933649 5 0.086028906
30. Fresh one 1 0.473933649 10 0.172057811
31. Golden Bite 4 1.895734597 20 0.344115623
32. Golden Harvest 5 2.369668246 23 0.395732966
33. Good Morning 10 4.739336493 109 1.875430145
34. Great Eastern 1 0.473933649 2 0.034411562
35. Home bread 1 0.473933649 65 1.118375774
36. Jee Bees 2 0.947867299 5 0.086028906
37. Jemini 5 2.369668246 41 0.705437027
38. Kalimpong 1 0.473933649 5 0.086028906
39. Kisan 1 0.473933649 4 0.068823125
SI. No. of shops storing Total no. of units Mkt. share
No. Brand the brand Mkt. Penetration (%) stocked in the shops (%)
40. Krishna Bakery 3 1.421800948 24 0.412938747
41. Laurels 72 34.12322275 521 8.964211975
42. Lila 2 0.947867299 18 0.309704061
43. Loaf 2 0.947867299 6 0.103234687
44. Lords 11 5.213270142 76 1.307639367
45. Lovely 1 0.473933649 5 0.086028906
46. Madona 2 0.947867299 6 0.103234687
47. Maza 12 5.687203791 85 1.462491397
48. Md.Gulab&Gulam 1 0.473933649 7 0.120440468
49. Mery Gold 2 0.947867299 10 0.172057811
50. Metro 5 2.369668246 74 1.273227805
51. Mico 8 3.791469194 46 0.791465933
52. Milko 2 0.947867299 70 1.20440468
53. Modem 149 70.61611374 1739 29.92085341
54. Mohini 29 13.74407583 362 6.228492774
55. Mohins 1 0.473933649 4 0.068823125
56. Monginis 5 2.369668246 28 0.481761872
57. Moriesh 1 0.473933649 7 0.120440468
58. Morning &Evening 3 1.421800948 17 0.292498279
59. Mother 40 18.95734597 7.656572608
445
60. New Phillips I 0.473933649 0.086028906
5
61. Paradise 4 1.895734597 24 0.412938747
62. Philips 2.369668246 0.412938747
5 24
63. Popular 2 0.947867299 0.430144529
25
64. Prince 19 9.004739336 146 2.512044047
65. Protino 1 0.473933649 0.086028906
5
66. Puja 1 0.473933649 3 0.051617343
67. Ramkrishna 17 8.056872038 128 2.202339986
68. South Calcutta 1 0.473933649 5 0.086028906
69. Spencers 1 0.473933649 4 0.068823125
70. Sugar & Spice 16 7.582938389 115 1.978664831
71. Sun 7 3.317535545 42 0.722642808
72. Swiss 2 0.947867299 7 0.120440468
73. Swiss Butter 1 0.473933649 4 0.068823125
74. Vinayak 1 0.473933649 3 0.051617343
75. White Gold 1 0.473933649 10 0.172057811
TOTAL 5812
Total shops
surveyed 211
 Annexure - III

Estimate of Market Share of Brands in Kolka ta for Packed Biscuits

No. of shops Mkt. Total no. of
storing the penetration units stocked
Brand brand) (%) in the shops Mkt. Share (%)
1 Anmol 47 22.27488152 807 3.427770463
2 Bakeman 7 3.317535545 255 1.083124496
3 Bakery 1 0.473933649 12 0.050970564
4 Bhagwati 6 2.843601896 59 0.250605275
5 Bharat 6 2.843601896 70 0.297328293
6 Biskfarm 77 36.492891 2306 9.794843478
7 Britannia 192 90.99526066 7426 31.54228433
8 Calcutta biscuits 13 6.161137441 361 1.533364482
9 Calcutta Nasta 6 2.843601896 81 0.34405131
10 Complan 10 4.739336493 125 0.53094338
n Cookies 4 1.895734597 260 1.104362231
12 Cream treat 1 0.473933649 25 0.106188676
13 Crown 8 3.791469194 74 0.314318481
14 Dukes 4 1.895734597 50 0.212377352
15 Glaxo smlb 3 1.421800948 28 0.118931317
16 Heinz 1 0.473933649 2 0.008495094
17 Horlicks 41 19.43127962 760 3.228135752
18 J ay a 19 9.004739336 552 2.344645967
19 Karachi's bakery 1 0.473933649 15 0.063713206
20 Laki 1 0.473933649 2 0.008495094
21 Lily 2 0.947867299 25 0.106188676
22 McBikis 1 0.473933649 5 0.021237735
23 Merry 2 0.947867299 100 0.424754704
24 Metro food prods. 1 0.473933649 15 0.063713206
25 Monark 8 3.791469194 126 0.535190927
26 Moreish 2 0.947867299 18 0.076455847
27 Nariyel crunch 1 0.473933649 10 0.04247547
28 Nashta 2 0.947867299 8 0.033980376
29 National 1 0.473933649 10 0.04247547
30 Parle 128 60.66350711 3762 15.97927197
31 Priya 166 78.67298578 4754 20.19283864
32 Raja 15 7.109004739 197 0.836766767
33 Snax 1 0.473933649 15 0.063713206
34 Sobisco 33 15.63981043 397 1.686276176
35 Sunfeast 55 26.06635071 675 2.867094253
36 Surya 2 0.947867299 4 0.016990188
37 Swad 3 1.421800948 35 0.148664146
38 Tiffany 1 0.473933649 53 0.225119993
39 Treff 1 0.473933649 10 0.04247547
40 Umang 1 0.473933649 4 0.016990188
41 Unbranded 2 0.947867299 15 0.063713206
42 Yummi 1 0.473933649 35 0.148664146
23543
Total shops surveyed 211
 Annexure-IV

Estimate of Market Share o 'Brands in Kolkata for Packed Cakes

Total no. of units
No. of shops Mkt. penetration' stocked in the
Brand storing the brand (%) shops Mkt. shr(%)
1 Anchor 3 1.421800948 17 0.261377614
2 Arya 4 1.895734597 29 0.445879459
3 Bakemann 3 1.421800948 19 0.292127921
4 Bapuji 39 18.48341232 192 2.95202952
5 Barons 5 2.369668246 36 0.553505535
6 Barua's 3 1.421800948 13 0.199876999
7 Britannia 135 63.98104265 1407 21.63284133
8 Circus 2 0.947867299 23 0.353628536
9 Farinni 73 34.5971564 498 7.656826568
10 Flora 6 2.843601896 51 0.784132841
II HLL 3 1.421800948 14 0.215252153
12 Jalajog 48 22.74881517 648 9.963099631
13 Keyk's 3 1.421800948 9 0.138376384
14 Khereni 2 0.947867299 22 0.338253383
15 Kup n Kup 13 6.161137441 5 0.076875769
16 Lilds 3 1.421800948 7 0.107626076
17 Modem 10 4.739336493 38 0.584255843
18 Monginis 122 57.81990521 2565 39.43726937
19 Oskar 3 1.421800948 25 0.384378844
20 Philips 11 5.213270142 107 1.645141451
21 Phimi 3 1.421800948 14 0.215252153
22 Ramkrishna 2 0.947867299 5 0.076875769
23 Savoy 1 0.473933649 5 0.076875769
24 Sugar & Spice 57 27.01421801 654 10.05535055
25 Swapan 2 0.947867299 23 0.353628536
26 Tarinis 3 1.421800948 9 0.138376384
27 Tea Time 5 2.369668246 26 0.399753998
28 Tiffin 2 0.947867299 35 0.538130381
29 Western 1 0.473933649 8 0.12300123
6504
Total shops
surveyed 211
 Annexure - V
Price List of Jalajoga Products
Price List (Savories):

Particulars Unit Price (INR) Particulars Unit Price (INR)

