7KH%RRNRI(OGULWFK*HPVWRQHV

7KHHQWLUHWH[WRIWKLVGRFXPHQW127DVLQJOHJUDSKLFLPDJHLVSXEOLVKHGDV2SHQ*DPH&RQWHQWXQGHUWKH2SHQ*DPH

/LFHQVHYHUVLRQDQGPD\EHUHSURGXFHGDFFRUGLQJWRLWVWHUPVZKLFKDUHDSSHQGHGWRWKLVGRFXPHQW

'0 7KHFKHVWRSHQVDQGUHYHDOVJROGSLHFHVDQGDFKDOFHGRQ\JHP
3& :KDW
VFKDOFHGRQ\ORRNOLNH"
'0 1RWHWRVHOI1H[WWLPHSODFH DSRWLRQRIJDVHRXVIRUP RUSHUKDSVDWXUTXRLVHJHP

7KDW
VD'XQJHRQ0DVWHU
VZRUVWQLJKWPDUH0RVWRIXVFDQUDWWOHRIIGLDPRQGVHPHUDOGVUXELHVDQG
VDSSKLUHV2.%XWWKHUHDUHVRPHJHRORJLFDOFKDOOHQJHVWR'XQJHRQVDQG'UDJRQV
7KHVHWDEOHVDUHQRWWKHHQGDOOEXWPHUHO\DJOLPSVHRIZKDWRQHSDUWLFXODUVWRQHRIHDFKNLQGORRNV
OLNHIROORZHGLQSDUHQWKHVLVE\WKHFRPPRQ' 'JROGSLHFHYDOXHIRUWKHVWRQH3OHDVHQRWHWKDWQRWZR
JHPVDUHDOLNHHVSHFLDOO\ZKHQ\RXGHDOZLWKVWRQHVVXFKDVEDQGHGDJDWHRUEORRGVWRQH7KHUHDUH
PXOWLSOHFRORUVRIVDUGVSLQHOVDQGPRVWFRUXQGXPJHPV
,IQRWKLQJHOVHWKLVLVDQHDWKDQGRXWIRU\RXU3OD\HU&KDUDFWHUV

