General guidelines

Flipkart doesn't allow you to sell tobacco contained products

Flipkart doesn't allow you to list customizable products and assorted products

Catalog template guidelines

Step 1: Understand the template
Understanding column heads

Flipkart Serial Number: Every product listed on Flipkart.com has a Flipkart Serial Number (FSN). If you list a product that is
assigned the existing FSN. In case the product is listed for the first time on the website, a new FSN will be generated for it.

QC Status: All listings are verified by Flipkart for correctness of data. Following quality check (QC), your listings will be mar

QC Failed Reason (if any): The reason why a listing has been 'Failed' will be added by Flipkart in this column.

Flipkart Product Link: When listing products that are already being sold on Flipkart.com, you are required to add their Flip
mentioning Seller SKU IDs in the specific column.
Flipkart product links of 'Passed' listings are also added here for your reference

Understanding rows

1st Row: You will find the attribute name here.

2nd Row: This row indicates 3 types of information:

1. The type of data you have to enter. For instance, it may show 'URL', which means you can only add a web link in the giv
2. A hyperlink for the possible values of the attribute concerned.
3. Attribute usage on the product page. For instance, it will tell you whether the data you enter will be used as an identify

More examples of the type of data for 2nd Row

* Text: alphanumeric value allowed
* Number: whole number only
* Decimal: decimal value allowed
* Yes/No: Only 'Yes' or 'No' allowed
* Multivalue: Multivalue needs to be separated by double colons (::) for the system to differentiate among entered values
system will show your product under both 'Red' and 'Black' filters on the website.

3rd Row: This row contains examples to help you fill out the catalogue.

4th Row: This section explains/defines the attributes.

5th Row onwards: You are required to start entering product data from here.
Understanding Colour Codes

Grey cells: Grey cells will be filled by Flipkart. These will contain specific feedback on the product data of your listings. For
reason why a listing has been marked 'Failed'. The reason is provided for you to correct the data entry before re-uploading
You will, however, be allowed to enter data for 'Passed' listings in grey columns E & F.

Blue cells: Blue cells have to be mandatorily filled by you or else your listing will be marked as 'Failed'.

Green cells: Green cells indicate good-to-have attributes which are not binding on you to fill. However, the data you enter

Orange cells: Orange cells contain examples to help you fill out the catalogue.

Purple cell: The purple cell is for Flipkart product links.

Attribute Usage
The data you provide in the catalogue file is used to uniquely identify your product and create its product page on Flipkart
is used are as follows:

Title and subtitle: The data you enter is also used to frame the title and subtitle of a product so that the buyer can easily i
on the top of a product page, whereas the subtitle is seen within brackets.

Refiners: Refiners such as Graphics Memory Type, Hard Disk Capacity, and Touchscreen simplify search and provide better
help a customer narrow down on a product.
Step 2: Image Guidelines

Click the link to learn about image guidelines: https://seller.flipkart.com/LearningCenter/sub-category/566

Step 4: Fill Out the Catalogue File

* Provide as much data as possible to enhance buyer experience

* Enter values according to prescribed norms only. There are validation checks for number/decimal/character limits of the
* Save the catalogue file frequently to prevent data loss due to system errors, etc. Do not rename the file.

Step 5: Upload the Catalogue File

Once you have filled out all necessary fields, upload the catalogue file by logging in to your seller account.

Reach out to Seller Support

For any queries/feedback, please email our Seller Support at ss@flipkart.com.

Happy Listing!
 Fast Validate Guidelines

Macros are introduced for faster validations

Click on this button and check errors on Qc failed column

You can run this validation by

1.Pressing CTRL, Shift, S buttons from keyboard
For more info :
https://seller.flipkart.com/LearningCenter/node/446271
 Sub-categories in the file Please Note Bo
body_skin_treatment Ideal For
Baby Boys
Baby Boys & Baby Girls
Baby Girls
Boys
Boys & Girls
Girls
Men
Men & Women
Women

