Tourist Destination Questionnaire

Dear Sir or Madam!

Good morning/afternoon and welcome to our tourist destination. We are pleased
that you decided to stay here. If you have spent at least one night at our
destination we kindly ask you to participate in a survey which will help us make
your future stay here even more pleasant. The interview will take about 10
minutes and is conducted anonymously.

1. How many times you already visiting Ubud ?

1. First Time
2. More than 2

2. Where did you hear about this tourist destination? (mark the appropriate
answer, more answers possible)
1. I already knew of it.
2. The Internet.
3. Friends and relatives.
4. Media.
5. Books and guides.
6. Travel agency.
7. Fairs and/or exhibitions.
8. It was part of the travel package.
9. Other, what: _________________________

3. How many nights are you planning to stay at this tourist destination: ______

4. What are the main reasons for your visit to this tourist destination? (mark the
appropriate answer)
1. Rest and relaxation.
2. Visiting relatives and friends.
3. Business reasons.
4. Attending a conference, congress, seminar, and other forms of educations.
5. Culture.
6. Fun.
7. Sports and recreation.
8. Health.
9. Religious reasons.
10. Other,what:________________________

5. Below are listed some statements which refer to the Destination Image of this
tourist destination. For each statement please indicate to what extent you agree
with it. »1« means you completely disagree with it, and »5« means you agree
with it completely.

I completely I completely I don't

1
 disagree agree know
1 2 3 4 5
1. 1 think most people have a positive 1 2 3 4 5
opinion about this tourist destination.
2. The people at this tourist destination is 1 2 3 4 5
friendly towards the guests.
3. This tourist destination has a unique 1 2 3 4 5
image.
4. 1 think this tourist destination is popular 1 2 3 4 5
rather than other object in Bali.
5. The people at this tourist destination 1 2 3 4 5
always put guest first.
6. This tourist destination respects the 1 2 3 4 5
natural environment.
7. This destination is safe and comfortable 1 2 3 4 5

8. Ubud offer of many tourist attractions 1 2 3 4 5

9. A variety of restaurant and accomadation 1 2 3 4 5

in Ubud
10. Comfortable for doing activities in Ubud 1 2 3 4 5

11. Ubud offers many attractions related to 1 2 3 4 5

my desire
12. Ubud destination can demonstrate 1 2 3 4 5
prestige and lifestyle

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7. Below are listed some elements that you might consider when you chose this tourist
destination according to your perceived at this tourist destination (where »1« means -1
completely disagree, »5« -1 completely agree).

»AT THIS DESTINATION, THIS

ELEMENT IS EXCEPTIONAL/
AT EXCEPTIONALLY HIGH
PERCEIVED OF THIS TOURIST
LEVEL «
DESTINATION
I completely I completely
disagree agree
1 2 3 4 5
1. Personal safety and security. 1 2 3 4 5
2. The destination can be easily 1 2 3 4 5
reached.
3. Overall cleanliness of the 1 2 3 4 5
destination.
4. Unspoiled nature. 1 2 3 4 5
5. Beach conditions. 1 2 3 4 5
6. Diversity of cultural/ historical 1 2 3 4 5
attractions (architecture, tradition
and customs . . . )
7. The quality of the 1 2 3 4 5
accommodation (hotel,
motel,etc ...)
8. Friendliness of the local people. 1 2 3 4 5
9. Organization of the local 1 2 3 4 5
transportation services.
10. The offer of local cuisine. 1 2 3 4 5
11. Possibilities for shopping. 1 2 3 4 5
12. Night life and entertainment. 1 2 3 4 5
13. Opportunity for rest. 1 2 3 4 5
14. Availability of sport facilities and 1 2 3 4 5
recreational activities.
15. Offer of cultural and other events. 1 2 3 4 5
16. Value for money 1 2 3 4 5
17. Wellness offer. 1 2 3 4 5
18. the beauty of the beach 1 2 3 4 5
19. My choice to visit this destination 1 2 3 4 5
was a wise one
20. the beauty of the nature increase the 1 2 3 4 5
identity of this destination

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8. The next set of questions refers to your value connected with your stay at this
tourist destination. For each of the following statements please indicate to
what extent do you agree with them, »1« means you completely disagree and
»5« that you completely agree with the statement.

I completely I completely
Perceived Question disagree agree
1 2 3 4 5
1. Making a booking at this tourist destination 1 2 3 4 5
was easy.
2. The price of B&B/half board/ full board in 1 2 3 4 5
this tourist destination is reasonable.
3. The prices of additional offer at this tourist 1 2 3 4 5
destination (i.e. prices of food and drink,
prices of souvenirs, prices of handcrafted
products, prices of excursions, prices of
beauty and relaxing programs) are favorable.
4. Overall, staying in this tourist destination has 1 2 3 4 5
been very valuable to me.
5. I have gained a lot of new knowledge and 1 2 3 4 5
experiences in this tourist destination.
6. Staying at this tourist destination is worth 1 2 3 4 5
every paid.

9. Now we would like to ask you to tell us to what extent do you agree with the
following statements (means you completely disagree and »5« that you
completely agree with it)
I completely I completely
Overall Satisfaction disagree agree
1 2 3 4 5
1. I am pleased that I decided to visit this tourist 1 2 3 4 5
destination.
2. The visit to this tourist destination exceeded my 1 2 3 4 5
expectations.
3. I will speak highly of this tourist destination to 1 2 3 4 5
my friends and colleagues.
4. If I had to decide again I would choose this 1 2 3 4 5
tourist destination again.
5. I will recommend this tourist destination to my 1 2 3 4 5
friends and relatives.
6. I will return to this tourist destination. 1 2 3 4 5

7. I feel at home in this tourist destination 1 2 3 4 5

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10. In this part of the questionnaire we ask you to rate your overall satisfaction
with your visit to this tourist destination on a scale 1-5. Here »1« means you
are completely dissatisfied and »5« that you are completely satisfied.

Completely Completely
dissatisfied satisfied I don't
1 2 3 4 5 know

What is your overall satisfaction with your visit 1 2 3 4 5

to this tourist destination?

Now a few questions about your holiday or travel:

11. Was your trip to this touris destination organized by travel agent / another
organizer ? (mark the appropriate answer)
1. Yes
2. No

12. When did you decide to stay at this tourist destination? (mark the appropriate
answer)
1. Less than a month ago.
2. 1 to 3 months ago.
3. More than 3 months ago.

12. Do you expect your expenses whilst staying at this tourist destination to be:
(mark the appropriate answer)
1. Within what was planned.
2. Higher than planned.
3. Lower than planned.

For the very end, a few questions about you.

13. Please, name your country of residence: ___________________

14. What is your employment status? (mark the appropriate answer)

1. Employed.
2. Self-employed.
3. Unemployed.
4. Retired / renter.
5. Student / pupil.
6. Other, what: _____________________

15. Year of birth: __________________

16. Gender (mark the appropriate answer):

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1. Male. 2. Female.

Thank you very much for your time and answers!