ACKNOWLEDGEMENT

Firstly, we had to take the help and guideline of some respected persons, who deserve our
greatest gratitude. The completion of this new product development gives us much pleasure and
we would like to express our special gratitude to Prof. Madya Dr. Song Saw Imm, Lecturer of
Technology Entrepreneurship for giving us the opportunity to undergo the new product
development and the one who constantly provide guidance how to finish and evaluate the new
product development report.

We are grateful because we managed to complete this new product development within
the time of completion. We also would like to thank our family for giving us endless
encouragement and support able to complete this New Product Development report with
successful.

Furthermore, we also would like to show our grateful respondents for their help in the
data collections during the questionnaire distribution session and for the preparation of this new
product development. They have provided us the information and analysis about our magnetic
glass window product.

Many people, especially our classmates and team members itself, have made valuable
comment suggestions on this proposal which gave us an inspiration to improve our new product
development.

We thank all the people for their help directly and indirectly to complete our new
product development.

i
 TABLE OF CONTENTS

ACKNOWLEDGEMENT ................................................................................................................ i
LIST OF FIGURES ........................................................................................................................ iii
LIST OF TABLES .......................................................................................................................... iii
EXECUTIVE SUMMARY ............................................................................................................. iv
1. INTRODUCTION .................................................................................................................1
1.1. Problem Statement/ Issues.............................................................................................1
1.2. Methodology.................................................................................................................3
1.3 Limitation .....................................................................................................................3
2. NEW PRODUCT DEVELOPEMENT .................................................................................4
2.1. Definition .....................................................................................................................4
2.2. Classification of New Product Development .................................................................4
2.3 New Product Developement Process ..............................................................................5
2.3.1 Research and Developement .........................................................................5
2.3.1.1 Idea generation ........................................................................5
2.3.1.2 Idea Screening .........................................................................6
2.3.1.3 Market Survey .........................................................................8
2.3.1.4 Consumer Trend Canvas (CTC) ...............................................8
2.4 Product Design/Features .............................................................................................. 11
2.4.1 Physical Design ......................................................................................... 11
2.4.2 Product Dimension .................................................................................... 12
2.4.3 Aesthetics Design ...................................................................................... 13
2.4.4 Product Parameters and Description ........................................................... 13
2.5 Concept Testing ........................................................................................................... 15
2.5.1 The Purpose of the Test ............................................................................. 15
2.5.2 Survey Population ...................................................................................... 15
2.5.3 Survey Format ........................................................................................... 15
2.5.4 Communication the Concept – Sketch Description ..................................... 15
2.5.6 Measure of Customer Response through Survey ......................................... 16
2.6 Build Prototype (2D or 3D) .......................................................................................... 21
2.7 Test Marketing............................................................................................................. 22
3. CONCLUSION.................................................................................................................... 26
4. REFERENCES .................................................................................................................... 26
5. APPENDICES ..................................................................................................................... 27

ii
LIST OF FIGURES

Figure 1.1 a Window Cleaning............................................................................................................1

Figure 1.1 b Glass Cleaner..........................................................................................................2

Figure 2.4.1 Semi-transparent physical drawing with elements’ labelling (One side) ...............11

Figure 2.4.2 Dimension of product (Back view).............................................................................12

Figure 2.4.3 Dimension of product (Front view).............................................................................12

Figure 5a Respondents’ Occupation.............................................................................................17

Figure 5b How Often Respondents do Cleaning.........................................................................17

Figure 5c Reactions of the Respondents Towards Our Product................................................18

Figure 5d How Interested the Respondents Towards Our Product.......................................18

Figure 5e How Respondent Describe Their Need towards Our Producy..............................19

Figure 5f Which Part of Our Product That Attract the Respondents' Interest .........................19

Figure 5g Size Preferred by the Respondents..............................................................................20

LIST OF TABLES

Table 2.4.4 Description Product Parameters and Description....................................................13

Table 2.7.1 Market Share for Year 1......................................................................................22

Table 2.7.2 Market Share for Year 2......................................................................................23
Table 2.7.3 Market Share for Year 3......................................................................................24

iii
EXECUTIVE SUMMARY

From this New Development Project completion, we have learned and through stages of idea
generation, idea screening and market survey. This process for the ideation stage was end up
choosing Magnetic Glass Cleaner business as our new product.