Egg Patties 7.00 Veg Burger (B) 15.00
M.Patties 9.00 Veg. Burger(s) 10.00
Veg.Patties 7.00 Hot Dog 12.00
Chic. Patties 9.00 Chic. Memo 5.00
Chic Roll 10.00 Veg. Pizza(B) 25.00
Chic. Manchurian 9.00 Veg Pizza(S) 10.00
Paneer Patties 8.00 Chic.cr.sal.sandwich 10.00
Fish Patties 8.00 Chicken cheese Roll 10.00
Mushroom Patties 6.00 Cheese patties 6.00
Chicken biriyani 35.00 Chicken Netcom 9.00
Masala chow 8.00 Veg Half Moon 8.00
Chic. Pizza (B) 60.00 Chicken Envelop 11.00
Chic. Pizza (S) 10.00 Chicken &egg puff 11.00

Price List (Pastries):

Particulars Unit Price (INR) Particulars Unit Price (INR)

Chocolate Fancy 6.00 Birthday cake 50.00
Biscuit Pastry 6.00 Birthday plain 75.00
S.roU/j.roU/c.j.roll 6.00 Birrthday cho./pan 65.00
New pastry 5.00 Birthday deco(Ord) 100.00
Asstd.pastry 5.00 Birthday spl.deco 125.00
Ram ball 5.00 Cho. Slice/fruit cake 20.00
Jumbo fancy 5.00 Party time 30g 3.00
Cosmos 5.00 Twin taste cake 3.50
Spl.fancy 7.00 Walnut/S.Delight 6.00
Spl.n.pastry 7.00 Big delight 11.00
Spl. Ram ball 7.00 W.valley/M.puff 7.00
Eclair 7.00 Fruit lOOg 10.00
Mukrumi 9.00 Morning time 55g 5.00
Big dust/ Big boss 9.00 Dew Point 4.00
Cr.Puff 7.00 Lozenge 0.50
Cr.RoU 6.00 Chatney loz.(per kg) 65.00
Cherry/pan/milky cake 3.50 Ch.chow lOOg 6.00
F.cake 400g 55.00 Sultana 400g 85.00
B cake 400g 50.00 Cho.Fruit 400g 85.00
B fruit 400g 65.00 Wine fruit 400g 85.00
 Annexure- VI

List of distributors and franchisees of IJalajoga

A category:
SI. No. Name of the store Location
1. Lakshinarayan Garia Bus stand
2. Company owned Park circus
3. Company owned Lake Market
4. Aparajita Gariahat
5. Roy Enterprise Dhakuria
6. Amar Deshapriya Park
7. K.P.Naskar Harish Mukherjee Road
8. Puspa Birati

Distributor: S.P. Agency

SI. No. Name of the store Location

1. Riya Ichapur
2. Pooja Barrackpur
3. Atish food Sodepur
4. I la Agency Belghoria

B Category:

SI. No. Name of the store Location

1. Goldstar Bhowanipur
2. Arati Chetla
3. P.K.Paul Cornfield road
4. Priyantika Mudialy
5. Annapurna Joka
6. Tarun Agency Behala Parnasree
7. B.D. Enterprise Golpark
8. Ghosh Roy &sons Kasba
9. Bobby Stores Jadavpur
10. M/S Pramanik Dhakuria
11. A.N.Bannerjee Behala Thana
12. Bimala Narendrapur mission gate
13. Didibhai Raj pur
14. G.P.Yadav Baruipur
15. Apayanan Madhyamgram
16. Food Plaza Dumdum Cantonment
17. Magmet Ultadanga bus stand
Distributor: Dolphin

SI. No. Name of the store Location

1. Suman Palbazar
2. Rajlakshmi Baghajatin
3. Dekhur Baghajatin
4. Banani Food P/2,Raipur,Kol-84
5. Soccer 8,Chandi Ghosh Road,Kol-40
6. Appayan Ranikuthi
7. Majumdar Nehru Colony,Kol-40

C Categc>ry:

SI. No. Name of the store Location

1. Pal Enterprise Motor vehicles
2. Modern Boral
3. Kundu Sonarpur
4. Shiva Dumdum Airport
5. Greenstores Ganganagar
6. Usha Garia station
7. Pritam Howrah maidan
8.. Sonali Bolpur
9. Namkeen Hindustan Park
10. Udayan New Alipur
11. Ananda Sulekha
12. S.D.Enterprise Patuli
13. Ayons Dalhousi
14. Sandhya Nagerbazar

Distribultor: Das Enterprise

SI. No. Name of the store Location

1. Shubham Confectioners Garia
2. Kanak Stores Canning
3. Geetanjali Champahati
D Category:

SI. No. Name of the store Location

1. N.S.Enterprise Beckbagan
2. Ghosh Brothers Howrah
3. Anandamoyee Howrah
4. Ramkrishna Stores Sakherbazar
5. Babu Confectioners Kasba golpark
6. Ganga Santoshpur
7. Bina Lake Road
8. Satisfaction Durgapur
9. Rakhi Confectioners Durgapur
10. Classic Point Durgapur
11. Das Food Parlour Durgapur
12. Mohan Stores Khidderpur

Distributor: Joy Enterprise

SI. No. Name of the store Location

1. Greenwich time Bhadreswar
2. French Store Shingur
3. Ghosh Cold Drink Sheorafuly
4. Cold Centre Shrirampur
 Annexure - VII
Decor <& Ambience of Jalajoga shops

Promotion of noodles, holiday home etc. inside a

Jalajoga shop. Note: the shop is not air-conditioned.

Display of cornflakes, biscuits etc. in the shelf

of a Jalajoga shop

Display of a Guest House POP in the Jalajog shop

 Annexure - VIII

Product and Price List of Kathleen

ITEMS PRICE (INR) ITEMS PRICE (INR)

Fruit balls 3.00 Veg. Pizzas 10.00
Rose Delight 3.00 Paneer Pizzas 12.00
Milk Cups 3.00 Veg. Submarines 10.00
Choco Balls 5.00 Veg. Club Sandwich 10.00
Choco Delight 5.00 Chilly Paneer Rolls 12.00
Strawberry Waves 6.00 Chana Masala Buns 8.00
Golden Triangles 6.00 Chocolate Cake (500gms) 95.00
Jam Drops 6.00 Chocolate Cake (1kg) 190.00
Butter Muffins 6.00 Choco Treat (hex) 500gms 110.00
Choco Muffins 6.00 Choco Truffle (hrt) 500gms 120.00
Fruit Cups 7.00 Choco Truffle (hrt) 1 kg 240.00
Rum Balls 8.00 Choco Flake 500gms 130.00
Choco Waves 8.00 Choco Flake 1kg 360.00
Choco Duet 8.00 Strawberry/Pineapple 75.00
SOOgms
Choco Cubes 8.00 Strawberry/Pineapple 1 kg 150.00
Choco Boats 8.00 Rainbow (hrt) 500gms 85.00
Matter-horns 8.00 Rainbow (hrt) 1kg 170.00
Butterscotch 10.00 Butterscotch 500gms 90.00
Rainbow 10.00 Butterscotch 1kg 180.00
Ribbon Slice 10.00 Ribbon Feast (sq) 500gms 110.00

