pond, followed by another, then another, then another, all timed carefully, will create ripples

that build into small waves.

As Dr Carlo Contaldi, a physicist at Imperial College London, explains, a small amount of

energy committed at just the right intervals - the 'natural frequency' - creates a cumulatively large

effect.

Media consultant Paul Bay believes that just as with pebbles in a pond, (3) a carefully

choreographed (được biên đạo cẩn thận) and meticulously timed (căn chỉnh thời gian tỉ mỉ)

stream of communication will have a more lasting effect than a sporadic big splash (quảng cáo

ấn tượng nhưng xuất hiện lác đác) during prime-time TV breaks.

Innocent is testament to the power of pebbles. Until last year, the maker of smoothies had

never advertised on TV, instead drip-feeding the market with endless ingenious marketing ploys

- from annotating its drinks labels with quirky messages to hosting its own music festival,

Fruitstock. The company sent a constant stream of messages rather than communicating through

the occasional big and expensive noise.

So whether you're trying to make waves in the laboratory or in the media, the people in

white coats would advise a little and often. A big budget is not the prerequisite of success.

Solution:

1. 1st suggestion: - Basic version

(1) An understanding of the Theory of Resonance may give communications experts the
edge, because (3) a carefully choreographed and meticulously timed stream of communication
will have a more lasting effect than a sporadic big splash during prime-time TV breaks.

2. 2nd suggestion: - Advanced version

(1) An understanding of the Theory of Resonance, which (2) explains the curious
phenomenon of how very small pebbles dropped into a pond can create bigger waves than a