The Magnetic Glass Cleaner product has been designed with a curved edge to consider
the aesthetic value. It shape was designed was designed with an oval-like shape so the elements
inside the product can arrange systematically. The magnetic in both side able to move smoothly
simultaneously without falling apart.

Furthermore, questionnaires by using google form was distributed to our respondent for
the concept testing stage to know the customers’ need and demand.it is also to get an early
feedback from customer and find out the potential target. Most of our respondents are housewife,
freelancer and other such as lectures, engineer, etc. Customer response through survey was
measured by using qualification, Product description, purchase intent of product and asked the
respondent’s feedback toward Magnetic Cleaner Window. From this concept testing, determine
the potential of our product to be in the market.

Most of our respondent was most interested and state the Magnetic Cleaning Window
was an excellent product that can be selling in the market. Besides, respondent needs this
product to help them to do cleaning works and respondent also like the technology that
implement in the Magnetic Cleaning Window

Test Marketing was conducted to determine the demand of the customer toward the
product before our product through manufacturing process. For the test marketing in New
Product Development, was used different size of dimension for acceptance of the product by
customers’.

iv
1. INTRODUCTION

1.1. Problem Statement/ Issues

Cleaning is the process of removing unwanted substances, such as dirt, infectious agents, and
other impurities, from an object or environment. Cleaning occurs in many different contexts,
and uses many different methods. Cleaning occurs in various commercial, industrial,
environmental, and domestic contexts, which differ in scale and requirements. Cleaning is
broadly achieved through mechanical action and/or solvent action; many methods rely on both
processes. Some items and materials require specialized cleaning techniques, due to their shape,
location, or the material properties of the object and contaminants.

Window cleaning, or window washing, is the exterior cleaning of architectural glass used for
structural, lighting, or decorative purposes. It can be done manually, using a variety of tools for
cleaning and access. Technology is also employed and increasingly, automation.

Figure 1.1 a :Window Cleaning

Glass cleaner is one of the tool used for cleaning and access. A housewives or freelancers has
a many other things that they need to be done other than cleaning glass window. By using
normal glass cleaner, it’s need lot of works and also times consuming. Sometime it also hard to
clean the outside of glass window. Based on time saving, the concept we use to our product is
a magnetic glass cleaner. Magnetic glass cleaner can clean both side of the glass window at the
same time. It like “kill two bird with one stone”. Thus, using magnetic glass cleaner can ease
the works and time saving.

1
In cleaning, glass cleaner itself cannot be use to clean the glass window. Agent need to be use
to remove dirt, infectious agents, and other impurities, from an object or environment. The
agents that need to be use are water and chemical solvent. Based on the agents to remove dirt,
the water and chemical solvent storages will be attach together with the magnetic glass cleaner.
We finalized our to our product is to produce magnetic glass cleaner. There is, indeed, enormous
amount of advantages lies with use of magnetic glass cleaner in the context of time saving and
ease the work. However, a few disadvantages such as its initial cost higher than normal glass
cleaner.

Figure 1.1 b : Glass Cleaner

2
1.2. Methodology

The instrument used to collect the data is a questionnaire by Google form. This tool are used to
know how much the public’s perception on our product. The questionnaire consisted of 8
questions and brings out some of the information. The questionnaire is posted to the public
through the media social application.

1.3 Limitation

There are several potential limitations in this study. The sample size for questionnaire
distribution is too small. The results of the questionnaire cannot be generalized to our close
relatives and friends. The questionnaire were distribute to our close relatives and friends
through Whatsapp and Facebook application and they need to fill the Google form. The time
to study about the product also limited because the time duration only 14 weeks in total.