Allowed Values
 Body Skin Treatments
Applied For Form Application Area
Anti-acne & Pimples Balm Body
Anti-aging Capsules Face
Anti-cellulite Cream
Blackhead Removal Foam
Cleansing Gel
Dead Skin Removal Liquid
Deep Cleansing Lotion
Eczema Treatment Mask
Exfoliation Oil
Hair Removal Patch
Marks & Spots Removal Powder
Moisturization & Nourishment Roller
Nappy Rash Spray
Oil Control Strips
Pigmentation Removal
Psoriasis Treatment
Radiance & Glow
Replenishing & Rejuvenation
Scar Removal
Skin Brightening
Skin Hydration
Skin Lightening
Skin Polishing
Skin Smoothening
Skin Soothing & Pain Relief
Skin Toning
Slimming
Softening & Smoothening
Tan Removal
Whitening & Fairness
Flipkart
Serial QC Status QC Failed Reason (if any) Flipkart Product Link
Number

Fast Validate (Press URL

CTRL+SHIFT+S)
Check summary sheet for
more information
http://www.flipkart.com/samsun
g-galaxy-grand-duos-
i9082/p/itmdhdvtaf5uqaaf?
pid=MOBDHDVRPR8V85KS&ref=
75300de4-ebed-4c82-84c5-
19514efb5118

Please provide the Flipkart.com

To be link for an existing product for
To be filled by
filled by To be filled by Flipkart faster listing. Also provide the
Flipkart
Flipkart Seller SKU ID in respective
column.

Failed [Main Image URL]: Violation:

Row no:- 03 and 04 ,
attributes and images are
same, Suggestion: Please
remove duplicate listings.
;
 Seller SKU ID Brand

Text - limited to 64 characters (including Single - Text

spaces) Used For: ID, Title, Refiner

Seller SKU ID is the identification number

maintained by seller to keep track of SKUs. Brand is the name of the company under
This will be mapped with Flipkart Serial which the product is marketed and sold.
Number.

B07PPJ84W6 Iqra Derma

 Model Name Quantity

Single - Text Single - Decimal

Used For: ID, Title Used For: ID, Variant, Title

45.5

Model Name is the identity of the product

that helps in distinguishing it from other
products. Please do not add the brand Quantity refers to the volume or amount of
name while entering the model name. product packaged in a given SKU. Possible
Model Name should not exceed 128 values are 45.5, 50.5, etc.
characters including space. Possible values
are Massage Cream, Deep Tissue Body
Massage Cream, etc.

Roller 540 Titanium Needle 1.5mm Micro Ne200

 Quantity - Measuring Unit Ideal For

Single - Text SINGLE - TEXTClick Here to get Allowed ValuesUsed For: Refiner

[g] Men

Quantity - Measuring Unit refers to the unit

used to measure quantity. Units should be Ideal For refers to which gender the
filled only in singular form. Possible values product would be most suitable for.
are g, ml, etc.

g Women
 Applied For Form

MULTI - TEXTonly null values allowedClick Here

SINGLE
to get- TEXTClick
Allowed ValuesUsed
Here to getFor:
Allowed
Refiner
Values

Redness::Itching Cream

Applied For refers to the purporse of the Form refers to the state in which the
Body Skin Treatment product. product comes in.

Skin Brightening Roller

 Sales Package Main Image URL

Multi - Text URL

only null values allowed

http://img.fkcdn.com/image/body-skin-treatment/1/b/1/-original-imaencsemsg

Sales Package gives the information of all

the contents that is sold in the package. For Image Details - Front View - Front view
instance, when you sell a mobile phone,
the Sales Package will most likely consist of is a foremost part of a product | Minimum
the Handset||Charger||Headset|| Resolution - 1100x1100 | Please see
Battery||Manual. These 5 things then the Image Guidelines sheet for more
become the Sales Package. Data should be details.
mentioned Double Colon (||) seperated.

