Group 1

Dara Sandeep
Isvorya S
Milind Dev Shukla
Mohd Junaid Siddiqui
 The Origin

• An ambitious campaign to arrest the declining sex ratio

and champion gender equality, the BBBP was launched on
January 22, 2015, from Haryana's Panipat
• Launched in 100 districts in 2014-15, 61 additional
districts were added in 2015-16
• Supporting Campaign – Sukanya Samriddhi Yojana
• Beti Bachao Beti Padhao campaign will also be scaled up
to Beti Aapki Dhan Lakshmi Aur Vijay Lakshmi to represent
the “change" towards gender equality
 Achievements
• Sex Ratio at Birth has improved in 107 districts between 2015-16 and
2018-19. On an average, the sex ratio for 161 districts has improved from
909 in 2015-16 to 919 in 2018-19
• A father in Haryana launched the 'Selfie with Daughter' initiative, the
underlying message was to instill a sense of pride in parents of daughters
 The Case Of Hanumangarh
• On 24 January 2019, National Girl Child Day, awarded several states and districts that showed “exemplary
performance” under the BBBP scheme. Hanumangarh district of northern Rajasthan was one of seven districts
felicitated for “enabling girl child education”
• The perception of change was dominant, but upon investigation, it did not stand scrutiny—little progress had been
made on actual metrics such as teacher training, the access to clean toilets and the ease of transportation to school
• District administrators unaware of what had they done differently that made them win the award
• In 2016–17, the centre issued a sum of Rs 16.25 lakh, of which only around Rs 2 lakh was spent. The next financial
year, the district received Rs 17.25 lakh, and spent Rs 10.55 lakh—most of which was used for “outreach activities.” At
the end of 2018, the total unspent amount was Rs 20,87,500
• Enrolment of girls in school has increased from 56,038 in 2016–17 to 95,469 in 2018–19. However, no data on drop
outs
• Historically, India has seen high rates of girls dropping out of schools
• lack of senior-secondary schools near their residence
• unwillingness of parents to invest in their education
• lack of proper toilet facilities
• early marriage, household chores and sibling care
 The Case Of Hanumangarh
• BBBP requires teachers to play an active role to ensure the enrolment of girls, create an enabling environment and
educate them further about how to overcome gender disparities.
• Of the six schools in Hanumangarh district, not a single one had a teacher who had been trained, especially
under the BBBP scheme
• The BBBP guidelines require the DSEL to construct and ensure functional toilets for girls.
• Only three of the six schools had toilets that were relatively clean and could be used.
• Most of the schools also did not have enough toilets in proportion to the number of enrolled girl students.
• No proper urinal, no doors, unusable
• After school, the next challenge in girls’ education lies in ensuring their ability to attend college.
• There is no government all-girls college in Hanumangarh district
• Expenditure of funds earmarked for the scheme has been centred around national level media campaigns, as opposed
to community level interventions for improving education and health outcomes
The South Indian Context
BETI BACHAO BETI PADHAO campaign in the context of 5 South
Indian states namely:

1. Andhra Pradesh
2. Telangana
3. Karnataka
4. Tamil Nadu
5. Kerala
• To start with the slogan BETI BACHAO BETI PADHAO which is
an alien to the South Indian states

• BETI BACHAO BETI PADHAO is recognized only by the schemes

under it, which were mostly in the regional language ; Ex:
Samoohika Seemanthamanthalu, Pudhu Yugam etc.

• As a part of campaigning a cultural programme was conducted

at Kerala Raj Bhavan, an official twitter post from Kerala
Governor on this event could only get 4 Re-tweets and 21 likes
Sukanya Samriddi Yojana:

• Under this scheme, opening a bank account under the name

of girl child between the age 0-10 will receive an extra interest
and will be exempted from taxes on these deposits

• The deposits can vary from 500 to 1,50,000 and can be

deposited at post offices or banks
Samoohika Seemanthamanthalu:

• During pregnancy at months 5 or 7 or 9, maternal family conducts a

function for the pregnant lady inviting ladies from other family to
bless the child’s health and a smooth delivery.
• Under this scheme the cost of the function is bearded by the
government and each lady is given Rs 5000/-
• From the ground reports conducting in various districts it is found
that these schemes are not reflecting the actual objectives of the
scheme
• People participate in these schemes only to gain the incentives, the
deposited money is mainly used for the marriage expenses
Through
GROUP – PEOPLE OF ALL MARITAL STATUS – POPULATION – URBAN
AGE GROUPS MARRIED, UNMARRIED AND SEMI URBAN
AND SEPARATED