3
2. NEW PRODUCT DEVELOPEMENT

2.1. Definition

New product development is a multi-stage process which entrepreneurs’ designs and creates
new product or service that will be sold to customers. The process includes the research and
development, product design or features, concept testing, build the prototype and test marketing.
In the process of produce the magnetic glass cleaner has go through with that process.

2.2. Classification of New Product Development

There are two classification of New Product Develepment, which are completely new product
and improvements on existing products. In this case, our group was applied the classification
under improvement on existing products.

The current window cleaning equipment was improved into an equipment that
implements technology to make it easier to use. For current equipment, it is only apply a
rubber component with a stick to reach a higher point of window to be cleaned. Otherwise,
the rubber is changed to a microfibre fabric as the cleaner. For our product, some technologies
were being implemented such as the magnetism applied to attach the cleaner for both side of
window and resistant wire was used as the heating element so that it can heat the water to
make the cleaning be more effective. This is the new products that replace existing products
by providing improved performance or greater perceived value.

4
2.3 New Product Developement Process

2.3.1 Research and Developement

The research and Developement process includes :

2.3.1.1 Idea generation

Our company had been list out few of ideas for our new product development. This is the
first step to reach our goals, marketing strategies, product concepts and designs, questions
and answers. The new products development that we have come out was Circular
Guardrail, Pentape, Sensoring Iron and Magnetic Glass Cleaner.

a) Brainstorming

After going through the generate of ideas. Brainstorming is the next step to know our
products even more.
i. Circular Guardrail
an improvement of guardrail which is more safety and could reduce the rate of death
in accident.

ii. Pentape
a combination of pen and correction tape together

iii. Sensoring iron

Automatic iron which can auto move to iron the cloth by itself

iv. Magnetic glass cleaner

two glass cleaners using magnetic force to attached together from outer and inner side.

b) Inspiration

Technology become more advance though time. Thus, adding technology into old
product could make everything possible, therefore we can come out with several
ideas which could makes the people life even more easier.

5
 2.3.1.2 Idea Screening

In this stage, where we have successfully eliminated the ideas which could be failures. And
our final consideration of our ideas generation and decide which product is the most ideal
ideas. Therefore, we pick the Magnetic Glass Cleaner, because the product is can be use by
all users. The market size is bigger than the rest of the ideas and the risk for the technology
malfunction is low compare to the other ideas. In idea screening process, there are some
factor that we need to take into consideration to make our product and service to be
successful.

a) Company’s strength

Manufacturing a cleaning equipment technology based product is our main selling

point for this magnetic glass cleaner product and services. Everything on our product
are magnet, so easily clean both sides of the windows when using it. By introducing
a magnetic glass cleaner to a public user and competitor with same marketing sector,
it may increase their awareness about ministry initiative towards a cleaning
equipment technology based usage and nurturing the attitude of saving energy and
time consumptions to them.

b) Customer needs

In this magnetic glass cleaner product and service, our main customer targets are those
public users Especially those housewives and cleaners. Cleaners usually able to clean
one side of the glass at a time. However, if there is high amount of windows glass to
clean in a day will consume their energy and time. With the magnetic glass cleaner
service, public users able to clean both sides of the windows at the same time.

6
c) SWOT Analysis
Strength
This product can clean both inner and outer part of the glass by using magnet.
Reduce the amount of energy and time to clean the glass. Addition of multi storage
which can refill water or detergent in the storage and the storage able to heat the
water.

Weakness
Not suitable for high place glass or windows and not suitable for glass that does not
have a way to reach the outer part of the windows. The possibility of the batteries
of the heat storage can be soak by water which caused the tech to malfunction.