DJDWHEDQGHGJS DJDWHH\HJS

DJDWHPRVVJS DOH[DQGULWHJS

DPEHUJS DPHWK\VWJS

DTXDPDULQHJS D]XULWHJS

EORRGVWRQHJS FDUQHOLDQJS

FKDOFHGRQ\JS FKU\VREHU\OJS

FKU\VRSUDVHJS FLWULQHJS

FRUDOJS FRUXQGXPILHU\\HOORZJS

FRUXQGXPULFKSXUSOHJS GLDPRQGEOXHZKLWHJS

GLDPRQGEOXHJS GLDPRQGEURZQJS

GLDPRQGFDQDU\JS GLDPRQGSLQNJS

HPHUDOGJS HPHUDOGFOHDUHVWEULJKWJUHHQJS

JDUQHWEURZQJUHHQJS JDUQHWUHGJS

JDUQHWYLROHWJS JROGHQ\HOORZWRSD]JS

KHPDWLWHJS LROLWHJS

MDFLQWKJS MDGHJS

MDVSHUJS MHWJS

ODSLVOD]XOLJS PDODFKLWHJS

PRRQVWRQHJS REVLGLDQJS

RQ\[JS RSDOEODFNJS

RSDOILUHJS RSDOZKLWHJS

SHDUOEODFNJS SHDUOIUHVKZDWHULUUHJXODUJS

SHDUOJROGHQJS SHDUOSLQNJS

SHDUOVLOYHUJS SHDUOZKLWHJS

SHULGRWJS TXDUW]EOXHJS

TXDUW]FOHDUURFNFU\VWDOJS TXDUW]URVHJS

TXDUW]VPRN\JS TXDUW]VWDUURVHJS

UKRGRFKURVLWHJS UXE\VWDUJS

VDSSKLUHEODFNVWDUJS VDSSKLUHEOXHJS

VDSSKLUHEOXHVWDUJS VDUGJS

VDUGRQ\[JS VSLQHOGHHSEOXHJS

VSLQHOGHHSJUHHQJS VSLQHOUHGEURZQJS

VSLQHOUHGJS WRXUPDOLQHJS

WLJHUH\HJS WXUTXRLVHJS

]LUFRQJS
23(1*$0(/,&(16(9HUVLRQ

7KHIROORZLQJWH[WLVWKHSURSHUW\RI:L]DUGVRIWKH&RDVW,QFDQGLV&RS\ULJKW:L]DUGVRIWKH&RDVW,QF:L]DUGV$OO5LJKWV5HVHUYHG

'HILQLWLRQV

v D&RQWULEXWRUVPHDQVWKHFRS\ULJKWDQGRUWUDGHPDUNRZQHUVZKRKDYHFRQWULEXWHG2SHQ*DPH&RQWHQW

v E'HULYDWLYH0DWHULDOPHDQVFRS\ULJKWHGPDWHULDOLQFOXGLQJGHULYDWLYHZRUNVDQGWUDQVODWLRQVLQFOXGLQJLQWRRWKHUFRPSXWHUODQJXDJHVSRWDWLRQPRGLILFDWLRQ

FRUUHFWLRQDGGLWLRQH[WHQVLRQXSJUDGHLPSURYHPHQWFRPSLODWLRQDEULGJPHQWRURWKHUIRUPLQZKLFKDQH[LVWLQJZRUNPD\EHUHFDVWWUDQVIRUPHGRUDGDSWHG

v F'LVWULEXWHPHDQVWRUHSURGXFHOLFHQVHUHQWOHDVHVHOOEURDGFDVWSXEOLFO\GLVSOD\WUDQVPLWRURWKHUZLVHGLVWULEXWH

v G2SHQ*DPH&RQWHQWPHDQVWKHJDPHPHFKDQLFDQGLQFOXGHVWKHPHWKRGVSURFHGXUHVSURFHVVHVDQGURXWLQHVWRWKHH[WHQWVXFKFRQWHQWGRHVQRWHPERG\WKH3URGXFW
,GHQWLW\DQGLVDQHQKDQFHPHQWRYHUWKHSULRUDUWDQGDQ\DGGLWLRQDOFRQWHQWFOHDUO\LGHQWLILHGDV2SHQ*DPH&RQWHQWE\WKH&RQWULEXWRUDQGPHDQVDQ\ZRUNFRYHUHGE\WKLV
/LFHQVHLQFOXGLQJWUDQVODWLRQVDQGGHULYDWLYHZRUNVXQGHUFRS\ULJKWODZEXWVSHFLILFDOO\H[FOXGHV3URGXFW,GHQWLW\

v H3URGXFW,GHQWLW\PHDQVSURGXFWDQGSURGXFWOLQHQDPHVORJRVDQGLGHQWLI\LQJPDUNVLQFOXGLQJWUDGHGUHVVDUWLIDFWVFUHDWXUHVFKDUDFWHUVVWRULHVVWRU\OLQHVSORWV
WKHPDWLFHOHPHQWVGLDORJXHLQFLGHQWVODQJXDJHDUWZRUNV\PEROVGHVLJQVGHSLFWLRQVOLNHQHVVHVIRUPDWVSRVHVFRQFHSWVWKHPHVDQGJUDSKLFSKRWRJUDSKLFDQGRWKHUYLVXDO
RUDXGLRUHSUHVHQWDWLRQVQDPHVDQGGHVFULSWLRQVRIFKDUDFWHUVVSHOOVHQFKDQWPHQWVSHUVRQDOLWLHVWHDPVSHUVRQDVOLNHQHVVHVDQGVSHFLDODELOLWLHVSODFHVORFDWLRQV
HQYLURQPHQWVFUHDWXUHVHTXLSPHQWPDJLFDORUVXSHUQDWXUDODELOLWLHVRUHIIHFWVORJRVV\PEROVRUJUDSKLFGHVLJQVDQGDQ\RWKHUWUDGHPDUNRUUHJLVWHUHGWUDGHPDUNFOHDUO\
LGHQWLILHGDV3URGXFWLGHQWLW\E\WKHRZQHURIWKH3URGXFW,GHQWLW\DQGZKLFKVSHFLILFDOO\H[FOXGHVWKH2SHQ*DPH&RQWHQW