Roller https://docs.google.com/uc?export=download&id=1KQmtYY4ge9isc_EpOLG047H
 Other Image URL 1 Other Image URL 2

URL URL

http://img.fkcdn.com/image/body-skin-treatment/1/b/1/-original-imaencseb6f8spye.jpeg
http://img.fkcdn.com/image/body-skin-treatment/1/b/1/-original-imaencsegxgu

Image Details - Sales Package - Image Details - Lifestyle Image -

Package of a product | Minimum Usage of a product | Minimum Resolution -
Resolution - 1100x1100 | Please see
the Image Guidelines sheet for more
1100x1100 | Please see the Image
Guidelines sheet for more details.
details.

port=download&id=1KQmtYY4ge9isc_EpOLG047Hr_WNjKFJk
 Other Image URL 3 Other Image URL 4

URL URL

http://img.fkcdn.com/image/body-skin-treatment/1/b/1/-original-imaencsefqzgn3vz.jpeg
http://img.fkcdn.com/image/body-skin-treatment/1/b/1/-original-imaencseksfd7

Image Details - Back View(Without

Image Details - Size View - Overall
dimension of a product | Minimum
Resolution - 1100x1100 | Please see
the Image Guidelines sheet for more
details.
MRP) - An image of the rear surface of a
product without showcasing MRP. |
Minimum Resolution - 1100x1100 |
Please see the Image Guidelines sheet for
more details.
 Container Type Treatment Type

Multi - Text
Single - Text only null values allowed

Jar

Container Type refers to the shape of a Treatment Type refers to the type of
container that the substance comes in. remedy it provides. Possible values are Eye
Possible values are Jar, Bottle, Sachet, Tube, Contour Treatment, Anti-scar Treatment,
etc. Stretch Marks Removal Treatment, etc.
 EAN/UPC
Multi - Number
only null values allowed
1.23E+11
EAN is a 13 digit bar code. In case you have
UPC, prefix 0 to make it 13 digits. EAN/UPC
is limited to 13 characters (including
spaces). If not applicable, Please leave it
blank.
EAN/UPC - Measuring Unit
Single - Text
[EAN]
EAN/UPC - Measuring Unit refers to the
unit used to measure the external
identifier. Units should be filled only in
singular form. Possible values are EAN,
UPC, etc.
Part Number Model Number

Single - Text Single - Text

Model Number refers to the number

assigned by the manufacturers to identify
the different products that they offer.
Possible values are ROS-1992, ASZ-C6, etc.
 Social Name Organic Type

Multi - Text Single - Text

only null values allowed Used For: Refiner

Natural

Organic Type refers to the kind of organic

substance used for the production of a
product. Possible values are Natural,
Herbal, etc.
 Treatment Kit Treatment Kit Contents

Multi - Text
Single - Boolean only null values allowed

Yes

Treatment Kit refers to whether or not Treatment Kit Contents refers to the set of
there is a treatment kit provided with the products that are provided with the
body skin treatment. Possible values are product. Possible values are Anti-blemish
Yes or No. Cream, Anti-blemish Gel, etc.
 Number of Treatment Kit Contents Professional Care

Single - Number Single - Boolean

Yes

Number of Treatment Kit Contents refers to Professional Care refers to whether or not
professional care treatment is provided
the total number of contents in the with the body skin treatment. Possible
treatment kit. Possible values are 3, 4, etc. values are Yes or No.
 Gift Pack Gift Pack For

Multi - Text
Single - Boolean only null values allowed

Yes

Gift Pack refers to whether or not the Body Gift Pack For refers to which gender the
Skin Treatment can be gift packed. Possible product is ideal for. Possible values are
values are Yes or No. Couple, Women, etc.
 Skin Type Composition

Multi - Text Multi - Text

only null values allowed only null values allowed

Skin Type refers to type of skin for which Composition refers to the ingredients used
the treatment is applicable. Possible values in the making of a product. Possible values
are Oily Skin, Dull Skin, etc. are Lycuim Bararum, Beetroot, etc.
 Application Frequency Treatment Time

Multi - Text Multi - Text

only null values allowed only null values allowed

Application Frequency refers to frequency Treatment Time refers to the time taken to
of use of the body skin treatment. Possible complete the treatment. Possible values
values are Morning, Evening, etc. are 4 Weeks, 5 Weeks, etc.
 Other Traits Description

Multi - Text Single - Text

only null values allowed

Please write few lines describing your

product along with a list of products that
Other Traits refers to additional features are compatible with this product.
about the product that would benefit the Description is limited to 10000 characters
customer. (including spaces). It should not include any
hyperlinks, additional offers, or promotion
text.
 Search Keywords Key Features

