COMMUNICATION

Oral Communication in Context

The Development of Listening and Speaking Skills and Strategies for Effective Communication in various
situations .
 WHAT IS COMMUNICATION?

Is a process of exchanging ideas between two or more persons.

The act or process of using words, sounds, signs, or behaviors to
express or exchange information or to express your ideas,
thoughts, feelings, etc., to someone else
A process by which information is exchanged between individuals
through a common system of symbols, signs, or behavior .
 Value of Communication

The word communication is came from the

Latin word “communis” which means
common or to “commune” or to come
together or to share something in common.
Communication in its most basic sense is the cement that holds
society together. Without it, society will fall apart.

Maslog 1988
 THE NATURE OF COMMUNICATION

Communication represents the important role inside

personal existence, family member’s existence, cultural
existence, company existence and many others. 
1. Communication is related to human activity: Communication
exchanges are actually directly linked with every single ball of
human being lifetime.
2. Communication involves two or more parties: At least, two parties
are involved in virtually any communication exchange process.
3.Communication could be one-way or maybe two-way
process: Communication might take the design involving two-way or
maybe one-way process. With two-way communication, the receiver
sends his feedback to the sender after receiving the message. 
4. Success of communication depends on a proper understanding of the parties
involved: Powerful communication comes about if your receiver feels your concept
you might say your sender posts the idea. If the receiver doesn’t deliver his or her
reaction to your sender, your sender is not going to fully grasp your receiver’s
view. 
5. Conversation in organization flows in a variety of styles: With organization,
information flows in a variety of recommendations, for example way upward
direction, down way, horizontal way and many others.
 7 Major Elements of Communication Process

(1) Sender:
The person who intends to convey the message with the intention of passing information and ideas to others
is known as sender or communicator.

(2) Ideas:
This is the subject matter of the communication. This may be an opinion, attitude, feelings, views, orders, or
suggestions.

(3) Encoding:
Since the subject matter of communication is theoretical and intangible, its further passing requires use of
certain symbols such as words, actions or pictures etc. Conversion of subject matter into these symbols is the
process of encoding.
(4) Communication Channel:
The person who is interested in communicating has to choose the channel for
sending the required information, ideas etc. This information is transmitted to
the receiver through certain channels which may be either formal or informal.

(5) Receiver:
Receiver is the person who receives the message or for whom the message is
meant for. It is the receiver who tries to understand the message in the best
possible manner in achieving the desired objectives.
(6) Decoding:
The person who receives the message or symbol from the communicator tries
to convert the same in such a way so that he may extract its meaning to his
complete understanding.

(7) Feedback:
Feedback is the process of ensuring that the receiver has received the message
and understood in the same sense as sender meant it.
Communication Process

SPEAKER RECEIVER
MESSAGE

LINEAR MODEL OF COMMUNICATION

The Interactive (stimulus-response) Model of Communication

Feed back

SPEAKE
RECEIVER
R MESSAG
E

Feed back
 Group Activity

Out of the given words choose 5 to 6 words to make your own model of
communication.
encoder decoder destination

transmitter
message
receiver noise

interpreter information source