App: Tourlambguide.

The TourLambguide is the result of an initiative of our sustainable tourism boost

project in Lambayeque, to better address the needs of free independent tourists.

The purpose of this application is to be able to help local and foreign people to be
guided through it, so that they know what are the best routes that lead to places
of tourist attraction, however, they can also recognize places to enjoy food typical
of the area in restaurants previously qualified by the application, as well as places
of stay, service stations, shops to buy souvenirs, among others.

Even if independent tourists come to visit Lambayeque on their own, is there any
way they can visit a variety of good attractions without feeling the pinch in their
wallets?

Our response is to allow tourists to freely personalize their trip to Lambayeque that
fits their schedules and preferences through the pass. The TourLambguide includes
21 of Lambayeque's main attractions, as well as a selection of historical and cultural
attractions.

a) Application use:

- Through the TourLambguide application, you can check the list of attractions you
can visit, as well as the remaining time you can visit.

1. Download and install the applicatio

2. Register the QR code in the TourLambguide application you purchased.

 Your TourLambguide is now synchronized with the application!

 The application will show tourist attractions that you can visit, as well as the
time remaining in the pass

3. Benefits to synchronize the application with TourLambguide

 You can mark the attractions you want to visit to manage them better.
 You can check tourist information related to the attractions included in the
pass.
 Once your first visit to an attraction is confirmed, the application will
automatically display a countdown of the remaining time.

b) Keep in mind:

- The TourLambguide application is a smartphone application that requires an

Internet connection.

-Data fees may be charged when downloading or using the application while
connected to a 3G or 4G service. (We recommend using a Wi-Fi connection)
Promotion of tourist activities in the new routes:

In order to attract a greater flow of tourists, we planted for the diversification of

the tourist offer, through adventure and sports activities in tourist attractions of
this region.
The regional manager of Foreign Trade and Tourism (Gercetur) -Lambayeque, Oscar
Quispe Laura, said that recently seven local travel agencies have participated in a
business conference in Lima with 50 companies in the capital.

“Agencies have also been called to participate in a similar event in Cusco and we want
to go with the new proposals of tourist offer that bring together adventure and
sports activities, such as cycling, truck running, and others, which can be developed
in this location"

Avi-tourism and Cycle tourism:

-Train travel agency staff for the topic of Avi-tourism.

Places that have different species of birds, the accessibility roads that they have
must be reviewed, in order to present a document to the municipality in the event
that it is necessary to clean the area and clear the route. In addition, sensitize the
population to take care of this important resource that could well articulate a site
museum, which still does not take off because it is not articulated to the main
circuit. In Lambayeque Avi-tourism is still incipient, but there are already agencies
that are motivating in this area. “This responds more to receptive tourism and there
is a small niche of students who, by specialty, choose to seek this service

The owner of the Gercetur Lambayeque mentioned that the theme of cycling is
focused on the product Forests and Pyramids of Lambayeque, but there are other
places where this activity can be promoted, circuits on beaches, riding on a specific
circuit, water competitions such as surfing, kitesurfing, rafting, water canyon.

Tourist figures:

In 2018 they plan to close in Lambayeque with a growth of 5 to 8 percent in the

arrival of tourists to this northern town. "In 2017, 938,000 arrivals were registered
and this year we want to exceed 950,000," he said.

On average, a national tourist spends about 500 to 600 soles in this city and abroad
about 1,000 to 1,500 soles for an average of 4 days of permanence.

Between January and May of 2018, a growth of 71.11 percent has been reported in
visits to the six museums in the Lambayeque region, given that 146,436 tourists
arrived compared to the same period in which 86,579 arrived. “They are encouraging
figures for a difficult year like this 2019.