Strawberry 10.00 Ribbon Feast (sq) 1kg 220.00

Pineapple 10.00 Kesar Pista (sq) 500gms 100.00
Kesar Pista 10.00 Choco Fancy Ch. Book 130.00
SOOgms
Lemon Tarts 10.00 Novelty Fancy Ch. Book 150.00
500gms
Cream Rolls 10.00 Assorted Fancy Ch. Book 110.00
500gms
Choco Nougat 12.00 Black Forest R/Sq SOOgms 150.00
Choco Almond Fudge 12.00 Pineapple F. Cream R/Sq 150.00
500
Choco Flakes 12.00 F. Cream Fancy Ch. Book 160.00
SOOgms
Choco Stripes 12.00 Plain Cake 250gms 40.00
Choco Pyramids 12.00 Plain Cake SOOgms 75.00
Truffle Boats 12.00 Fruit Cake 250gms 45.00
Truffle Tarts 12.00 Fruit Cake SOOgms 85.00
Almond Horse Shoe 12.00 Fruit Cake 800gms 125.00
White Forest 14.00 Rich Plum Cake SOOgms 100.00
Sacher Torte 14.00 Rich Plum Cake 900gms 175.00
Choco Fiesta 14.00 Rich Plum Cake 1kg (Tin) 225.00
Choco Excess 14.00 Dundee Cake SOOgms 120.00
Choco Supreme 14.00 Dundee Cake 900gms 225.00
 ITEMS PRICE (INR) ITEMS PRICE (INR)
Black Forest 15.00 Dundee Cake 1 kg 250.00
(Tin)
Pineapple Fresh Cream 15.00 Milk Bread 18.00
Chicken Patties 12.00 Burger Rolls 3.00
Chicken Manchurian 12.00 Hot Dog Rolls 3.00
Patties
Chicken Tikka Patties 12.00 Sweet Buns 5.00
Chicken Parcels 14.00 Swiss Buns 8.00
Chicken Kachoris 9.00 Choco Supreme (sq) 120.00
500gms
Chicken Tip Top 8.00 Choco Supreme (sq) 240.00
1kg
Fish Patties 10.00
Mutton Tikka Patties 12.00
Chicken Pizzas 12.00
Chicken Club 12.00
Sandwich
Chicken Submarines 12.00
Chicken Mayo Rolls 12.00
Chicken Lajawab Rolls 16.00
Chicken Drumsticks 18.00
Vegetable Patties 10.00
Vegetable Manchurian 6.00
Patties
Green Peas Patties 6.00
Chana Masala Parcels 8.00
Paneer Patties 12.00
Vegetable Kachoris 5.00
Veg. Tip Top 7.00
Cheese Puff 12.00
 Annexure - IX
List of Kathleen franchisee! Outlets

SI. No. Name of The Shop Location

1 Aiswarya
2 Amita 100A,S.P.Mukher)ee Road,Kol-26
3 Anita Bose A-125,Lake Gardens,Ko-45
4 Appetiate 4,Bhupen Bose Avenue,Kol-4
5 Aroti CF-128,SaltLakeCity,Kol
6 Ashirbad 238 C.R. Avenue, Girish Park,Kol-6
7 Ashiyana P-191 ,Uhadanga Main Rd,Kol
8 Abhijeet Bajhajatin Market Complex,Unit-3,Kol
9 Azad Caterer 12 Zakaria Street,Kol-73
10 B.B.Stores 4,Biren Roy Road(E),Kol-8
11 Bakericke 280A,Rashbehari Avenue,Kol-19

12 Balaji Shivam Complex,Durga Mandir Road,Hirapur,Dhanbad *

13 Bithi Enterprise 77M.B.Road,Birati,Kol-51
14 Boroda S.N. Banerjee Road, Channaka Phari, Kol
15 Cakes & Creams Goswami Para, 11 G.C.Road,Sreerampore *
16 Chandannagar Chandannagar Barabazar, Hooghly *
17 Dipali Photak Gora Station Road, Chandannagar *
18 Gift Palace 46,Dobson Road, Howrah *
19 Gupta Confectioners 3A,PoIlock Avenue,Kol-39
20 Indian Tea House 57,N.S.Road,Kol-l
21 Indrajit Chowdhury 37,Topsia 2nd Lane,Kol-39
22 Jaya Confectioners 398/l.G.T.Road,Bali,Howrah-711201 *
23 Jits De Cafe 139 D/2,Anada Palit Road,Kol-14
24 Kalpataru Datta Super Market, Akhan Bazar, Chuchurah *
25 Krishna 23/3/40/1 A,BI-B,New Alipore,Kol-53
26 La Pattesary 48C, Soth Tangra Road,Kol-46
27 Loveleen 15B,KalakarStreet,Kol-7
28 M.K&Co. 161,M.G.Road,Kol-7
29 Malakar 2/l,B.M.Baneerjee Road, Belghoria
30 Metro Milk Corner 21 N.S.Road,Howrah-l *
31 Malay Pal G.T.Road, Rishra,Near Falu Modak, Hooghly *
32 Mangal Confectioners 143,B.T.Road,Kol-35
33 Moniba T.N. Mukherjee Road, Dankuni, Hooghly *
34 Mother House 166,Rajdanga Golpark,Kol-107
35 Mummum P-20,Kanunga Park,Kol-84
36 Nandalal 104A,A.P.CRoad,Kol-9
37 Nishant 5B,Ashutosh Mukherjee Road, Kolkata
38 Picadally 9/A,Bondel Road,Kol-9
39 Prantik 7/l,Nimtala Ghat Street, Kol-6
40 Pranam Khudiram Chawk, Midnapore *
41 Pratima Agency 74,Adi Ganga Road, Kol-70
42 R.K.Chowdhury 32,P.K.Roy Chowdhury Lane, Howrah-3 *
43 A.N. Banerjee D.H. Road, Behala PS, Kolkata - 34
44 Rahaman's 174,A.J.C.Bose Road, Kol-14
SI. No. Name of The Shop Address
45 Rajlaxmi 300/C,Bangur Avenue
46 Relax Hotel 8/2,Kiran Sankar Roy Road, Kol-1
47 Riddhi 20,Adibartala,P.O-Nabagram, Konnagar *
48 Rupayan 22,Girish Avenue, Kol-3
49 Saha Brothers 14,Regent Place, Ranikuthi, Kolkata
50 Sami Omer 82/B,Shakespeare Sarani, Kol-17
51 Sanjay Savouries 22/l,Gariahat Road, Kol-29
52 Seema H-A-5,SaUlake,Sector -I, Kol
53 Sharmila 28/4.Gariahat Road,Kol-31
54 Shibani Mukherjee 49A ,Dr.Suresh Ch,Banerjee Road,Kol-10
55 Shaw Franchise 76/lC,Bidhan Sarani,Kol-6
56 Shyam Sunder 74/C,S.N.Banerjee Road,Kol-14
57 Singh Brothers 35A Syed Amir Ali Avenue,Kol-17
58 Sitala Mata Conf. G.T. Road, Uttarpara *
59 Snow White 120A,Lake Town,Block-B,Kol-89
106A,Kalpataru Bldg,Bengal Srishti Muhi Complex, City
60 Sonu Conf. Centre,Durgapur-16 *
61 Sreeguru Enterprise 156/lB,Harish Mukherjee Road,Kol-25
62 Sunanda 48,R.N.Tagore Road,Kol-76
63 Surita 131/6,Mahesh Baneerjee Road,Howrah-711104 *
64 Susmita's Beadon Street, Kol
65 Swastik City Point DC-14,salt Lake City,Sector-I,Kol-64
66 Sweet & Cold 80&81/l/2,Danesh Sekh Lane,Howrah-9 *
67 Sweety 6.Post Office Road
68 Swiss Delight 53A,Rafi Ahmed Kidwai Road, Kol-16
69 Tanusree 68/69/3,Panchanantala Road, Howrah-1 *
70 The Food Zone P-177A,C.I.T.Road,Kol-54(Kankurgachi-JeebanMed)
71 Tiwari Collection 31/A,Lenin Sarani, Kolkata
72 Waterloo 9/1,Waterloo Street, Kolkata
73 Sebayan Madhyamgram More *
74 Annapurna James Long Sarani, Manton, Behala, Kolkata
75 The Silver Oak 137,S.P.Mulherjee Road,Kol-26
76 Sathi Traders 96B,Rashbehari Avenue,Kol-26
77 Golden Business Centre 96C.R.Avenue,Kol-12

Note: These shops are located outside the city of Kolkata

 Annexure - X

Decor and Ambience of Kathleen shops

Owned showroom of Kathleen

Entrance of Kathleen's owned showroom

Shelf display of a Kathleen franchisee stocking products not
belonging to Kathleen

Fruit juice and soft drinks being stored in the

refrigerator for cakes at a Kathleen franchised
shop
 Annexure - XI
Advertisements of Kathleen

K^MaS2'le

••f;
yvith l&ithNMrn*^^ s p e c i a l roefffe o f colcfrs A
trctitm, Ap<trt ftr>m t h e uaut^ r-on^i, chooim
frrWTf <fcWctoU» Rfch p^Tr cokss, ChristnuB
f r u i t cak««, t>ur»ctc« CQjc«£. I
Chr'tftrfas
cream cokes, C/»ocoial« i i r u ^ p>*n,-tii<ts &
Tans & AAuch M i f c h Hriorcl
•JIM Whott mof ei Get a 1.5 ftr. Coca-
'P'^Jj Cola p«C bottle absolutely fr«e a$ong wfth
.jfi the purchase of every 4 fb A/mond feed

KJKTHLCCN
.^t ...-J '-'•'

Advertisement of Kathleen. Note the tie up with Coca Cola.