v I7UDGHPDUNPHDQVWKHORJRVQDPHVPDUNVLJQPRWWRGHVLJQVWKDWDUHXVHGE\D&RQWULEXWRUWRLGHQWLI\LWVHOIRULWVSURGXFWVRUWKHDVVRFLDWHGSURGXFWVFRQWULEXWHGWR
WKH2SHQ*DPH/LFHQVHE\WKH&RQWULEXWRU

v J8VH8VHGRU8VLQJPHDQVWRXVH'LVWULEXWHFRS\HGLWIRUPDWPRGLI\WUDQVODWHDQGRWKHUZLVHFUHDWH'HULYDWLYH0DWHULDORI2SHQ*DPH&RQWHQW

v K<RXRU<RXUPHDQVWKHOLFHQVHHLQWHUPVRIWKLVDJUHHPHQW

7KH/LFHQVH7KLV/LFHQVHDSSOLHVWRDQ\2SHQ*DPH&RQWHQWWKDWFRQWDLQVDQRWLFHLQGLFDWLQJWKDWWKH2SHQ*DPH&RQWHQWPD\RQO\EH8VHGXQGHUDQGLQWHUPVRI
WKLV/LFHQVH<RXPXVWDIIL[VXFKDQRWLFHWRDQ\2SHQ*DPH&RQWHQWWKDW\RX8VH1RWHUPVPD\EHDGGHGWRRUVXEWUDFWHGIURPWKLV/LFHQVHH[FHSWDVGHVFULEHGE\WKH
/LFHQVHLWVHOI1RRWKHUWHUPVRUFRQGLWLRQVPD\EHDSSOLHGWRDQ\2SHQ*DPH&RQWHQWGLVWULEXWHGXVLQJWKLV/LFHQVH

2IIHUDQG$FFHSWDQFH%\8VLQJWKH2SHQ*DPH&RQWHQW<RXLQGLFDWH<RXUDFFHSWDQFHRIWKHWHUPVRIWKLV/LFHQVH

*UDQWDQG&RQVLGHUDWLRQ,QFRQVLGHUDWLRQIRUDJUHHLQJWRXVHWKLV/LFHQVHWKH&RQWULEXWRUVJUDQW<RXDSHUSHWXDOZRUOGZLGHUR\DOW\IUHHQRQH[FOXVLYHOLFHQVHZLWK
WKHH[DFWWHUPVRIWKLV/LFHQVHWR8VHWKH2SHQ*DPH&RQWHQW

5HSUHVHQWDWLRQRI$XWKRULW\WR&RQWULEXWH,I<RXDUHFRQWULEXWLQJRULJLQDOPDWHULDODV2SHQ*DPH&RQWHQW<RXUHSUHVHQWWKDW<RXU&RQWULEXWLRQVDUH<RXURULJLQDO
FUHDWLRQDQGRU<RXKDYHVXIILFLHQWULJKWVWRJUDQWWKHULJKWVFRQYH\HGE\WKLV/LFHQVH

1RWLFHRI/LFHQVH&RS\ULJKW<RXPXVWXSGDWHWKH&23<5,*+7127,&(SRUWLRQRIWKLV/LFHQVHWRLQFOXGHWKHH[DFWWH[WRIWKH&23<5,*+7127,&(RIDQ\2SHQ
*DPH&RQWHQW<RXDUHFRS\LQJPRGLI\LQJRUGLVWULEXWLQJDQG<RXPXVWDGGWKHWLWOHWKHFRS\ULJKWGDWHDQGWKHFRS\ULJKWKROGHU
VQDPHWRWKH&23<5,*+7127,&(
RIDQ\RULJLQDO2SHQ*DPH&RQWHQW\RX'LVWULEXWH

