General guidelines

Flipkart doesn't allow you to sell tobacco contained products

Flipkart doesn't allow you to list customizable products and assorted products

Catalog template guidelines

Step 1: Understand the template
Understanding column heads

Flipkart Serial Number: Every product listed on Flipkart.com has a Flipkart Serial Number (FSN). If you list a product that is
assigned the existing FSN. In case the product is listed for the first time on the website, a new FSN will be generated for it.

QC Status: All listings are verified by Flipkart for correctness of data. Following quality check (QC), your listings will be mar

QC Failed Reason (if any): The reason why a listing has been 'Failed' will be added by Flipkart in this column.

Flipkart Product Link: When listing products that are already being sold on Flipkart.com, you are required to add their Flip
mentioning Seller SKU IDs in the specific column.
Flipkart product links of 'Passed' listings are also added here for your reference

Understanding rows

1st Row: You will find the attribute name here.

2nd Row: This row indicates 3 types of information:

1. The type of data you have to enter. For instance, it may show 'URL', which means you can only add a web link in the giv
2. A hyperlink for the possible values of the attribute concerned.
3. Attribute usage on the product page. For instance, it will tell you whether the data you enter will be used as an identify

More examples of the type of data for 2nd Row

* Text: alphanumeric value allowed
* Number: whole number only
* Decimal: decimal value allowed
* Yes/No: Only 'Yes' or 'No' allowed
* Multivalue: Multivalue needs to be separated by double colons (::) for the system to differentiate among entered values
system will show your product under both 'Red' and 'Black' filters on the website.

3rd Row: This row contains examples to help you fill out the catalogue.

4th Row: This section explains/defines the attributes.

5th Row onwards: You are required to start entering product data from here.

Understanding Colour Codes

Grey cells: Grey cells will be filled by Flipkart. These will contain specific feedback on the product data of your listings. For
reason why a listing has been marked 'Failed'. The reason is provided for you to correct the data entry before re-uploading
You will, however, be allowed to enter data for 'Passed' listings in grey columns E & F.

Blue cells: Blue cells have to be mandatorily filled by you or else your listing will be marked as 'Failed'.

Green cells: Green cells indicate good-to-have attributes which are not binding on you to fill. However, the data you enter

Orange cells: Orange cells contain examples to help you fill out the catalogue.

Purple cell: The purple cell is for Flipkart product links.

Attribute Usage
The data you provide in the catalogue file is used to uniquely identify your product and create its product page on Flipkart
is used are as follows:

Title and subtitle: The data you enter is also used to frame the title and subtitle of a product so that the buyer can easily i
on the top of a product page, whereas the subtitle is seen within brackets.

Refiners: Refiners such as Graphics Memory Type, Hard Disk Capacity, and Touchscreen simplify search and provide better
help a customer narrow down on a product.
Step 2: Image Guidelines

Click the link to learn about image guidelines: https://seller.flipkart.com/LearningCenter/sub-category/566

Step 4: Fill Out the Catalogue File

* Provide as much data as possible to enhance buyer experience

* Enter values according to prescribed norms only. There are validation checks for number/decimal/character limits of the
* Save the catalogue file frequently to prevent data loss due to system errors, etc. Do not rename the file.

Step 5: Upload the Catalogue File

Once you have filled out all necessary fields, upload the catalogue file by logging in to your seller account.

Reach out to Seller Support

For any queries/feedback, please email our Seller Support at ss@flipkart.com.

Happy Listing!
 Fast Validate Guidelines
Macros are introduced for faster validations
Click on this button and check errors on Qc failed column

You can run this validation by

1.Pressing CTRL, Shift, S buttons from keyboard
For more info :
https://seller.flipkart.com/LearningCenter/node/446271
 Sub-categories in the file Please Note Blackhead R
blackhead_remover Material
Aluminium
Aluminium Alloy
Anodized Alloy
Anodized Iron
Brass
Bronze
Carbon Fiber
Carbon Steel
Cast Iron
Copper
Crystal
Ethylene Vinyl Acetate
Fiber

Allowed Values
Fiber Glass
Galvanized Steel
Glass
Iron
Jute
Melamine
Microfibre
Nickel
Nylon
PTFE (Non-stick)
PVC
Paper
Plastic
Poly Steel
Polyester
Polyethene
Polyethylene
Polymer
Polypropylene
Polystyrene
Rubber
Stainless Steel
Steel
Surgical Stainless Steel
Tarpaulin
Wooden
 Blackhead Remover
Type Color
Brush Beige
Needle Black
Strips Blue
Vacuum Suction Device Brown
Clear
Gold
Green
Grey
Maroon
Multicolor
Orange
Pink
Purple
Red
Silver
Steel
White
Yellow
Flipkart
Serial QC Status QC Failed Reason (if any) Flipkart Product Link
Number

