SYNOPSIS

OF
SUMMER TRAINING REPORT

Topic:- “Customers satisfaction level

Regarding banking services”

Submitted to:- submitted by:-

Ms. Swati Saini Amanjot Singh
Assistant professor B.com (p)-5th sem
Roll no. 1715572
Introduction:-
The report contains the organizational study done at HDFC Bank. The report title is “CUSTOMER
SATISFACTION REGARDING HDFC BANKING SERVICES”.

The report gives an overview of the banking Sector and company profile. And awareness of
customers about different types of products and services offered by HDFC Bank.

This study was conducted to find out the customer satisfaction regarding HDFC bank.

The methodology adopted for the study was through a structured questionnaire, which is
targeted to the different persons in Morinda.for this purpose sample size of 100 was taken. The
data collected from the different persons was analyzed thoroughly and presented in the form
of charts and tables.

HDFC must advertise regularly and create brand value for its products and services. Most of its
competitors like ICICI, Axis, kotak Mahindra and nationalized banks use television
advertisements to promote their products. The Indian consumer has a false perception about
private banks – they feel that it would not safe.

Safety and returns are the two main reasons people invest in banks. On the whole HDFC bank is
a good place to work at. Every new recruit is provided with extensive training on the products
of HDFC. This training enables an advisor/sales manager to market the policies better. The
company should try to create awareness about itself in India. . With an improvement in the
sales techniques used, a fair bit of advertising and modifications to the existing product
portfolio, HDFC would be all set to capture the banking market in India as it has around the
globe.
 OBJECTIVES OF THE STUDY

• To know the customer satisfaction level and their perception regarding HDFC
Bank.

• To know the customer awareness regarding the HDFC Bank’s products.

• To know the level of interest of customer regarding the different schemes of

HDFC bank.

• To know the preference of customer regarding the extra services provided by

the HDFC Bank.

• To know the problems of customer regarding bank and services provided by

the bank.
 Data Collection

The objectives of the project are such that both primary and secondary data is required to
achieve them. So both primary and secondary data was used for the project. The mode of
collecting primary data is questionnaire mode and sources of secondary data are various
magazines, books, newspapers, & websites etc.

1. Primary Data: The primary data was collected to measure the customer
satisfactionand their perception regarding HDFC Bank. The primary data was collected by
means of questionnaire and analysis was done on the basis of response received from the
customers. The questionnaire has been designed in such a manner that the consumer’s
satisfaction level can be measured and consumer can enter his responses easily.

2. Secondary Data: The purpose of collecting secondary data was to achieve

theobjective of studying the recent trends and developments taking place in banking.

Sample size–

The survey was conducted at Naya Nangal with branch of HDFC Bank with 100 customers as
respondent.

Sampling Unit –

Naya Nangal has been selected as a sampling unit.

Sampling Technique –

Convenient sampling is used as a sampling technique for the research.

Types of research design used –

Exploratory research design is used in the research.

Analysis and Interpretation

After the data collection, it was compiled, classified and tabulated manually and with help
of computer. Then the task of drawing inferences was accomplished with the help of
percentage and graphic method.

SUGGESTIONS AND RECOMMENDATIONS

► More stress should give on the advertisement and promotional activities so that more
and more customers aware about the bank and their services.

► The bank should make some efforts to improve relationship with customer so that the
aim of customer satisfaction can be achieved easily.

► The bank should enhance their services according to the needs of the customer so that
customers will get services according to their need.

► The bank should make its procedures less time consuming so that customers can avail
banking services in less time.

► The bank should make effort to aware the customers about their all the extra services
so that customers can use them in daily life.
 CONCLUSION

At the end I would like to conclude that The Indian banking market is growing at an
astonishing rate, with Assets expected to reach US$1 trillion by 2018. HDFC bank had a
network of 4,387 branches And 12,635 automated teller machines in 2,691 cities in India..
The majority of customers are satisfied. But the bank should target on the rest of the
customers who are not satisfied. The customers are aware about the bank’s services but the
Bank should try to create more awareness among people. HDFC Bank should lay more stress
on advertisements, both in print as well as in other media for this purpose. Number of
formalities should reduce, as customer feels irritated with lots of formalities and it will save
the time of customer and Bank also.