Advertisement of Kathleen and joint promotion with Coca Cola.

 '-^-CrM 1 ^ ^ JPPS yy^^l^vS

"^flir-JB siT=Tts* -aiwjrw 'SiTr*r-*i i f S c v - i i e.i-«<wifl S»SIT-»C-** -^I-VI f^f'Wtw •jfl'«nc^--«*^it-^

/s/o* / w ^ r ctfikc-j. 't'ermptutionf

- 1 ^.. r..-*.- >>cUt

•*> I f > ^ y c : / H O » , l A k o Oard.»ns (B«-«i.^C' K^lpavtiid Svv**»ts> •*• 1 :i I / I ,

l^'lurtp •* 1H(1. R.-»sh e*-h).iM .Nvv-nuo (r-i^.^r Triat-iftuUtr Mark)
* <*, W e » i RNOHt:- - * 3 S ^ . S y ^ r f A m t r A l l / K v c v n u e ( O p > | x > s i i e ^ / ^ I t h a i
Svk^«^«ft*> •*• l O t A , >%,.!' C l , K o o c J { O f > f » o s i t e K n m N^tal>an HUtAryf
•*• 5 7 / V . Vivoh.>nMr>ci<t « < . J r t ( M e a r C^irJsfi T ' a r k t ^ 4 « / 2 t . K . i l i o h o r a n
C'.lnosh K t i n t l . Sinl)>fc'<-'r)-T«r«> •*• y / I , W ^ l c ^ ' d o o SlrCM>t * • •4*.. Oo^>sor^
R t j . n l ( r > l f ^ . r i i > w r u l i /SO N-VdrkcrO • * 1 / 1 , S ^ t y o o Ftt»y K o a t l <B<rH«l4>
I r a r t i t5t-|at>t> •*• I ' - l ^ i . L J I t ^ d i ^ r t M ^ N ^ a i o Ro.«<J t f s i e a r B U I t t a n n a K a r
Kly S i n . ) * C F - i a i , S.-»lt l.^kc- CTity t€:>cf>n-,it«^ S w i m r t ^ r r i K ^ O M I »
* 1 •?<t>N.. I.«<kt- r.>\.\jn. BICH-k O »fc 3 * > 0 . (-•'tjst O f f i c e K f ^ A c l . r:J>.Jf<^ l:>orr>

Advertisement of Kathleen in Bengali

IT'S m
CHRISTMAS m
«»*^
TIME AGAIN!
The secisun of gooci chaer is rolUna in,
makitxg xpirits blithe. It's tiine forr
clelicimt-: KATJ-lt PGlsl vrvats.
^tiCUttjii':> <JrtitiLi;i.j^:p
for e^jer-yanc cUtmfi with ifui irrcsL^tibL:
menu of the s e a s o n ,
tXiw-l.-.i-ft^ti Ui<>»-^^>it^
w
^

I
• Rich Plum Cakes • Yule I-«gs
• Duiuiee O a l c e s • Fruit O o k e s
• Chacolatt: Santas • Stcjckings K)
• CZhocuUxteCcikes, Pastries
and treats galore.

&
Not fust cakes. Temptation!
12 Free S c h o o l Street. P h o n e :2 4 4 9 2 9 3 / 2 S - 4 8
» 1 , A . J . C . Bose R o a d (CrossinR of Lord Sinha
Road). Phone ; 24282f>0 • Stephen House,
4, B.ti.l.>. B j « P h o n e : 2 1 1 0 2 S .
^.5

* • K i ^ ^ / C V - i o e , L d k « c ; a r d e n 4 ( B f s i r l e K . » l t J a t i a Swtft-tb.) * l :* 1 / 1 ,
S o u t h e r n A v e n u e (h-lear C o l p a r k ) * 5 3 / S A , H a y r . T R o ^ U ( B j l I y B u n K * *
I'tiart) *^ 1 BO. RAsh B«ihari Avenue (t^oar Triannular Park)
* 4 1 , l u t t i t e C h a n d r a / v l a d h a v R o a d (Opp^^&ite O u i i t i a l i Hospital)
* r fc. W e s t K a n K < - * • 3 5 A , Sv*^<i A m i r A l l A v e n u e ( f > p p o s i r e W i l b a i
Svweei^) *• 1 0 4 A , A . P . C . I t o a d ( O p r ^ o & i l e R a m f v i o h a n L i b r a r y )
. *• S 7 A , V i v e k a n a n d a R o a d ( N e a r Ciirish Park) * 4 B / 2 I . , K a l i c h a r . i n
O h o s h R o a d , S i n l h e « * f T i o r e * • • > / ! , V * / a t e r U > o StrvMH - * 4 t . , r > 4 > b s o o
R o a d < N e a r H o w r a h A C NA.-»rket) * t / l . S a t y e n R o y R o a d CHehata
T r a m D e p o t ) * P - i y i , U l t a d a n w a K^ain R o a d (Mear B i d h a n n n K a r
K l y . S i n . ) * C : F - I 2 1 , S a l t LaV..- C c t y l r ) p r > o ^ t U • S w i m f ) i i n « I ' c x . t )
^r 1 2 0 A . L a k e T o w n . B I c K . k B •» ^ ' J i : i . P o s t f > f f n : i ' K o . i d . D u m l > u r n

Advertisement of Kathleen promoting the

Christmas range. Note, the addresses of the
franchisees are also given.
 Annexure - XII
Product and Price List of Kookie Jar

Product Price (INR) Product Price (INR)

Assorted Cookies: 10.00 Missipi Mood Pie 35.00
Chocolate Chip Cookies: 16.00 Mint Pastry 20.00
Tomato bread 40.00 Chocolate Biscuit cake slice 25.00
Chicken pizza 18.00 Nougats slice 18.00
Fudge brownie 25.00 Zuccotta 35.00
Apple Pie 20.00 Death by Chocolate 35.00
Chicken Sandwich 35.00 Chocolate Swiss roll 15.00
Chicken Burger 40.00 Lemon tart 16.00
Chicken Tandoori Sandwich 40.00 Macron tart 16.00
Sharwana Roll 45.00 Chocolate boat 20.00
Multi-grain bread 35.00 Black forest 175.00
Full wheat brown bread 22.00 Mixed fruit pudding 35.00
Plain sandwich loaf 22.00 Choc-eclairs 25.00
Chocolate invasion 350.00 Marble cake 200.00
Black frost slice 18.00 Orange sunshine cake 175.00
Pineapple slice 18.00 Truffle cake 200.00
Strawberry tart 55.00 Chocolate cake 150.00
Invasions cake slice 35.00 Mixed fruit Malakoff 350.00
 Annexure - XIII

Shop Decor and Ambience of Kookie Jar shops

Interior of Kookie Jar's own shop

Exterior of Kooicie Jar's own shop

Up: Frontage of Kookie Jar's own shop
Below: Kookie Jar's products being displayed in 'C3' Supermarket
 Annexure - XIV
Advertisements of Kookie Jar

Ho fBkeSf please
I You're oaving the same price. Why go for an
imitation) 6mm\ Kookie Jar confectionery is only
atlhe Rawdon Street comer shop and C3. FaKC cakes
will always be second best in
qiialily ingredients, trcshness
and hygiene standards. Go for
the Real One, for full value,
Y_OU_Ri
OOKIEJAR
for health safety.
Kookie Jar advertisement cautioning customers against fakes and announcing
availability at C3.

Only Kookie Jar can

• F.ver\''day Kookie Jar bakes huge qucjnlilies of
confeciionery to satis1\' Calcutta's insatiable demand for
good confectioner)'. Ranging from pastries and savouries
to desserts and cakes, Yet each time, each confectionery
tastes like its home-baked. Because
only Kookie Jar makes it with
personal care.
Shop open RamiolOpra.