Multi - Text Multi - Text

only null values allowed only null values allowed

Search words refers to the words which the

user might type for finding a particular
product. These search words are tagged to Key Features refers to the defining features
the product and the appropriate search of a product that can be highlighted on the
words give the exact product in quicker website.
time. Data should be mentioned Double
Colon (||) seperated.
 Video URL Domestic Warranty

Single - Text Single - Number

Domestic Warranty refers to the number of

Please see the Video URL guidelines in the years that the brand supports the domestic
summary sheet warranty of the product.
 Domestic Warranty - Measuring Unit International Warranty

Single - Text Single - Number

[Year] 1

Domestic Warranty - Measuring Unit refers International Warranty refers to the

to the unit used to measure the domestic number of years that the brand supports
warranty. Units should be filled only in the international warranty of the product.
singular form.
International Warranty - Measuring Unit
Single - Text
[Year]
International Warranty - Measuring Unit
refers to the unit used to measure the
international warranty. Units should be
filled only in singular form.
Warranty Summary
Single - Text
This refers to a brief description on the
warranty details of the product. Mostly
one-lined information, this should
compulsorily have the number of years
covered in warranty and the type (domestic
or international) of warranty.
 Warranty Service Type Covered in Warranty

Single - Text Single - Text

This attribute covers the process on the

customer's part to claim the warranty. In
case of any repair/damage to the product,
who/where the customer has to contact Covers specific details on what would
and how would the company then process actually the warranty cover.
the customer's request (either by sending
an engineer or by asking the customer to
bring the product at a certain Service
Center etc).
 Not Covered in Warranty Domestic

Single - Text Single - Text

This elaborates on the things that, if

damaged, will not be repaired/covered
under warranty.
International Term Type of Warranty

Single - Text Single - Text

Supplier Offer Offers

Single - Text Single - Text

Offer Know More Application Area

Single - Text SINGLE - TEXTClick Here to get Allowed Values

Face

Application Area refers to the parts of body,

where the product can be used.
 free_emi free_emi_start_date

Single - Text Single - Text

free_emi_end_date Product Type

Single - Text Single - Text

Acne Treatment

Product Type refers to the purporse of the

Body Skin Treatment product.
max_order_quantity_allowed License Number

Single - Number Single - Text

1234

Seller's license number to be filled

specifically for Ayurvedic products
 External Identifier Maximum Shelf Life

Multi - Text Single - Number

only null values allowed

3 Months
 Maximum Shelf Life - Measuring Unit Offer Description

Multi - Text
Single - Text only null values allowed

[]

Maximum Shelf Life - Measuring Unit refers

to the unit used to measure the maximum
shelf life of the product. Units should be
filled only in singular form.
 Paraben Free

Single - Boolean

Yes

Paraben Free refers to whether or not the

product composition is free of parabens
and related chemicals. Possible values are
Yes or No.
Image criteria
All the images should have minimum image resolution of 1100x1100.
You must provide minimum 1 images for this category.
You can provide maximum 5 images for this category.

Image standards
Primary images should be in white background.
Images with grey background can be used for the white colored product.
Product should be displayed without packing.
Solo product image without any props.
Movie shots & scenes are not allowed. Celebrity face should not be morphed. However, if celebrity is brand amb
The same model has to be used for all shots of a product in lifestyle image
The product should be center aligned and cover a minimum of 90% of the frame.

Following Images will be rejected

Graphic/ Inverted/ Pixelated image are not accepted.
Images with text/Watermark are not acceptable in primary images.
Blur images and clutter images are not accepted.
Images should not contain price/brand logo for the product.
In case of sets or combos, the products should not overlap each other.
Rear angle shot of a product should not be used as a primary image.
Product images must not be shrunk, elongated or stretched.
Product with heavy accessories which covers the product are not acceptable.
Partial product image is not allowed.
Offensive/Objectionable images/products are not acceptable.

Image format
We only accept .JPEG images. Any other format is not accepted
We accept Images only in RGB color space . We don’t accept images in CMYK or any other color space

Uploading & providing image

Please upload your images in our recommended image domains like Dropbox and Google drive. Image download f
The share settings for viewing your image links must be “Public”, so that these images can be download
Click the link for more details - https://seller.flipkart.com/LearningCenter/node/446095

Detailed image guidelines

Click the link to learn about detailed image guidelines: https://seller.flipkart.com/LearningCenter/sub-category