In few years JAMMU & KASHMIR BANK financial services has emerged

as a tool for ensuring one’s financial well-being. P.O.S machines, CREDITcards,

DEBIT cards etc. have helped families tap into the success of Indian industries. As
information and awareness is rising more and more people are enjoying the
benefits of investing in mutual funds and using various services. The trick for
converting a person with no knowledge of services to a profitable customer is to
understand which of the potential customers are more likely to buy credit card,
P.O.S machine, debit card and to use the right argument in the sales process that
customers will accept as important and relevant to their decision.

This project gave me a great learning experience and at the same time it
gave me enough scope to implement my marketing ability in the sale of the
services offered by the bank. This report will help to know about the various
financial services offered by the J&K bank and the people response to them. The
report throws some light on some factors that lead to the preference of J&K bank
services over other banks. I hope the research findings and conclusions will be of
use.

FINANCIAL SERVICES DEPARTMENT OF THE J&K BANK

The Financial Services Department of Zonal Office Jammu has the

responsibility of coordinating between the branches – customers – head office
(CHQ, SRINAGAR).The department deals with all third party products and
markets them through its respective branches.

Like other banks J&K BANK also provides “FINANCIAL SERVICES

PRODUCTS” to their customers, so that the transactions can be easily done
without spending extra time. These are the extra benefits that a bank provides to its
customer, so that the customer can have all the details of the transactions made by
them without visiting to the branch. These FINANCIAL SERVICES includes:

1. Insurance: J&K bank ties up with METLIFE for life insurance & BAJAJ
Allianz for non-life insurance.

2. Debit cards

3. Credit cards

4. POS machine

5. Mutual Funds

6. E-banking

CREDIT CARD

A credit card is part of a system of payments named after the small plastic
card issued to the users of the system. It is a card entitling its holder to buy goods
and services based on the holders promise to pay of these goods and services. The
issuer of the card grants a line of credit to the consumer (or the user) from which
the user can borrow money for payment to a merchant or as a cash advance to the
user.

A credit card is different from a charge card requires the balance to be paid
in full each month. In contrast, credit cards allow the consumers to ‘revolve’ their
balance, at the cost of having interest charged. Most credit cards are issued by
local banks or credit unions, and are the shape and size specified by the ISO/IEC
7810 standard as ID-1.