Fast Validate (Press URL

CTRL+SHIFT+S)
Check summary sheet for
more information
http://www.flipkart.com/samsun
g-galaxy-grand-duos-
i9082/p/itmdhdvtaf5uqaaf?
pid=MOBDHDVRPR8V85KS&ref=
75300de4-ebed-4c82-84c5-
19514efb5118

Please provide the Flipkart.com

To be link for an existing product for
To be filled by
filled by To be filled by Flipkart faster listing. Also provide the
Flipkart
Flipkart Seller SKU ID in respective
column.
 Seller SKU ID Brand

Single - Text
Text - limited to 64 characters (including spaces) Used For: ID, Title, Refiner

Seller SKU ID is the identification number Brand refers to a type of blackhead remover
maintained by seller to keep track of SKUs. This manufactured by a company under a particular
will be mapped with Flipkart Serial Number. name.

B075KD9Z5F Kabello

B075KRVVZB Kabello
 Model Number Material

Single - Text MULTI - TEXTonly null values allowedClick Here to get Allowed ValuesUsed F
Used For: ID

Steel::Plastic

Model Number refers to the number assigned Material refers to the substance used to make
by the manufacturers to identify the different the blackhead remover
blackhead removers that they offer.

Stainless Steel Blackhead, Pimple remover

Needle Round & Pointed Tool
Stainless Steel
Face Care Stainless Steel 4Pcs Acne Needle
Blackhead Remover Tool | blackheads remover
needle Tools For Women Stainless Steel
 Type Suitable For

Multi - Text
SINGLE - TEXTClick Here to get Allowed ValuesUsed For: Title,only
Refiner,
null Compare
values allowed
Used For: Compare

Brush

Type refers to the classification of the Suitable For refers to the various purposes the
blackhead remover based on its structure. blackhead remover can be used.

NA
Needle
NA
Needle
 Color Length

Single - For:
Text Refiner, Compare
MULTI - TEXTonly null values allowedClick Here to get Allowed ValuesUsed
Used For: Compare

Red::Brown

Length refers to the measurement from top to

Color refers to the blackhead remover's color. base or head to foot of the blackhead remover.
If not applicable, please fill 'NA'.

NA
Steel
NA
Steel
 Number of Blackhead Removers Main Image URL

Single - Number URL

Used For: Title

http://www.company.com/images/SKUID_image.jpeg

Number of Blackhead Removers refers to the Minimum Resolution - 500x500 | Please see
total number of the Image Guidelines sheet for more details.

4 https://docs.google.com/uc?
export=download&id=1-Vg-
uTjNI9UkMGwqiOmvglWZqPW3HPN4
3 https://docs.google.com/uc?
export=download&id=1L3td4Ls01dPwj6iIO1XQ
xmOq2k9y7JEe
 Other Image URL 1 Other Image URL 2

URL URL

http://www.company.com/images/SKUID_image.jpeg
http://www.company.com/images/SKUID_image.jpeg

Minimum Resolution - 500x500 | Please see Minimum Resolution - 500x500 | Please see
the Image Guidelines sheet for more details. the Image Guidelines sheet for more details.
 Other Image URL 3 Other Image URL 4

URL URL

http://www.company.com/images/SKUID_image.jpeg
http://www.company.com/images/SKUID_image.jpeg

Minimum Resolution - 500x500 | Please see Minimum Resolution - 500x500 | Please see
the Image Guidelines sheet for more details. the Image Guidelines sheet for more details.
 External Identifier External Identifier - Measuring Unit

Single - Text Single - Text

91235009340 [EAN]

External Identifier refers to the unique code EAN/UPC - Measuring Unit refers to the unit
given to each product which is universally used to measure the external identifier. Units
recognisable. If not applicable, Please leave it should be filled only in singular form.
blank.
 Sales Package Description

Multi - Text Single - Text

only null values allowed

Please write a few lines describing your

product. Also provide the list of products that
may be compatible with the product being sold.
Sales Package refers to the contents that are Description is limited to 10000 characters
sold as part of the package. (including spaces). It should not include any
hyperlinks, additional offers, and/or
promotional text.
 Search Keywords Key Spec 1

Multi - Text Multi - Text

only null values allowed only null values allowed

Key Spec refers to the list of important

Search Keywords refers to the words which the specifications of the product, which will help
customer might use to find a product. These the customer make a buying decision. This will
keywords are tagged to the product and when be visible on the website below the title on the
the user inputs the appropriate search word(s), product page and below the product on the
the appropriate product is retrieved and browse/store page. The data entered here
displayed in the least amount of time. should not exceed 22 characters (including
spaces).
 Key Spec 2 Key Spec 3