8VHRI3URGXFW,GHQWLW\<RXDJUHHQRWWR8VHDQ\3URGXFW,GHQWLW\LQFOXGLQJDVDQLQGLFDWLRQDVWRFRPSDWLELOLW\H[FHSWDVH[SUHVVO\OLFHQVHGLQDQRWKHULQGHSHQGHQW
$JUHHPHQWZLWKWKHRZQHURIHDFKHOHPHQWRIWKDW3URGXFW,GHQWLW\<RXDJUHHQRWWRLQGLFDWHFRPSDWLELOLW\RUFRDGDSWDELOLW\ZLWKDQ\7UDGHPDUNLQFRQMXQFWLRQZLWKD
ZRUNFRQWDLQLQJ2SHQ*DPH&RQWHQWH[FHSWDVH[SUHVVO\OLFHQVHGLQDQRWKHULQGHSHQGHQW$JUHHPHQWZLWKWKHRZQHURIVXFK7UDGHPDUN7KHXVHRIDQ\3URGXFW,GHQWLW\
LQ2SHQ*DPH&RQWHQWGRHVQRWFRQVWLWXWHDFKDOOHQJHWRWKHRZQHUVKLSRIWKDW3URGXFW,GHQWLW\7KHRZQHURIDQ\3URGXFW,GHQWLW\XVHGLQ2SHQ*DPH&RQWHQWVKDOO
UHWDLQDOOULJKWVWLWOHDQGLQWHUHVWLQDQGWRWKDW3URGXFW,GHQWLW\

,GHQWLILFDWLRQ,I\RXGLVWULEXWH2SHQ*DPH&RQWHQW<RXPXVWFOHDUO\LQGLFDWHZKLFKSRUWLRQVRIWKHZRUNWKDW\RXDUHGLVWULEXWLQJDUH2SHQ*DPH&RQWHQW

8SGDWLQJWKH/LFHQVH:L]DUGVRULWVGHVLJQDWHG$JHQWVPD\SXEOLVKXSGDWHGYHUVLRQVRIWKLV/LFHQVH<RXPD\XVHDQ\DXWKRUL]HGYHUVLRQRIWKLV/LFHQVHWRFRS\
PRGLI\DQGGLVWULEXWHDQ\2SHQ*DPH&RQWHQWRULJLQDOO\GLVWULEXWHGXQGHUDQ\YHUVLRQRIWKLV/LFHQVH

&RS\RIWKLV/LFHQVH<RX0867LQFOXGHDFRS\RIWKLV/LFHQVHZLWKHYHU\FRS\RIWKH2SHQ*DPH&RQWHQW<RX'LVWULEXWH
8VHRI&RQWULEXWRU&UHGLWV<RXPD\QRWPDUNHWRUDGYHUWLVHWKH2SHQ*DPH&RQWHQWXVLQJWKHQDPHRIDQ\&RQWULEXWRUXQOHVV<RXKDYHZULWWHQSHUPLVVLRQIURPWKH
&RQWULEXWRUWRGRVR

,QDELOLW\WR&RPSO\,ILWLVLPSRVVLEOHIRU<RXWRFRPSO\ZLWKDQ\RIWKHWHUPVRIWKLV/LFHQVHZLWKUHVSHFWWRVRPHRUDOORIWKH2SHQ*DPH&RQWHQWGXHWRVWDWXWH
MXGLFLDORUGHURUJRYHUQPHQWDOUHJXODWLRQWKHQ<RXPD\QRW8VHDQ\2SHQ*DPH0DWHULDOVRDIIHFWHG

7HUPLQDWLRQ7KLV/LFHQVHZLOOWHUPLQDWHDXWRPDWLFDOO\LI<RXIDLOWRFRPSO\ZLWKDOOWHUPVKHUHLQDQGIDLOWRFXUHVXFKEUHDFKZLWKLQGD\VRIEHFRPLQJDZDUHRIWKH
EUHDFK$OOVXEOLFHQVHVVKDOOVXUYLYHWKHWHUPLQDWLRQRIWKLV/LFHQVH

5HIRUPDWLRQ,IDQ\SURYLVLRQRIWKLV/LFHQVHLVKHOGWREHXQHQIRUFHDEOHVXFKSURYLVLRQVKDOOEHUHIRUPHGRQO\WRWKHH[WHQWQHFHVVDU\WRPDNHLWHQIRUFHDEOH

&23<5,*+7127,&(2SHQ*DPH/LFHQVHY&RS\ULJKW:L]DUGVRIWKH&RDVW,QF6\VWHP5XOHV'RFXPHQW&RS\ULJKW:L]DUGVRIWKH&RDVW,QF
$XWKRUV-RQDWKDQ7ZHHW0RQWH&RRN6NLS:LOOLDPVEDVHGRQRULJLQDOPDWHULDOE\(*DU\*\JD[DQG'DYH$UQHVRQ