Threats
Very expensive from some perspective and not worthy to buy because some user
rather bought

Opportunities
Magnetic Glass Cleaner had high attention from the housewives. In addition, high
opportunity for this product is during festival season for example Chinese New
Year and Hari Raya. Most of the family will clean up the house include the glass
and windows

d) Affordability

To make our service usable to every layer of society, we have provided a product and
services that affordable to be used. During our initial discussion, we are willing to sell
RM70-80 based on our target marketing calculation. Affordable price encourages users
to have a willingness in trying our magnetic glass cleaner.

7
 2.3.1.3 Market Survey

Market survey is an investigation into the state of the market for a particular product of service,
including an analysis of consumers’ needs and preferences.

This market survey has been defined that it is a study of the spending characteristics and
purchasing power of the consumer who are within your business's geographic area of operation;
a research method for defining the market parameters of a business.

Based on our survey, mostly the respondent state the price that they want is between RM50 –
RM60. As for our product, we have survey that the total cost of making our product is about
RM50 plus, therefore if we sell our product for RM60 it is enough for us to get the benefit.

2.3.1.4 Consumer Trend Canvas (CTC)

 Analyze

a. Basic Needs:

Magnetic glass cleaners work to help you better clean your windows. This type of window
cleaner is filled with strong magnets which help to keep the window cleaner from falling or
breaking while you’re cleaning with it. It will use the magnets built into it to lock itself through
the glass on the window.

Because it attaches both of its sides on the separate window panes, both will work to clean the
different window sides as you move it. This means that as you clean the inside part of your
window, the outside part will start to clean as well. This will help to ensure that you can clean
windows safely and easily.

8
b. Drivers of Change: Shifts

Ageing world which evolving in buildings also the type of windows or glass. Difference size
or shape could be hard to reach the outside part of windows, the only way to clean the outside
of windows is to widen the arm which is not safe for tall building.

c. Drivers of Change: Triggers

Today, the increasingly rapid pace of life and developments in technologies, these are important
that you can achieve your cleaning equipment needs. By using magnet on windows cleaner, it
cleans the outside of your windows, while staying in your room. In term of safety, the possibility
to falling off the window can be reduced.

d. Emerging Consumer Expectation

By cleaning one side of the window one at a time, it takes a lot of time compare to cleaning
both sides. This become very convenient for cleaners or housewives especially when they have
lots of work to be done.

e. Inspiration (from other business applying this trend)

i. OEM
ii. UNGER
iii. Sorbo Window Cleaning

9
 Apply

Innovation: Magnetic Glass Cleaner

i. Innovation potential: How and where could you apply this trend to your business?

A magnet is a material or object that produces a magnetic field responsible for the most notable
property of a magnet which is a force that pulls on other ferromagnetic materials, such as iron,
and attracts or repels other magnets also 2 magnets can be attached together if it’s close to each
other even though there is a thin layer of glass between both magnet. Thus, by using 2 magnets
which will manufacture on each one of the glass cleaner. The magnet on the inside part of the
window able to stick with the outside part of the windows. When the inside part of the cleaner
move around, the outside part also moves along. Therefore, the cleaning process is possible for
in and out part of the windows or glass.

This product is multi storage, which able the user to fill either with detergent or water that attach
at left and right side of the magnetic part. Kanthal wire will be used as the heating element with
an appropriate power battery supply to increase the temperature so that it can be more efficient
in removing stain or dirt.

ii. Who: Which new customer groups could you apply this trend to?

1) Housewives

2) cleaners

3) People

10
2.4 Product Design/Features

2.4.1 Physical Design

Figure 2.4.1: Semi-transparent physical drawing with elements’ labelling (One side)

11
2.4.2 Product Dimension

5 cm

Figure 2.4.2 Dimension of product (Back view)

5 cm

Figure 2.4.3 : Dimension of product (Front view)

12
2.4.3 Aesthetics Design

This product has been designed with a curve edge to consider the aesthetic value since a
straight edge is kind of non artistic design. The overall shape of product was designed with
an oval-like shape so the elements inside the product can arrange systematically and neat.
The stick also designed as removable so it is flexible and friendly-user suitable with the
usability and situation.

