Dear Sir/Madam,

My name is Tu Pham, a senior student from the Foreign Trade University in Ho Chi
Minh city. I am currently conducting an academic survey for my graduation thesis
entitled: “Evaluating International Tourists’ Satisfaction Towards Tourist
Destination - Da Nang City”. Because data collection is a fundamental part of
accomplishment of the thesis, I would highly appreciate if you can spend about 5 to 7
minutes helping me answer this questionnaire. All information will be used for
analysis in this thesis only and will be kept confidential.
Thank you very much for your kind operation!
Yours faithfully,
P/s: Please answer all questions!
PART 1: PERSONAL INFORMATION
Please put an (X) on your answers

1. Where are you from?

☐ Asia ☐ Europe ☐ America
☐ Africa ☐ Australia/Oceania
2. What is your gender?
☐ Male ☐ Female ☐ Others
3. What is your age range?
☐ Under 18 ☐ 18 – 25 ☐ 26 – 35
☐ 36 – 45 ☐ Over 45
4. What is your job?
☐ Student ☐ Retired ☐ Unemployed
☐ Office staff (private company or government) ☐ Self-employment
☐ Business owner ☐ Freelancer
☐ Others: …………………………………

5. What is your highest level of education?

 ☐ No schooling ☐ High school education
☐ Primary education ☐ College/University education
☐Middle school education ☐ Master or higher education
(secondary school)
6. How many times have you visited Da Nang city?
☐ Once ☐ Three times
☐ Twice ☐ More than three times

PART 2: MEASURING SATISFACTION TOWARD DA NANG CITY

Please circle one of the numbers to indicate the below statements.

 1 = Totally disagree
 2 = Disagree
 3 = Neutral
 4 = Agree
 5 = Totally agree
EVALUATION
1 2 3 4 5
1. CULTURAL / HERITAGE/ NATURAL ATTRACTIONS
Cultural and historical sites in Da Nang
(such as the Danang Museum, the Danang Museum of

1.1 Cham Sculpture, the revolutionary base K20, and the 1 2 3 4 5

Marble Mountains,..) are unique and
spectacular.
Da Nang’s cultural heritages (such as “Bai
1.2 choi”, “Tuong”, the Whale worshipping ritual, and the 1 2 3 4 5
Avalokitesvara Bodhisattva festival) are interesting.
1.3 Beaches in Da Nang are spectacular. 1 2 3 4 5
1.4 Weather in Da Nang is nice, pleasant. 1 2 3 4 5
1.5 Eco-system in Da Nang (including forests, 1 2 3 4 5
 beaches, animals..) is various and awesome.
Da Nang offers a lot of beautiful natural
1.6 1 2 3 4 5
sceneries.
In Da Nang, natural environment is clean
1.7 1 2 3 4 5
and not polluted.

2. PHYSICAL INFRASTRUCTURE
2.1 There are many public toilets. 1 2 3 4 5
The toilets and sinks are very clean and
2.2 1 2 3 4 5
have full facilities.

The Internet is available with good

2.3 1 2 3 4 5
connection speed.

Accommodation types (hotels, motels,

2.4 homestays ...) are diverse and suitable for 1 2 3 4 5
each specific need.
Accommodation is fully furnished, airy and
2.5 1 2 3 4 5
clean.
2.6 Road system is of good quality. 1 2 3 4 5
There are enough safe sidewalks for
2.7 1 2 3 4 5
pedestrians.
In Da Nang, transport system is convenient
2.8 1 2 3 4 5
and works well.
3. PEOPLE
In Da Nang, local people are friendly,
3.1 1 2 3 4 5
hospitable and helpful.
The local people are willing to share
3.2 1 2 3 4 5
information about Da Nang destination.
Employees (who work in tourism industry) in Da
3.3 Nang city have good communication skill 1 2 3 4 5
in foreign language.
3.4 Employees have professional service skills. 1 2 3 4 5
Complaints and requirements of tourists are
3.5 1 2 3 4 5
responded promptly by employees.
4. GASTRONOMY
4.1 There is a variety of specialties in Da Nang. 1 2 3 4 5
4.2 Food and beverage are delicious. 1 2 3 4 5
4.3 Food and beverages are hygienic. 1 2 3 4 5
The culinary culture here is really unique
4.4 because there are many options for eating 1 2 3 4 5
here.
5. TOURISM LEISURE AND ENTERTAINMENT
Da Nang has high availability of local
5.1 1 2 3 4 5
festivals, fairs and events.
5.2 Many shopping facilities are available. 1 2 3 4 5
There are a wide range of unique outdoor
5.3 activities (relaxing on beach, trekking, 1 2 3 4 5
surfing…).
Nightlife activities in Da Nang are lively
5.4 1 2 3 4 5
and exciting.
There are enough entertainment facilities
5.5 1 2 3 4 5
availble in Da Nang city.

5.6 Entertainment service is well organized. 1 2 3 4 5

6. SAFETY AND SECURITY

I have sense of safety while wearing
6.1 jewellery, mobile phone, camera, 1 2 3 4 5
cinecamera,…openly in Da Nang city.
I have sense of safety while walking alone
6.2 1 2 3 4 5
after dark in Da Nang city.
6.3 I have sense of safety while joining traffic 1 2 3 4 5
 and transportation system in Da Nang city.
I have sense of safety while staying in
6.4 1 2 3 4 5
accommodation places in Da Nang city.
I have sense of safety while traveling alone
6.5 1 2 3 4 5
in Da Nang city.
Security guards are always available in
6.6 1 2 3 4 5
crowded tourist destinations.
There is no situation in which aggressive
6.7 and pushy street vendors make difficulties 1 2 3 4 5
for me.
6.8 There is no theft or robbery in Da Nang. 1 2 3 4 5
7. PRICE
Price of accommodation facilities is
7.1 1 2 3 4 5
reasonable.
7.2 Price of food and beverage is reasonable. 1 2 3 4 5
7.3 Price of merchandise is reasonable. 1 2 3 4 5
Sightseeing tickets’ price is reasonable and
7.4 1 2 3 4 5
commensurate with its quality.
The cost of visiting Da Nang city is a
7.5 1 2 3 4 5
bargain relative to the benefits I receive.
8. CONCERNING SATISFACTION
Overall, I are satisfied with the trip to Da
8.1 1 2 3 4 5
Nang city.
Visiting Da Nang city goes beyond my
8.2 1 2 3 4 5
expectations.
8.3 I will revist Da Nang. 1 2 3 4 5
I will recommend Da Nang as an attractive
8.4 destination to my family members and 1 2 3 4 5
friends.
***Thank you for your time and wish you have a nice trip!***