SRM Business School

NH-24, Sitapur Road, BakshiKaTalab, Lucknow

Department- MBA
Section:All Pre University Test
Year : 1stYear Date: 03/03/ 2023
Subject: Business Communication Subject Code-KMBN107
Duration: 3:00Hrs Max. Marks: - 100
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NOTE: Attempt all questions. SECTION A

1. Attempt all questions in brief. (2x10=20)

S.no Question Marks CO

a What is communication? What are the 7 Cs of communication? 2 1

b Make the diagram of process and classification of communication both. 2 1

c What is Kinesics (types of non-verbal communication)? Why is it important? 2 2

d Define reflection and empathy. 2 2

e What do you mean by routine and persuasive letters? Give examples. 2 3

f What is a memo? Make format of memo. 2 3

g What is employment communication? Is biodata used to communicate to an 2 4

employer?

h What is job interview? What are different types of an interview? 2 4

i What is symposium, conference and workshop? 2 5

j What should be checked while deciding timing and venue of meeting? 2 5

SECTION B
2. Attempt any threequestions. (3x10=30)
S.no Question Marks CO

a Explain different communication structure in organization. 10 1

b Explain 3x3 writing process? What is electronic writing process? 10 2

c Suppose you are a production manager in an FMCG company. You have to write 10 3
a complaint letter to the supplier to supply raw material which is not received yet.
You have placed order on 21/2/2023.

d What is CV and resume? What are the components of CV? What are the do’s and 10 4
don'ts in CV?

e What are the role and responsibilities of participants(team members) in meeting? 10 5

 SECTION C
3. Attempt any onequestions. (1x10=10)
S.no Question Marks CO

a What are the barriers to communication? How the communication is done in 10 1

crisis?

b What are the characteristics of successful communication? What is importance of 10 1

communication?

4. Attempt any onequestions. (1x10=10)

S.no Question Marks CO

a Explain the principles of effective writing? Explain coherence as an effective 10 2

writing feature.

b Explain two sides of effective oral communication (effective listening and non- 10 2
verbal communication)?

5. Attempt any onequestions. (1x10=10)

S.no Question Marks CO

a What is a report? Explain its types. Make a list of objectives of report writing? 10 3

b What is a presentation ? Explain elements of presentation? What are the 10 3

characteristics of good presentation skills?

6. Attempt any onequestions. (1x10=10)

S.no Question Marks CO

a Analyze the interview skills, a company require in a candidate to select him/her 10 4

for the job. OR What is GD? Write its purpose evaluation criteria.

b Write short notes on any four. Tell their benefits separately. 10 4

(1) Internet (2) Intranet (3) E-mail (4) SMS (5) Video conferencing

7. Attempt any onequestions. (1x10=10)

S.no Question Marks CO

a What do you mean by media management? Explain its types. 10 5

b Explain business etiquette? What are the rules for good business etiquette? What 10 5
are the wrong business etiquette?

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