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INSTRUMENT

External Factors Affecting the Impulsive Buying Behavior of the Senior High School
Students of University of Saint Louis

Part 1: Personal Data and Information


Instruction: Fill out the information needed below. Your honesty is appreciated.
1. Name (optional): ___________________________________________
2. Sex: __Male __Female
3. Grade: __11 __12
4. Strand: __ ABM __ HUMSS __ STEM – H __ STEM – NH

Part 2: Basic Impulsive Traits


Instruction: These questions ask on how you do impulse buying. Please check the
item/s that applies you the most.

1. Categories of Impulse Buying (You may check more than one)


__ Pure Impulse Buying. (Purchasing a candy bar at the checkout line of a
grocery store)
__ Reminded Impulse Buys (Buying a sharpener when buying a new pencil)
__ Suggested Impulse Buys (Friends urging you to buy new clothes)
__ Planned Impulse Buys (Buying a new phone without knowing the full specs)
2. How many times do you buy impulsively in a month?
__ 1-3 __ 4-6 __7-9 __10-12

Part 3: Pre – Determined External Factors

1 – Strongly Disagree 2 – Disagree 3 – Neither Disagree nor Agree


4 – Agree 5 – Strongly Agree
A.
1 2 3 4
1. My Friends influence me over my impulsive buying
behavior
2. I am convinced on what my friends say about the product I
tend to purchase
3. I believe my friends’ comment about the product I tend to
buy.
4. I am always curious about my friends’ recommendation
about a certain product
5. The benefits of the product provided by my friends are
believable to me
6. Products suggested by my best friend makes me buy the
product immediately
7. I will consider buying the product after hearing my friends’
suggestion
8. I usually look for the best product suggestion among my
friends.
9. I think that my friends’ suggestion about a product is
interesting

Pre – Determined External Factors Affecting the Impulsive Buying Behavior of the Senior
High School Students of University of Saint Louis | 1
10. I have a feeling of satisfaction whenever I impulsively
buy a product because of my friends.

Pre – Determined External Factors Affecting the Impulsive Buying Behavior of the Senior
High School Students of University of Saint Louis | 2
Pre – Determined External Factors Affecting the Impulsive Buying Behavior of the Senior
High School Students of University of Saint Louis | 2

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