KOOKIE JAR
Kookie Jar advertisement stating its products are made with
personal care and tastes like home baked.
 Teacher,
my teacher
M For all the hours of
patience: for all die yeans of
encouragement, no "tiiank
you** can ever be enough.
But it can be delicious!
K o o k i e Jar on R a w d o n
Street is the perfect place to
select die sweetest, most
delectable cunfcclionery for
Teachers' P a y . Shop open

^^P"^| ^ O U R S
^ ^ ^ ^ K O O K I E JAR

Advertisement of Kookie Jar promoting its range

for Teachers' Day

Edible
Doodles
• Watch kiik go giggle and
gobble. The most unusual gijft
aEid treat for Rakhi. A painl-and-
eal-mc box of Power Puff
kookies with eight edible paints
and a non-cdibic paint brush. Its
different, its delicious and it's a
fun way for younger sibluigs to
celebrate Raklii with each otlier.
Only ai Kookie Jar, Rawdon
Street
yo u Rs
KOOKIE JAR
Kookie Jar advertisement promoting its
special range for Raksha Bandhan.
 Annexurc-XV
Product and Price list of Bakers Square

Savories Price (INR) Savories Price (INR)

Chicken Patty 12.00 Hot Dog 15.00
Chicken Pizza 15.00 Vegetable Sandwich 15.00
Chicken Tikka Puff 12.00 Vegetable Turnover 14.00
Chicken Mayonnaise S/W 20.00 Corn Puff 6.00
Chicken Burger 30.00 Cheese Onion Patty 15.00
Chicken Drumstick 8.00 Spinach Ricofta Puff 20.00
Mutton Patty 14.00 Mexican Roll 20.00
Fish Roll 12.00

Pastries Price (INR) Pastries Price (INR)

Black Forest 30.00 Pyramid Chocolate 15.00
Boat
Swiss Roll 15.00 Lemon Tart 12.00
Chocolate Slice 20.00 Pineapple Slice 12.00
Truffle Cake 25.00 Birthday Cakes 250.00-
Rum Truffle 30.00 (Customized according 340.00
to the consumers
needs)

Cookies And Chocolates Price (INR) Cookies And Chocolates Price (INR)
Nut Corner 15.00 Chocolate Basket 75.00
Jam Ring 10.00 Mini Chocolate Box 50.00
Pyramid Chocolate Box 70.00

Breads Price (INR) Breads Price (INR)

Brown Bread 14.00 Cheese Sticks 10.00
Milk Bread (1 Pound) 14.00 Dinner Roll 15.00
Garlic Bread 13.00 Buns 15.00
 Annexure - XVI

Shop Decor & Ambience of Bakers Square shops

Lack of standardization in the interior decor of

Bakers Square franchisee

Bhujias being displayed in a

Bakers Square franchisee shop

Bhujias being displayed along with

breads in a Bakers Square franchised shop
Frontage of company owned outlet of Bakers Square

Frontage of Bakers Square cluttered by

promotion of other brands

Lack of uniformity in the signage of Bakers Square

Partition in the middle of the store signifies scaling
down of business by the franchisee.
 Annexure - XVII
Advertisements of Bakers Square

•> <vu e t! t c> f f e -r i n g s

t h i s -r a l< h i

^%. frm.- < >>#**! •**4«#lt

Do.-B--« « " » < * ( ^ V r r * C»»-«ru«>, T « l -J-aB I I S 2 S - J 3 O a i t M l i o T R.t>a<S ( C o / r*arfc.>.

T e l 2 « . 6 A < i ^ & 4 - I b<^ A ^ H r t u u a R c u H </WtarKtev^(v 0<>r<ic-rK>. T<»I Z-^-HO I -^^-^

9Ba02S08 ^r?; "la'^-i^VciifSK; ^[Sizs'c:t y . T - 3a&7

Bakers Square advertisement promoting its

special range for Rakhi. Note the tie up with Coca Cola

^^
B a k e r s Scp.iare ( ( M i r i s t m a s-)\ 2

Sinfvilly r i r h 1 > u n d e e c a k e s , p l u i n piiilcling,

Irtiil cak<_. S a n i a c a k e . C t i r i s t m a s l i c e c a k e .
g i n s e r b r t a i I h o u s e s , si'xjciai ctx^kics, c h o c o k j l f s
a m i a ct>iii(,ii>iiii.-niary 2 IlLit.- PUT txnilt: i>f C o k e
o n e v e r y purchase- i:>f m o r v t h a n Rs 5<)0. IJc-i»rt;en
O e c e m b e r 2 1 a m i J a n u a r y 5, C h r i s i m a s will b e
t l o u b l e the"fun ai B a k e r s Stjviarc

J^" ^J\,K.1E:W<S S Q t J A F O E

: 3 3 D u r w > u r C U M o n y ( M A W Ailr>oc-«>.TM 2 ' i S 7 2 9 6 7 - - 4 9 / I & D a r s a

R c > » < 1 C**M«-*' C - l r ' ^ > « > X«»4 ^ ^ R l V * * 9 ^ •>•* - rW>*-«A*ui«- R n a r f (^-irt* r ^ r ^ > T«-l : » . « - * m « » ? 1 /
^ - ^ A O O ^ I ^ - 2 0 / I O o b s o n R o a d < O p p - M o w r ^ k f i A-CT M a r k e t ) , T e l 2 & 6 & 6 ' f & 4
- 2 S I / D r*ijrrict O T I ^ R o . i r t rCTSpfj Kii>«^ » O"*^*^"-* B o a i i t y l » a » * . « i . ), T«-l * ? S , ^ 0 0 - t 0 2 S 7 ,

Bakers Square advertisement promoting its special range for

Christmas. Note the tie up with Coca Cola
 Annexure - XVIII
Product and Price List of Upper Crust

Cakes, Pastries & Breads

Items Price (INR) Items Price (INR)
Apple Tart 14.00 Cho.Flake 12.00
Cho.spl.Tart 15.00 Cho. Pyramid 18.00
Horse Shoe 15.00 Cho. S/Roll 15.00
Jam Ring 12.00 Cho. Square 15.00
Lemon Tart 14.00 Truffle Traingle 18.00
Muffin 10.00 Walnut 14.00
Macroom 15.00 Cho. Checker 12.00
Trufle Boat 18.00 Buttter Forest 12.00
Browni 16.00 Truffle Roll 18.00
Fr. S/B Pastry 30.00 Butter Scotch Pastry 12.00
Cho. Cake Slice 20.00 Backed Veg. S/W 14.00
Cho. Fudge .Slice 20.00 Com Vol-A-Vent 14.00
S/B Cake Slice 15.00 Paneer Parasonic 14.00
Butter Scotch Slice 15.00 Paneer Vol-A-Vent 15.00
Less Cho Cake 1 100.00 Super Serprise 12.00
Asstt. Cake lb 90.00 Veg. Stuffed Bun 12.00
Choco Cake 1 lb 135.00 Veg . Pattice 12.00
Choco Cake 2 lb 270.00 Chicken Munchurian 15.00
Trufle I lb 170.00 Chicken Parcel 16.00
Butter Scotch 1 lb 145.00 Chicken Pattice 15.00
Fruit Cake 1 lb 80.00 Chicken Tikka Patty 16.00
Plain Cake 65.00 Chicken Sk. Patty 16.00
U.C.Cake 1 lb 260.00 1 lb Brown Bread 15.00
B/F Gatauxe 1 lb 170.00 1 lb Milk Bread Slice 15.00
P/A Gatauxe 1 lb 170.00 2 lbs Milk Bread 28.00
Fr. S/B Mango 1 lb 300.00 2 lbs Brown Bread 30.00
Rum Truffle Cake 1 lb 300.00 French Loaf 15.00
B/F Cake 1 lb 140.00 Dinner Roll 4.00
P/A Cake 1 lb 140.00 Garlic Chutney 25.00
B/F Pastry (L) 24.00 Plain Croissanis 10.00
Black Forest Pastry (small) 16.00 Bread Stick 15.00
Cho. Mouse 25.00 Cheese Straw 18.00
P/A Pastry 16.00 Masala Beeds 16.00
U.C. Spl. Slice 25.00 Zup Zups 10.00
Rum Truffle Slice 30.00 Brioch 12.00
Danish 12.00
Pizzas

