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Communication- The word ‘communication’ is derived from Latin word ‘communis’, which means common. It
is a process of exchange of facts, ideas, opinions and a means that individuals or organizations share the
meaning and understanding with one another.
Methods Of Communication
Verbal
Oral
Written
Non-Verbal
Body Language- the process of communicating nonverbally through conscious or unconscious gestures and
movements.
Sign Language- a system of communication using visual gestures and signs, as used by deaf people
Para Language- the nonlexical component of communication by speech, for example intonation, pitch and
speed of speaking, hesitation noises, gesture, and facial expression
Circumstantial Language- also known as circumstantial thinking, or circumstantial speech, often
include excessive irrelevant details in their speaking or writing.
Oral Communication
sound or representation of language, and its consists of the speaking and listening process.
process begins with expressions of ideas through association with words.
ability to talk with others to give and exchange ideas,such as: ask questions,give directions, coordinate
work tasks,explain and persuade.
Importance of Communication
builds the gap between two or more parties
economic importance
individual fulfillment
exercising of rights and previliges
Nature of Communication
Communication Process
refers to the exchange of information between two or more people. It is a continous process.
Elements of
Communication
Sender- person who intends to convey the message, the source of information or message.
Ideas/ Message- this is the subject of communication, this may be an opinion,attitude, feelings, views, orders, or
suggestions.
Encoding- the process of converting the message into words,actions, or other forms that the speaker
understands.
Communication Channel- this information is transmistted to the receiver through certain channels which may
be either formal or informal.
Receiver- who receives the message or someone who decodes the message.
Decoding- the process of interpreting the encoded message of the speaker by the receiver.
Feedback- is the process of ensuring that the receiver has received the message. This is the reactions , responses,
or information provided bye the receiver.
Communication
Functions
refers to how
people use
language for different purposes
how language is affected by different time,place, and situation.
Functions of Communication
Control- functions which control behavior of people.
Social Interaction- allows individuals to interact with others.
Motivational- motivates or encourages people to live better.
Information- used for getting and giving information.
Emotional Expression- used to express your feelings.
COMMUNICATION MODELS
3 Models of Communication
Shannon-Weaver Model
Schramm Model
Transaction Model Of Communication
Shannon-Weaver Model
Claude Elwood Shannon and Warren Weaver wrote an article “A mathematical Theory of
Communication” in Bell System Technical Journal (1948)
Shannon was as an American Mathematician, Electronic Engineer, and Weaver was an American
Scientist.
designed to develop the effective communication between sender and receiver.
“MOTHER OF ALL MODELS”
Linear Communication
is one-way,
focusing on the transmission of a message to a receiver who never responds or has no way of
responding to the information conveyed.
Schramm Model
visualized the process of communication as an exchange of thoughts and ideas.
the processes of encoding and decoding are the key components of this model, including feedback.
process goes on starting from the sender who encodes the message transmitted to the receiver which
he interprets; decodes a message to be sent back to the source who in turn, decodes and interprets the
information sent.
Interactive
is a two-way
communication process where a response is given after a message is sent.
recipient of the action intentionally or unintentionally gives feedback assoaciated with the information
received.
Transactional Model
communication is dynamic.
use for interpersonal communication.
senders and receivers are known as communicators, they interchange their roles.
includes the role of context and environment.
includes noise and communication barriers as factors.
simultaneous feedback.