This value is important to consider the ergonomics that aims to learn about human
abilities and limitations, to improve people’s interaction with products, systems and
environments. Ergonomics aims to improve workspaces and environments to minimise risk
of injury or harm. So as technologies change, innovator need to ensure that the tools users’
access for work, rest and play are designed for human body’s requirements.

2.4.4 Product Parameters and Description

Table 2.4.4 Description Product Parameters and Description

No Parameter Description

An appropriate attachment is needed in order to make

both site of magnet able to move smoothly simultenously
01 Magnet without falling apart or restrain the movement. Thus, an
eligible magnetism is choosen in order to achieve the
aim.
Kanthal wire is used as the heating element since it is an
alloys which known for their ability to withstand high
temperatures and having intermediate electric resistance.
02 Kanthal wire
As such, it is frequently used in heating elements.
Kanthal is durable enough to withstand the temperatures
needed, but flexible and cheap enough to be practical.

A suitable power of battery is needed so it can supply

03 Battery enough voltan to the kanthal wire. Insufficient power of
battery will lead to the failure in light up the kanthal wire.

13
 The multi-storage is add on to this product to store the
liquid need to be used by the user. It is flexible for them
04 Multi-storage to use either one of the liquid suitable with the cleaning
requirement. It build as separated storage for each liquid
for hyginic purpose.

A proper material of fabric is chosen in order to make it

05 Fabric efficient in absorbing, cleaning and the quality of fabric
in term of its’ contact surface and

Removable stick is include to ease the user to remove the

stick whenever they want to use it at a reachable height
06 Removable stick
of window and apply the stick when to apply this cleaning
equipment at a higher level of window.
Switch is needed to control the consumption of
temperature towards the liquid filled into the multi-
07 Switch
storage; either detergent or water, suitable with the users’
need.
By applying a gravity theorem, the fluid will flow out
through the channel provide when the lid is open. A
08 Fluid flow channel precise size of channel hole will able to control the
amount of fluid flow outward from the storage to the
glass window applied.

14
2.5 Concept Testing

2.5.1 The Purpose of the Test

One of the purposes of concept testing is to know the customers’ need and demand.
Besides that, this test is also a quality check between the description of an idea and
actual product development. Not only that, this test also have been conducted in order
to get an early feedbacks from the customers and to find out the potential target market
that are the most interested in the product concept and quality.

2.5.2 Survey Population

The survey population of this test are open to the housewife, freelancer, students and
others such as lecturers, engineers, etc. Our main target markets are housewife and
freelancer as they are the people that we think are most concern about this kind of stuff.

2.5.3 Survey Format

This survey has been conducted by using google form which is targeted to be filled in
by 30 people. The method of distributing this form is through the media social such as
facebook, twitter, etc.

2.5.4 Communication the Concept – Sketch Description

In our survey, we use sketch description (semi-transparent model description) as our

communication method in order to let the customers know about our product. We have
sketch the back view and front view of our product which is included in our
questionnaire. From this sketch, the customers will get the idea on how does our product
look likes. In our questionnaire we have also state the description of our product such
as the material and technology that we use which is the magnet inside the glass cleaner,
the advantages of our product compared to others product which are the magnetic itself,
multi-storage and time-saving.

15
 2.5.6 Measure of Customer Response through Survey

1. Qualification

As for the qualification part, we have asked the respondent about their occupation and
also about how often they do cleaning of their house’s window glass either they do
cleaning weekly, monthly, yearly or never. About the occupation, the respondent may
choose either as housewife, freelancer, student or others.

2. Product Description

In this part, like what we have state in the communication concept, we presented the
concept description by sketching the product that is included in our questionnaire. Most
of the customers give good feedbacks towards our product.

3. Purchase Intent

For the purchase intent part, in our questionnaire we have asked the respondents about
the price which one is relevant for them to buy it. Besides that, we also have asked about
the dimension of the product that they prefer based on their experience in cleaning in
order to ease their work of cleaning.