Items Price (INR)

Chiz 60.00
Capcicum & Onions 65.00
Paneer ikka 70.00
Babycorn 70.00
Upper Crust Special 80.00
(Xtra Topping) 15.00
Chicken 75.00
Ham 75.00
Chicken Tikka 75.00
Upper Crust Special 85.00
(Xtra topping) 15.00

Hur<^crs

Items Price (INR)

Veggie 40.00
Veggie with Chiz 45.00
Chicken 50.00
Chicken with Chiz 55.00
 Annexure - XIX

Shop Decor and Ambience of Upper Crust shops

T ^ J ^ ^ ^ B f c ^? ^

; ^

ittmoi^^''
«
•~
~^-^S^^H
1^
^ ^ ^ ^ ^ i ^

Frontage of Upper Crust shop

Frontage of Upper Crust shop

 Annexure - XX
Product and Price List of Sugar & Spice

Savory items
Item Name Price (INIi) Item Name Price (INR)
Paneer Rezala 8.00 Chana Batura 5.00
Paneer Puff 6.00 Chicken Samosa 6.00
Egg patty 6.00 Chicken Boat Sandwitch 12.00
Tangy Veg 3.00 Chicken Burger 10.00
Veg Pizza 7.00 Fish Cake 4.00
Mini Burger 7.00 Fish Roll 7.00
Veg Patty 7.00 Mutton Salami Kabab 10.00
Singar 2.00 Mirch Masala Chicken 12.00
Veg Devil 4.00 Butter Masala Chicken 15.00
Butter Masala Paneer 12 Chicken Pizza 10.00
ChickenSandwich 6.00 Diamond Chicken 7.00
Chicken Croquette 9.00 Chicken Tikka Croissant 12.00
Chicken Pakora 5.00 Chicken Patty 9.00
Chicken Gold Bar 11.00 Chicken Roll 12.00
Chicken Cocktail 5.00 Chicken Italian 11.00

Cakes and Pastries

Item Name Price (INR) Item Name Price (INR)

Hawai 5.00 Chocolate cake (lib) 200.00
Orange Mello 6.00 Chocolate truffle 100.00
(500gm)
Crunchy Butter Scotch 8.00 Sylvia (500gm) 60.00
Cube 3.00 Feather Touch 10.00
Cuty 3.00 NutSlice 9.00
Choconut 5.00 Cream Roll 10.00
Walnut Slice 8.00 Millenium Chocolate 15.00
Choco Funtagia 10.00 Fengu 6.00
Choco Ball 7.00 Almond Chocolate 12.00
Lemon Tart 8.00 Cindrella 6.00
Sampan 5.00 Chocolate Ecstasy 7.00
Classic 10.00 White Zone 7.00
Black Current 6.00 Mango Crown 6.00
Chocolate Tart 10.00 Laddu 2.00
Tea Time 8.00 China Barfi 5.00
Pineapple(eggless) 10.00 Kaju Barfi 5.00
Floriana 8.00 Gulab Khas 5.00
Casata 50.00 Motichoor 4.00
 Annexure - XXI

Shop Decor and Ambience of Sugar & Spice

Lays and Coke products displayed as part of co-branding

Frontage of a Sugar & Spice shop, signage

displaying the name of dealer
 Annexure - XXII

Advertisements of Sugar & Spice

-v:> Christmas^^^S^^<P^^^Z~^^
-!^^>'Afc

T h e n a m e Ihat soncla sensation lo y o u r t a s t e

Buds for our confectionery delights, D u n d e e
;S, R i c h p l u m . Fruit cakes, Christmas
c a k e s , C h r i s t m a s chocolate, Santas, Bells &
r>..,-'M...•-.- r-...-*.... r-^.;-,- •-•, tiraco

If , '..- ..,•. MUJI, l i u t i e y , NoLjvj.-ii/\

Walnut & Mint Fabulous range of full chocolate
& A s s o r t e d class Gateaus & Pastry.
Fast f o o d y u m m / e s t TandoorJ. Kababs. Fried &
B a k e d chicken & Fish,patties. Roll, chicken
shell, Burger, Hot Dog & veg. variety, m a d e
wfth extra care & the best place in the city to be
at with your near & dear ones.

W e are nearest competitor for those who think

their competitor is 5000 miles away.
We are everywhere. You can expect us to be for your
service at:-
* 1/2 H a r i s h M u k h e r j e e R d . , Cal-20. P h : 2 4 8 2 0 4 5
* 5 5 A Free S c h o o l Street, Cal-17 ( o p p . D u n f o p off)
* 154A, S a r a t B o s e R d . , Cal-27 (near M o n o h a r p u k u r
crossing)
* 1 0 2 , J o d h p u r Park, C a l - 6 8 ( o p p . J o d h p u r Park Bazar)
9 A , B i d h a n S a r a n i Cal-6 ( o p p Bina C i n e m a P h : 2 4 1 3 7 1 8 )
* 17/4/5 P'ltamhar Ghata)< L a n e , Ca\-27.
(Crossing of Aiipore & Chetia Main R d . crossing)
v. rparking for food lovers wherever iheywau! to he.
Advertisement of Sugar & Spice during Christmas. Note the names of the franchisees are
also included.
 Annexure - XXIII

Product and Price list of Monginis

Savouries Pastries
Items Price (INR) Items Price (INR)
Panir kachauri 6.00 Rich plum cake (450 gm) 65.00
Fish kachauri 10.00 Plain cake (300 gm) 40.00
Bread (180 gm) 5.00 Pr. Eggfree frt. Cake 150.00
Bread stick 5.00 Petit (vanilla) 3.00
Mistisukh 5.00 Petit (choco) 4.00
Toast 5.00 Milk cake 6.00
Paobhaji 10.00 Choco muffin 5.00
Veg. Patty 7.00 Walnut brownie 8.00
Mutton patty 10.00 Crown cake 5.00
Ch. Patty 10.00 Butter scotch 6.00
Egg patty 7.00 Strawberry 6.00
Peas patty NA Orange crunch 8.00
lOO.OOch.titbit 5.00 Choco chip 8.00
Veg pizza 12.00 Choco crunch 12.00
Ch. Pizza 12.00 Choco delight 8.00
Shammi kabab 10.00 Choco dollop 10.00
Hotdog roll 12.00 Madira bar 45.00
Grill ch. Roll NA Truffle 10.00
Ch. Salad roll NA Jam cake 5.00
Ch.butter masala roll 20.00 Date walnut bar 8.00
Ch. Paneer roll 14.00 Eggless pas. Crm NA

