CHARACTERISTICS OF WRITTEN

COMMUNICATION
Written communication is one of the powerful methods of
communication. It invariably creates records that can be preserved
over time. Letters, memos, contacts, agreements, documents, reports
and the like often carry time value and need to be stored and
preserved. As a result, it becomes possible to access them later for
reference or study.
1. CLARITY
In written communication, the message should be expressed in clear
terms. Care should be taken to avoid ambiguity. The purpose of
communication should be made clear.
2. IMPACT
The message or information should create the necessary impact. In
written communication information should have a clear purpose. The
purpose of written communication is not just to reach out to the
customer. The intended impact must be felt.
3. RELEVANT INFORMATION
Written communication contains relevant details forming part of the
message. Facts, figures, illustrations, and other such information,
should be accurate and reliable, as well as relevant to the context of
the communication.
4. BREVITY
Any good communication should necessarily incorporate this
essential feature. Brevity is a very important attribute for any
communication.
5. SIMPLICITY
Simplicity is the hallmark of any good communication. Simplicity
refers to the ease of understanding. Simple writing is the opposite of
complex and involved writing. The thoughts may be complex, and the
subject quite complicated but the manner of expression or
presentation is kept simple.
6. LANGUAGE
Language is an extremely important fact of communication. It is
necessary to ensure that the language used is appropriate. i.e., the
language with which the reader finds easy to understand.