4. Comments

We have asked the respondents’ feedbacks such as what are their reactions towards our
product either our product is poor or excellent, how interested they are towards our
product, how can they describes their needs for our product and also about the reason they
like our product.

16
 5. Interpreting the Results

From the data set obtained from our survey, the potential of our product to be in the
market can be forecast. Estimation in terms of size market, selling price and sale forecast
can be made.

Based on our result obtained from the survey, we can summarize it as below:

Figure 5 a Respondents’ Occupation

How Often Respondents Do

Cleaning

15%
39% Monthly
46% Weekly
Yearly

Figure 5 b How often Respondents do Cleaning

Figure 1 shows the percentage of respondents’ occupation. Roughly we have 33 numbers of

respondents which are 46% from housewife which is the highest percent filled in our
questionnaire, 29% from freelancer, 22% from others for example engineer, lecturers, etc and
3% from students. Basically, from our survey most of the respondents state that they do cleaning
their window weekly which is 46% which then followed by monthly cleaning which is 39%
and yearly which is 15%.

17
 Figure 5c Reactions of the Respondents Towards Our Product

Figure 3 shows the reactions of the respondents towards our product. Most of them state that
our product was an excellent product that can be selling in the market. 67 % out 100 % state
that they are interested with our product based on the description of our product that we have
described earlier. 27% state that their reaction is good, which means that they think that our
product is good but they still considering about it. 6% out of 100% state that their reaction
towards our product is average.

Figure 5d How Interested The Respondents Towards Our Product

Figure 4 shows how interested the respondents towards our product. The highest percentage
that is interested with our product was about 65% out of 100%. We noticed that the most
interested respondents towards our product were housewife and freelancer. 26% state that they
are moderately interested with our products. Besides, only small amount of percentage that
shows that they only moderately interested with our product which is 9%.

18
 How Respondent Describe Their Need
Towards Our Product

12% 3%

Major
Minor
85%
Less need

Figure 5e How Respondent Describe Their Need towards Our Product

Figure 5 shows how the respondent described their needs towards our product. It shows that
our product could be the major needed in their life which is 85% out of 100%. From our survey,
they state that they really need our product in order to help them to ease to do their cleaning
works. Only 12% state that our product only a minor product that needed by them, and only 3%
state that their product that they have now is more better than our product.

Which Part of Our Product That Attract

the Respondents' Interest

Magnetic

30% 35% Multi-storage

20% 15% Time

consuming
Effectiveness

Figure 5f Which Part of Our Product That Attract the Respondents' Interest

Figure 6 shows that which part of our product that have been attract the respondents’ interest to
buy our product. Majority of the respondents state that they like the technology that we
implement in our product which is the magnetic which is about 35%. Second highest which is
30% state that they were attracted by the effectiveness of the product which will help them to
do work easily and 20% state that they can clean the window both sides in one time which then

19
can help them in reducing their time consuming. Only 15% of the respondents state that they
like the concept of the multi-storage in our product.

Size Preferred By the Respondents

18%

Large size
82% Small size

Figure 5g Size Preferred By the Respondents

Figure 7 shows the size that preferred by the respondents. Majority of the respondents prefer
the large size compared to small size which is 82% from 100%. Our dimension for the large
size is about 15x11x9cm while for the small size, our dimension is 12x8x6 cm which is only
18% of respondents that preferred this size.

Price Preferred by The Respondents

9% 6%

High value
Moderate value
85%
Low value

Figure 5h Price Preferred By the Respondents

Figure 8 shows the price that preferred by the respondents for our product. From the survey,
85% from 100% of the respondents prefer the price of our product between RM50 to RM60 per
unit. Besides that, 9% of the respondents state that they prefer to pay for our product between

20
prices RM30 to RM40 and the least which is 6% state that they prefer to buy our product
between prices RM70 to RM80.