Ch. Burger w/cheese 25.00 Eggless pas. Trf 15.00

Ch drum stick NA Pinacolada pastry 14.00
Cream roll 10.00 Jamborre 8.00
Ch. Spring roll 12.00 Eggless cashew cup NA
Veg. Manchurian 5.00 Almond cone 12.00
Ch. Sandwich 15.00 Toffe pas 10.00
Ch. Internet 12.00 Rose pas 12.00
Ch. Croissant 12.00 Choco marquis 50.00
Cheese straw (50 gm) 20.00 Rich frt (425 gm) 35.00
Doughnut 5.00 Festive frt (225 gm) 100.00
Cheese garlic bread 10.00 Shrewsburry cookies 20.00
Misti ruti 4.00 Switz chocolates 45.00
Misti ruti (big) 20.00 Toffe pastry 5.00
Fish titbit 6.00
Ch. Chop 8.00
Fish chop 6.00
Ch. Wrap 10.00
 Gateaux
Price List
Gateaux (Celebration Cakes) F ixed shape & rate (C;itegor}' 1) Special Orders must be placed
within 4 \\M
SI. Items Price (INR) SI. Items Price (INR)
1. P.R.S 85.00 19. Pineapple F.Cream H..L. 300.00
2. Or.Cr.R.S 100.00 20. Black Forest R.L. 300.00
J. Cho.Cr.H.S 120.00 21. Black Forest H.L. 300.00
4. Pineapple F.Cream R.S. 150.00 22. Pure Chocolate R.L. 300.00
5. Pineapple F.Cream H.S. 150.00 23. Pure Chocolate H.L. 300.00
6. Black Forest R.S. 150.00 24. Eggless R.L. 300.00
7. Black Forest H.S. 150.00 25. Eggless H.L. 300.00
8. Pure Chocolate R.S. 150.00 26. Ducklings (Truffle only) 120.00
9. Pure Chocolate H.S. 150.00 27. Floriana 120.00
10. Eggless R.S. 150.00 28. Festive Junior 50.00
U. Eggless H.S. 150.00 29. Reel. Cream (1 Kg.) 165.00
12. B. Scotch R.S. 100.00 30. Rect Truffle (1 Kg.) 190.00
13. B. Scotch R.L. 190.00 31. Horse Shoe (Truffle only) 100.00
14. Choco Nest (S) 120.00 32. Or.Cr.R.L 190.00
15. Choco Nest (L) 240.00 33. Pineapple F.Cream R.L. 300.00
16. P.R.L 165.00 34. Junior Heart 60.00
17. Rose Garden 200.00 35. Choco Mania 125.00
18. Cappuccino 100.00 36.

Gateaux (Celebration Cakes) Category 2 (Only Against Spl. Orders) 1 Kg <&

above (Per Kg. Rate) 48 Hrs. Adv
SI. Items Price (INR)
1 Plain Celebration Cake IKg 120.00
2 Fruit Celebration Cake IKg 150.00
3 Horse Shoe Cr. & Tr. 1 Kg 200.00
4 Ducklings Cr & Tr 1 Kg 240.00
5 Floriana Cream 1 Kg 200.00
6 Flower Basket Cr. & Tr. IKg 200.00
7 NestCr. &Tr. IKg 240.00
8 Lion King Cr. & Tr. IKg 225.00
 Gateaux (Celebration Cakes) Category' 3 (Fixed Weight) 48 Hrs. Adv
SI. Items Price (INR)
1* Super Rider 1.2 Kgs. Cream 264.00
2* Super Rider 1.2 Kgs. Truffle 264.00
3* Racing Track 1.2 Kgs. Cream 264.00
4* Racing Track 1.2 Kgs. Truffle 264.00
5 Merry—Go—Round 1.2 Kgs. 240.00
6 Victoria Regina lKg(S.berry) 175.00
y** Funny Match (Cr & Tr) IKg 6A- Side 200.00
0**
Plum Village (Cr. & Tr) IKg 200.00
g** Pista Celebration Cake IKg 175.00
4. INR 220.00 ncr ke for both Cream & Truffle fo r orders for 1.5 kjis. &
above.( 1,2,3,4)
** New Item.
m For Cake.: 2 *& 3 Eggless Variety at INR 300.00 Per Kg.

Category 4 (24 Hours advance Intimation of Order ## Price c harged (INR)

Item Cream Truffle P/Choco P/F B/Forest Eggless Min.
V.S.O.P B.Scotch Cream Weight
Categ
Kg.
1 Rectangle 165.00 190.00 300.00 300.00 300.00 300.00 1.5 Kgs.
2# Round 165.00 190.00 300.00 300.00 300.00 300.00 1.5 Kgs.
3## Heart 165.00 190.00 300.00 300.00 300.00 300.00 1.5 Kgs.
4 Alphabet 200.00 250.00 300.00 300.00 300.00 300.00 IKg.
5 Numerical 200.00 250.00 300.00 300.00 300.00 300.00 IKg.

# All rates are rate per Kg.

## For weights of 1.5 Kgs. & above.
 Category 5 (36 Hours advance Intimation of Order) ## Price charged (INR)
Item Cream Truffle Eggless Wt. Catcg.
V.S.O.P B.Scotch (Approx)
1 New Joker 275.00 300.00 300.00 1.2 Kgs.
2 Joker (Snowman Mould) 275.00 300.00 300.00 1.2 Kgs.
3 Joker (Ginger Bread Man 275.00 300.00 300.00 1.2 Kgs.
Mould)
4 Santa Claus 275.00 300.00 300.00 1.2 Kgs.
5 Snowman 275.00 300.00 300.00 1.2 Kgs.
6 Tree 275.00 300.00 300.00 1.2 Kgs.
7 Railway 275.00 300.00 N.A 1.2 Kgs.
Engine(slanding)* *
8 Train (Flat) 275.00 300.00 300.00 1.2 Kgs.
9 Racing Car 275.00 300.00 300.00 1.2 Kgs.
10 Swirl 275.00 300.00 300.00 1.2 Kgs.
11 Fan 275.00 300.00 300.00 1.2 Kgs.
12 Doll* 500.00 500.00 N.A 2 Kgs.

# Fixed weight & Price ~ Not Avaihiblc in other weights..

# Not Available in Bhick Forest, Pineapple Fresh cream or Pure Chocolate.
** Not Available during the month of April, May, June July, August, September
* Price charged

SI. No. Item Cream Truffle P/Choco P/F B/Forest Eggless

V.S.O.P B. Scotch Cream
1 # Football 200.00 200.00 N.A N.A N.A 300.00
2# Bugs Bunny 200.00 250.00 300.00 N.A N.A 300.00
3# Mickey Mouse 200.00 250.00 N.A N.A N.A 300.00
4# Log Cake 200.00 250.00 300.00 N.A N.A N.A
5 Star 200.00 N.A N.A 300.00 N.A 300.00
6 Oval 200.00 250.00 300.00 300.00 300.00 300.00
7 Santa Claus 200.00 250.00 N.A N.A N.A 300.00
8## Anchor 200.00 250.00 300.00 N.A 300.00 300.00
9 ## Bunny Rabbit 200.00 250.00 N.A N.A 300.00 300.00
10 ## Diya 200.00 250.00 N.A N.A 300.00 300.00
11 ## Daisy Flower 200.00 250.00 N.A N.A 300.00 300.00
12 ## Special Heart 200.00 250.00 300.00 300.00 300.00 300.00
13 Double Fleart 200.00 250.00 300.00 300.00 300.00 300.00
14 Football Ground 200.00 250.00 300.00 300.00 300.00 300.00
15 Summer Camp* 250.00 250.00 N.A N.A N.A 300.00

# Standard Weight— 1 Kg. Minimum.

# All rates are rate per Kg.

# OVAL also available in Lemon Flavour @ INR 200/0 per Kg.

M Standard Weight for these items ~ 1.5 Kgs. Minimum.

i- Price charged
 Catef^on 7 (36 Hours advance Intimation of Order) M I'rice charged (INR)
Item Cream Truffle Eggless Minimum
V.S.O.P B. Scotch Wt. Categ. Kg.
1 Bat (& Ball *** 250.00 275.00 300.00 IKgs.
2 Piano *** 250.00 275.00 300.00 IKgs.
3 Humpty Dumpty 250.00 275.00 300.00 IKgs.
4 Get Well Soon 250.00 275.00 300.00 1.5 Kgs.
5 New Born Baby 250.00 275.00 300.00 1.5 Kgs.
6 Story Book *** 250.00 275.00 300.00 1.5 Kgs.
7 Aeroplane *** 250.00 275.00 300.00 1.5 Kgs.
8 Car 250.00 275.00 300.00 1.5 Kgs.
9 Guitar 250.00 275.00 300.00 1.5 Kgs.
10 Ship *** 250.00 275.00 300.00 1.5 Kgs.
11 Tank *** 250.00 275.00 300.00 1.5 Kgs.
12 Airport 250.00 275.00 300.00 1.5 Kgs.
13 Christening Cake 250.00 275.00 300.00 1.5 Kgs.
14 Donald Duck 250.00 275.00 300.00 1.5 Kgs.
15 Grand Prix 250.00 275.00 300.00 1.5 Kgs.
16 Telephone 250.00 275.00 300.00 1.5 Kgs.
17 Cricket Field 250.00 275.00 300.00 1.5 Kgs.
18 Swimming Pool 250.00 275.00 300.00 1.5 Kgs.
19 Jungle Cake 250.00 275.00 300.00 1.5 Kgs.
20 Pussy Cat 250.00 275.00 300.00 1.5 Kgs.
21 My Fair Lady 250.00 275.00 300.00 1.5 Kgs.
22 Tunnel Train 250.00 275.00 300.00 1.5 Kgs.
23 Farm House 250.00 275.00 300.00 1.5 Kgs.
24 Going To School 250.00 275.00 300.00 1.5 Kgs.
25 Chariot 250.00 275.00 300.00 1.5 Kgs.
26 Jack & Jill * 250.00 250.00 300.00 2 Kgs.
Not Available in Black Forest & Pineapple Fresh cream.
All rates are per Kg. ** Marzipan Coated
New item.
 Annexure - XXIV