Survey
conducted
INCOME GROUP – EDUCATION LEVEL –
MOSTLY MIDDLE AND MOSTLY GRADUATES
UPPER MIDDLE CLASS AND POST GRADUATES
 Having a girl child helps shape one’s life in better way

Deductions from
Survey

Most people feel girl

child helps shape their
life in better ways and Girl Child is capable of carrying family legacy

are well capable of

carrying family legacy
 Girl Child does not need to be highly educated

Deductions from
Survey

Most people in
urban region feel
female foeticide is a
problem in rural Problem of female foeticide is mostly present in rural India

portions of India.
Also, girl child be
well educated
• Target group for ‘Beti Bachao Beti Padhao’ is
definitely not middle and upper middle class, Deductions
urban and semi-urban population with at least
graduate level education
• A large portion of promotion amount is being
From
spent(wasted) in form of advertisements, in
places like PVR and CCD where almost
Survey
everyone belongs to the very same target
group
• There is reputation of well implementation and
good reach for ‘Beti Bachao Beti Padhao’
campaign among respondents, but most of
them have not seen any such incident in real
life where a positive attitude can be directly
attributed to the campaign
Interviews

• The following structure of questions was

followed while interviewing
• The questions usually began on general
note and became very specific to the
campaign later
• It was externally tried to cater to the
rural audience who may be directly
affected by this campaign
• The list of questions mentioned were not
exhaustive
 Mess Worker
Interview • Well versed about the campaign

Results •
•
happy with the implementation
Gudda Gudiya board updated on daily basis
• Feels credit should also go to village sarpanch for his active role
• Under Age marriage has decreased
• Female infanticide has been wiped out effectively

Sanitary Worker
• Has heard about the scheme but no idea other that
• Awareness has improved but gives no credit to government
• No idea about Gudda Gudiya Board and BBBP Champion
• Programs like these should be spread on mediums other than social
media also
 Canteen Worker
Interview • Program started on a high note but eventually peaked out
Results • Guddi Gudiya boards installed but rarely updated
• Number of girls going to school did increase
• An independent NGO doing a better job

House Maids
• Didn’t know about the campaign but could recognize its billboards
• Under age marriage very common
• Pre-marriage counselling very rarely happens
• Government should concentrate on previous schemes such as
midday meals first
 • As of 31 December 2018, the government had
allocated funds amounting to Rs 648 crore for the
scheme since it was launched. Of this, the reply
showed, a sum of 364 crore—or atleast 56 percent—
was spent on “media activities” , vs. just 5% on
education
• The ministry’s reply shows that a majority of the BBBP
scheme’s resources were focused on building a
perception of change rather than initiating measures
Drawbacks: for actual change on the ground
• inefficient allocation and release of funds, with a
cumulative shortfall of INR 77 crores between 2014-15
and 2017-18
• insufficient monitoring and oversight, particularly at
district level
Implementation challenge
Underutilisation of funds
Infrequent task force meetings
Non-compliance to guidelines
Haryana Punjab
Over the period January 2015-March
Over the period 2014-16, INR 6.36
2016, GOI released INR 8.08 crores and
crores released by GOI, of which INR
State government was able to spend INR
0.91 crores utilised up to March 2016.
5.31 crores.
Scheme being implemented in 20
Scheme being implemented in 20
districts, and three districts were audited.
districts. Infrequent task force meetings
Only one meeting was held at State level,
adversely affected implementation in 11
and none at district level between
districts, while scheme could not take off
January 2015 and March 2016, as against
in another 9 districts.
a requirement of quarterly meetings
Scrutiny of rewards showed that as
Monthly progress reports, statements of
against target of Rs. 15 lakh to be
expenditures and reports of district /
awarded to schools for the three districts
block level task forces not prepared /
surveyed, only Rs. 1 lakh was awarded in
delayed
total during 2015-16

Recommendations:
Most importantly, the national,
state and district level task forces
must assume the overall
responsibility for scheme’s
implementation at each level, and
be held accountable for successes
and failures
• Increase planned expenditure
allocation for education and health
related interventions
• District level task forces should be
headed by local female frontline
workers
• Ensure that on-ground implementation
personnel are adequately trained in
community outreach activities
• Incentivise public private partnerships
for executing community level
activities
• Necessitate greater use of mobile
technology for monitoring and
documentation