Flowchart of Communication

CHANNEL
4
2

RECIEVER
ENCODING

MESSAGE

IDEA
SENDER
THEORY
1 FACT 5
FEELINGS
FEEDBACK DECODING

7
UNDERSTANDI
NG

What is Communication?
Communication is a process of sending and receiving verbal and non-verbal messages.
Communication is a two way process of exchanging ideas or information and is considered effective
when sender receives response from receiver.

Sender / Encoder

Language is in the form of symbols. So sender puts his/her idea in the form of words (through
encoding). The sender is also performing the role of encoder.
• While sending a message, you are the “encoder”, the writer or speaker, depending on whether your
message is written or oral.

• express your message so that the receiver(s)

• react as you desire

• You decide which symbols best convey your message and which message channel will be most
effective among the oral and written media (letter, memo, telephone, etc)

Message

• The message is the main idea that you wish to communicate; it is of both verbal (written or spoken)
symbols and nonverbal (unspoken) symbols. First decide exactly what your message is. Also
consider the receiver of your message. Message could be sharing of idea, fact, theory or feelings.

Medium/Channel

• It means the way by which a message is communicated

• You can choose electronic mail, the printed word

• The choice of medium is affected by the relationship between the sender and the receiver.

Feedback

● It refers to the response of an audience to a message or activity.

● Feedback can be conveyed both verbally and nonverbally.

Context

• Every message, whether oral or written, begins with context. Context is a broad field that includes
country, culture, organization, and external and internal stimuli.

• Another aspect of context is the external stimuli

• Internal stimuli have effect on how you translate ideas into a message.
• Your attitudes, opinions, emotions, past experiences, like and dislikes, education, job status and
confidence.

In nutshell, the sender is the one who initiate the communication in a particular context (setting)
and he encodes the message (bring his ideas into words) and sends the message through channel
(email, written or oral) the receiver decodes the message and after understanding give feedback to
the sender. This is the whole process of communication it is also called communication model.