2.6 Build Prototype (2D or 3D)

21
 2.7 Test Marketing

The test marketing will be conduct in order to know the demand of the customers towards our
product. One of the purposes of the test marketing is for determining whether the product will
be sold in those whose level of success possible target market. Besides that, it also opportunities
for companies to make an improvement or correction of our product based on the respondents’
feedbacks and also from this test marketing, we can manage wisely our product strategies and
marketing plan before the major product launching.

As for the test marketing for our product, since we cannot perform the test marketing for the
meantime, hence we just use the estimation data obtain from our questionnaire where we have
ask the respondent on what price would they be willing to pay for our product. Mostly the
respondents state that they are willing to buy our product with the price of range RM 50-RM60
with the maximum size of (25x 8 x 5) cm.

Thus, we have decided to give our product a price of RM60 per magnetic glass cleaner, since
more than half of the respondents agreed to pay a price between RM50-60. This price is used
to calculate the market share for a projection of 3 years. The details and calculations for the
market share are shown given.

22
Market Share for Year 1

Table 2.7.1 Market Share for Year 1

Year 1
Housewife
Population 3025
Share 1% 30
Price RM60
Unit sale/month 30
YEARLY RM 21 600.00
Freelancer
Population 3400
Share 2% 68
Price RM60
Unit sale/month 68
YEARLY RM 48 960.00
Others
Population 2781
Share 2% 56
Price RM60
Unit sale/month 56
YEARLY RM 40 300.00
TOTAL RM 110 860.00

23
Market Share for Year 2

Table 2.7.2 Market Share for Year 2

Year 2
Housewife
Population 3125
Share 2% 63
Price RM60
Unit sale/month 63
YEARLY RM 45 360.00
Freelancer
Population 3600
Share 3% 108
Price RM60
Unit sale/month 108
YEARLY RM 77 760.00
Others
Population 3000
Share 2% 60
Price RM60
Unit sale/month 60
YEARLY RM 43 200.00
TOTAL RM 166 320.00

24
Market Share for Year 3

Table 2.7.4 Market Share for Year 3

Year 3
Housewife
Population 3325
Share 3% 100
Price RM60
Unit sale/month 100
YEARLY RM 72 000.00
Freelancer
Population 3806
Share 4% 152
Price RM60
Unit sale/month 152
YEARLY RM 109 440.00
Others
Population 3050
Share 3% 92
Price RM60
Unit sale/month 92
YEARLY RM 66 240.00
TOTAL RM 247 680.00

Calculations:

Yearly = Price x Unit sale/month x 12 months

25
3. CONCLUSION

In conclusion, the process of bringing new product into the market by using idea generation,
idea screening and market survey was done properly to design and create Magnetic Glass
Cleaner. The product design was analysed where the performance, reliability, safety in use,
durability and special features of the new product were elaborated. By introducing the product,
concept testing which referred from the questionnaire form that we made beforehand that was
to be distributed to the customers to inform them about our product. Respondents feedback was
analysed to determine the need and demands of customer. Next, build prototype for our
Magnetic Glass Cleaner product as planned and doing the survey to determine the test
marketing stage before our product could be commercialized to the market. From the new
product developement, Magnetic Glass cleaner can lead to profitable growth to existing and
new market.

4. REFERENCES

Anon., 2018. [Online]

Available at: http://www.topcleaningsecrets.com/house/how-to-clean-glass-and-mirrors.html
Anon., n.d. Market Surveys. [Online]
Available at: https://www.entrepreneur.com/encyclopedia/market-surveys

Zarina et al., 2017. Fundamental of Technology Entrepreneurship. 1 ed. Kuala Lumpur: Global
Mediastreet Sdn. Bhd..

Anon., n.d. Market Surveys. [Online]

Available at: https://www.entrepreneur.com/encyclopedia/market-surveys

Zarina et al., 2017. Fundamental of Technology Entrepreneurship. 1 ed. Kuala Lumpur: Global
Mediastreet Sdn. Bhd

26
5. APPENDICES
 Questionnaire

27