Introduction

• Jet Airways is an airline based in Mumbai,

India.

• It is India's third largest airline.

• Jet Airways also operates two low-cost airlines,

namely Jetlite (formerly Air Sahara) and Jet
Airways Konnect.
 History

•Jet Airways was incorporated as an air taxi operator on 1

April 1992.

•It started Indian commercial airline operations on 5 May

1993 with a fleet of four leased aircraft.

•It began international operations to Shri Lanka in March

2004.
 Jet Airways- Performance

Annual Revenue - Rs. 9481.5 crores (2007-08)

Rs. 7401 crores (2006-07)

Profit (Loss) After Tax -

Rs. 253 crores loss (2007-08)
Rs. 27 crores profit (2006-07)

All Other Domestic Players showed loss (2006-07)

 Service line of Jet Airways

In Flight services -
First class, Premiere Class, Economy class

On Ground services- Check in options – SMS check

in, tele check in, web check in, check in while walk
in.
Convenience and Safety-
Towels, Pillows, Blankets, Reading Material, First
Aid, Smoke detector, Bassinets , Child care, Life
jackets & seat cushion.
 Contd…

 Entertainment- jet screen, Movies, TV

program, Music, inflight communicator,
online magazines etc.

 Jet Wings (inflight magazine), Jet Boutique.

 Network

• Operates over 400 flights daily to 65

destinations.

• Agreements with 133 international airlines.

• Agreements with 64 carriers for carriage of

cargo to their destinations.

• Best Among the all Indian Airlines.

 Key People

• Mr. Naresh Goyal- (chairman)

• Mr. Saroj K. Datta( Executive Director)

• Mr. Wolfgang Prock-Schauer, The Chief

Executive Officer (CEO),

• Capt. Hameed Ali, Chief Operating Officer

 Major Competitors

International Market - British Airways & South

West Airlines

Domestic Market – King fisher, Indian Airlines,

GoAir, Indigo,
 USP/ Strengths of the company

•Experience exceeding 14 year

•Only private airline with international operation

•Market leader

•Largest fleet size

•Customer relationship and Punctuality

 Weakness

•Loosing domestic market share

•Old fleet with average age around 4.79 year.

•Scope for improvement in in-flight service

•Weak brand promotion

 Opportunities

•Untapped air cargo market

•Scope in international service and tourism

 Threat of Jet Airways

•Strong competitors

•Fuel price hike

•Overseas market competition

 Acquisition of Air Sahara
• In January 2006, Jet Airways announced that it
would buy Air Sahara

• But the deal fell through in June 2006

• Agreement to buy Air Sahara for $500 m (all cash)

• In court – Off court battle

• Valued @ $500 m, bought at @ $338 m

• Birth of India’s largest Air Operator

 Customer Segmentation

Customer Segment
• First Class, Premiere (Business) Class, Economic
Class

Target Segments
• Premiere (Business) Class
Business travelers, contribute 48% of passengers
& 66% of revenue, ready to pay higher prices,
last time booking.
• Economy Class
Leisure travelers, Prefers low cost airlines, ready
for transit if there is cost advantage, large %of
passengers.
Yeah !! The Joy of
Flying….
 Presented By:

 Abhishek Kshatriya (03)

 Abhijit Jadhav (16)

 Pallavi Kedari (18)

 Amit Mandal (25)

 Mukesh Pardasani (27)

 Rahul Kumar Chaudhary (35)

 Rutu Taranekar (38)

 Thank You

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