Multi - Text Multi - Text

only null values allowed only null values allowed

Key Spec refers to the list of important Key Spec refers to the list of important
specifications of the product, which will help specifications of the product, which will help
the customer make a buying decision. This will the customer make a buying decision. This will
be visible on the website below the title on the be visible on the website below the title on the
product page and below the product on the product page and below the product on the
browse/store page. The data entered here browse/store page. The data entered here
should not exceed 22 characters (including should not exceed 22 characters (including
spaces). spaces).
 Key Spec 4 Key Features

Multi - Text Multi - Text

only null values allowed only null values allowed

Key Spec refers to the list of important

specifications of the product, which will help
the customer make a buying decision. This will Key Features refers to a list of defining features
be visible on the website below the title on the of a product that can be highlighted on the
product page and below the product on the website. This is generally visible as bullet points
browse/store page. The data entered here above the specifications on the product page.
should not exceed 22 characters (including
spaces).
 Video URL Other Dimensions

Multi - Text
Single - Text only null values allowed

Other Dimensions refers to any additional

Please see the summary sheet for Video URL information on the dimensions of the
guidelines. blackhead remover that would be useful to a
customer.
 Other Features Domestic Warranty

Multi - Text Single - Number

only null values allowed

Domestic Warranty refers to the number of

Other Features refers to any additional months/years within which the brand supports
information on the features of the blackhead the repair or replacement of the product in the
remover that would be useful to a customer. country where the product was purchased.
 Domestic Warranty - Measuring Unit International Warranty

Single - Text Single - Number

[Month] 1

International Warranty refers to the number of

Domestic Warranty - Measuring Unit refers to months/years within which the brand supports
the unit used to measure the domestic the repair or replacement of the product
warranty. Units should be filled only in singular outside the country where the product was
form. purchased.
 International Warranty - Measuring Unit
Single - Text
[Month]
International Warranty - Measuring Unit refers
to the unit used to measure the international
warranty. Units should be filled only in singular
form.
Warranty Summary
Single - Text
Warranty Summary refers to a brief description
on the warranty details of the product. This is
mostly one-lined information, which should
compulsorily include the number of years
covered in warranty and type of warranty
(domestic or international).
 Warranty Service Type Covered in Warranty

Single - Text Single - Text

Warranty Service Type refers to the process

that must be followed by the customer to claim
warranty. This can include details regarding
point of contact or other relevant details that
would be useful for the customer if the product Covered in Warranty refers to the specific
malfunctions. It can also include details details regarding the services or replacements
regarding the way in which the customer's that the warranty would cover.
request will be processed; either by sending a
service engineer or requesting the customer to
take the product to a specified Service Center,
etc.
 Not Covered in Warranty EAN/UPC

Multi - Number
Single - Text only null values allowed

Not Covered in Warranty refers to the

replacements or services that the customer
cannot avail, if the product is damaged.
Image criteria
All the images should have minimum image resolution of 500x500.
You must provide minimum 1 images for this category.
You can provide maximum 5 images for this category.

Image standards
Primary images should be in white background.
Images with grey background can be used for the white colored product.
Product should be displayed without packing.
Solo product image without any props.
Movie shots & scenes are not allowed. Celebrity face should not be morphed. However, if celebrity is brand amb
The same model has to be used for all shots of a product in lifestyle image
The product should be center aligned and cover a minimum of 90% of the frame.

Following Images will be rejected

Graphic/ Inverted/ Pixelated image are not accepted.
Images with text/Watermark are not acceptable in primary images.
Blur images and clutter images are not accepted.
Images should not contain price/brand logo for the product.
In case of sets or combos, the products should not overlap each other.
Rear angle shot of a product should not be used as a primary image.
Product images must not be shrunk, elongated or stretched.
Product with heavy accessories which covers the product are not acceptable.
Partial product image is not allowed.
Offensive/Objectionable images/products are not acceptable.

Image format
We only accept .JPEG images. Any other format is not accepted
We accept Images only in RGB color space . We don’t accept images in CMYK or any other color space

Uploading & providing image

Please upload your images in our recommended image domains like Dropbox and Google drive. Image download f
The share settings for viewing your image links must be “Public”, so that these images can be download
Click the link for more details - https://seller.flipkart.com/LearningCenter/node/446095

Detailed image guidelines

Click the link to learn about detailed image guidelines: https://seller.flipkart.com/LearningCenter/sub-category