Product Price List of Monginis Packed Cakes

Product Price (INR) Weight (gms) Best before (the date

of mfg.)
Kup Keyk 3.00 35 45 days
Twinz 5.00 50 45 days
Jig-Jag 5.00 55 60 days
Fruit Kup 5.00 65 60 days
Dream Cake 6.00 40 60 days
Tango 10.00 100 60 days
Fun Cake 20.00 200 60 days
Frootz 24.00 200 60 days
Party Cake 35.00 300 60 days
Double Kup 5.00 70 45 days
Sambo 10.00 100 60 days
 Annexure - XXV

Location and Categorization of Monginis shops (in Kolkata) based on sales

SI. Place Category SI. Place Category

No. No.
1. Dhakuria A+ 41. Shakuntala Park B
2. Gariahat A 42. Jadavpur A-
3. D. Park A+ 43. Tollygunge Phari A
4. Hatibagan A- 44. Sukanta Setu B
5. Salt Lake A+ 45. Howrah A.C. Market B
6. B. Bridge A+ 46. Shibpur, Howrah C-
7. New Alipore C 47. Purabi, Sealdah B+
8. Hazra B 48. Barasat C-
9. Phulbagan A+ 49. Sinthee A+
10. Maniktala C 50. Mominpur B
11. Vivekananda Road A- 51. Thakurpukur Bazar B
12. Sail Lake Stadium B+ 52. Mudiali B+
13. High Court B+ 53. Barrackpore C-
14. Anwar Shah Road A+ 54. Birati B
15. Kakurgachi A+ 55. Bhawanipore B+
16. Lake Town B+ 56. Khidderpore A+
17. Ganguli Bagan C+ 57. Chetala, Kolkata B+
18. Shakher Bazar A 58. Bora! C-
19. Baguihati A 59. Jameslong Sarani B
20. Bentick Street C 60. Dum Dum Cantonment B
21. CIT Road A- 61. C.R. Avenue C-
22. Bangur Avenue B 62. P.R.P.S. A-
23. Benz (Park Circus) B 63. Madhyamgram B
24. Howrah Maidan B+ 64. Chandannagar B
25. Garia A 65. Serampore A
26. Tala Park C+ 66. Sukiya Street B
27. Nager Bazar B+ 67. Dum Dum Junction C
28. Bansdroni B+ 68. Shyambazar B+
29. Dunlop Bridge B+ 69. Central Park C
30. Russel Street B+ 70. Belghoria C
31. Lee Road C+ 71. Kudghat B
32. Ultadanga A+ 72. Behala Tram Depot A
33. Santoshpur C 73. Golpark A
34. Ballygunj Phari A- 74. S.N. Banerjee Road B
35. Bijoygarh B 75. Baruipur C-
36. Kalindi B 76. Konnagar C-
37. Lenin Sarani C- 77. Kaikhali C-
38. Behala Thana B+ 78. Kalyani B
39. Metiabruz A 79. Sovabazar C
40. Ganesh Talkies B
A+ = Sales above 10,000 B+ = 5500-6500 C+ = 3000-3500
A = 8000- 10,000 B = 4500-5500 C = 3000
A- = 7000 - 9000 B- = 3500-4500 c- = Below 3000
 Annexure - XXVI

Shop Decor and Ambience of Monginis shops

Neon sign of Monginis from a distance

Interior of a Monginis shop

 Annexurc - XXVII

P - 36 & 4 1 , Kabba Industrial Estate, Eastern Metropolitan Bypass, Calcutta - /OO 107
Bakery 033-442 1032 / 2658 / 0739/0740 Fax 033-443—0161/01

APPLICATION FOR "MONGINIS C A K E SHOP'

lo
Manager - Franchise
Switz Foods Pvi Ltd
P-36 & 41 Kasba Industrial Estate
Calcuna - 700 107

Date

Name of llie applicant

Kesidential address of the applicant

Contact number of the applicajit :_

I phone-'celliilar''pager)

\ddress &. Location of the proposed •_

Shop

(.lYoof of Possession should be cnclosc<.l}

Present occupation

^rea of the shop (carpet area) Length' Width: Sq.ft._

Height.

ENCLOSED
> Road map of ilie locality
'- 1 a-,oLii of the proposed shop SIGNATURE -
( Applicant)
WHY MONGINIS ?

No 1 cham of bakery shop in Calcutta & it's Subiirts, Siligun, Munibai. Pune, ilydarabad , Nasik & Cairo
^ Complete guidance from the organisation Fnjov the benefit offi-equent promotional schemes undertakai by the
organisation.
•^ Association Mth the goodvvill and brand linage acquired over a quantT of a ct-ntury
•^ Free delivery, 100% return of unsold materials. Free supply of packing materials & stationery goods.

ALL WE NEED
'• Shop at a prime location
" Shop with a carpet area of200Sqn approx V. iih a frontage of I Oft min
" Investment of Rs 5.00,000/- Lacs ( Securit\ Deposit Rs 2 Lacs, interest payable a- lO^-o p a & Rs 3 Ijcs for estimated
decoration cosu)
^ ( ommission (3) I-4 "/oiapprox) average on goods sold
 Annexure - XXVIII
SFPL - SHOP EVALUATION CHECK LIST

SHOP N A M E : • " Sovabazar OPENING DATE 15/04/2004

MONTH ; June.- 2002

SCORE (Max 100)

AVG DAILY SALE ( Previous Month ) June - 2002

( Corresponding Month Last Year) .June.. - 2001

1 AMBIENCE ; 30 Excellent: Good Average.

( Temp. 1^ C to 24° C Lighting. Cleanliness.Signboard)
2 PRODUCTS DISPLAY : 10 Excellent. Average.
( All Items specially Gateaux )
3 PROFILE .BEHAVIOUR.KNOWLEDGE ' 10 Excellent: \ {Good : Average.
( Personality Gen. Appearance Dress. Cleanliness, Politeness. Attention )
4 CUSTOMER HANDLING ; 10 Excellent: | \Good. Average
( Complain. Spl.Orders )
5 AVAILABILITY OF : 10 Excellent: \ \Good: Average .
{ Packed Items. Cold Drink. Ice Crem. Mineral Water)
6 OVERALL ATTITUDE OF THE SHOP . 10 Excellent: \ \Good . Average

Excellen1-8-10.good 5-7,avg- 0-4

POINTS ON SALE G R O W T H : 10 5
Percentage = #DIV/o: %
POINTS ON GOODS RETURN :
Percentage = 3.63 j %
10 5 I

PRODUCT
MIX (%) (a) SAVOURIES "^"2^
(b) DRY ITEMS 1.41
(c) PASTRY 17:25
(d) GATEAUX 20 14

TURNOVER OF SALES PERSON : Same : Change

NEIGHBOURHOOD COMPETITIORS (If any within 200 mtr )(a)

Signature Signature
— Shop Supervisor - - Shop Keeper / Assistant
Date Date
 Annexure - XXIX
Advertisements and publicity of Monginis

Hoarding of Monginis Kup Keyk

Hoarding promoting Monginis Christmas

Calces

Hoarding of Mongmis Kup Keyk

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Write-up on Monginis in Anandbazar Patrika giving it publicity