Chapter 01: Introduction

1.1 : Introduction – marketing

1.2 : Consumer behaviour
1.3 : consumer perception
Chapter 02:
2.1 : Industry profile
2.2 : Company profile
Chapter 03: Research Methodology
3.1 : Need of the study
3.2 : objectives of the study
3.3 : scope of the study
3.4 : limitations of the study
3.5 : data collection (primary data, secondary data)
3.6 : sample size
3.7 : questionnaire design
Chapter 04: Data analysis & interpretations
Chapter 05:
5.1 : findings
5.2 : suggestions
5.3 : conclusion
Chapter 06: Bibliography (books, magazines websites)
Chapter 07: Appendix & Questionnaire