Innovation DNA Team

Approach TOPs What to expect? Approach TOPs What to expect?

RESULTS
Do you want to achieve short
term or long term results?

• Focus on quick • Capitalize on • More Short Term Long Term • Focus on longer • Ensure long • More radical
wins. low hanging incremental strategic term existence. concepts with
• Close to current fruits. concepts with opportunities. longer term
offering. quick ROI. SCOPE • Broad exploration of ROI.
Do you want to focus on existing or value proposition.
disruptive technologies/markets?

• Start from existing • Stay close to • More incremental Inside Out Outside In • Start from future • Stronger • More radical
technologies and expertise. concepts. market trends. Start diversity of concepts.
customer needs. • Satisfy current from disruptive ideas.
customer needs. ORGANIZATIONAL APPROACH technologies. • Aim for future
Who should initiate innovative success.
initiatives?

• Start from C-level • Top • Longer process, Top Down Bottom Up • Initiatives within • Action driven. • Faster process
and roll out across management but higher chance specific business • Focussed • Slower structural
the organization. commitment. of long term units. approach. integration.
• Cross division success. STAKEHOLDERS
approach. Do you want to include external
parties into your innovation strategy?
• Integration of • External input. • Capture external Open Closed • Focus on • IP-protection. • Focus on internal
external • Customer insights. collaboration with expertise.
stakeholders validation. internal stakeholders.
(open innovation/
co-creation/…).

IDEATION
Where do you want new business
• Ongoing cross • Capture ideas • Broader extensive
• Focussed ideation • Clear scoping • Focussed set of concepts to be developed?
division broad when they occur. variety of ideas.
sessions on selected on specific ideas within Project Based Structural captivation of ideas
projects. division. project scope.
via online platforms.

EXECUTION • Longer structurally • Structural • Structurally

Which level of commitment do you want for the embedded programs engagement of embedded
• Focused • Focused usage • Concepts within execution of your innovation strategy? e.g. yearly stakeholders. innovation.
collaborations e.g. of resources. specific Project Based Structural accelerator, • Long term • Road to culture
hackathons, project departments? incubation units, commitment. change.
accelerators, … acquisition scoping,
…
CULTURE
Do you want to promote a corporate
• Planning & • Effective in ‘scale’ • Good for • Execution & failure • Effective in ‘ideation • Good for radical
or a startup-like culture?
structure focussed. phase. incremental focussed. & execution’ phase. innovations.
• Shareholder • Clear company fit. innovations. Corporate Startup • Customer centric. • Customer • Validated
focussed. • Strong scalability. • Strong business satisfaction. concepts.
focus. • Lower risk & high
speed.

About this tool
 innovation DNA we designed & tailored

The “Innovation DNA” is a tool developed to innovation programs for leading
facilitate innovation strategy discussions with organisations across industries around the printsize: A3
senior and executive teams. Using the globe. boardofinnovation.com/tools