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spike in demand, especially for consumer goods like the iPod. Apple’s business strategy puts a
premium on suppliers that can demonstrate volume flexibility (not to mention, high levels of
quality conformance) because Apple sells considerably fewer iPods from March to September
than October to February, and Apple needs suppliers that can give them varying amounts of
2. McDonald’s mission statement is as follows: McDonald’s brand mission is to “be our customers’
favorite place and way to eat.” McDonalds’ worldwide operations have been aligned around a
global strategy called the Plan to Win centering on the five basics of an exceptional customer
experience—People, Products, Place, Price, and Promotion. This is a useful mission statement
because it addresses different functional areas of the company and in the end focuses on people
and the customers’ experience. Their operations and supply chain strategies are consistent with
the mission statement because they execute their worldwide operations through an
3. The business strategy and the operation strategies are so interconnected that they can flow both
ways, and core competencies derived within the operations and supply chain areas can be
that counts. For example, if the strategy document says that the firm will place a premium on
introducing new, innovative products, but the firm’s actual investments are in producing large
quantities of standard products at the lowest possible cost, then it is the pattern of decisions it
5. Customers can perceive the value of the same product or service differently because they evaluate
products based on multiple performance dimensions and can assign different value for each of
these dimensions. This means that the companies that can develop the best mix of the
performance dimensions for their customer base will be able to maximize their product value and
profits. Companies need to find ways to maximize the value of their performance dimensions so
that they can deliver the best, most desirable product to their consumers.
6. Not all firms have to both develop and exploit core competencies in the operations and supply
chain areas to be successful in business. For example, a local gas station may succeed simply by
having a better location than its competitors, even though its cost and service quality may not be
as good.
Author: Nostradamus
Language: English
PROPHECIES
OR
PROGNOSTICATIONS
OF
Michael Nostradamus,
PHYSICIAN
TO
LONDON,
Printed by Thomas Ratcliffe, and Nathaniel Thompson, and are to be
sold by John Martin, at the Bell in St. Pauls Church-yard, Henry
Mortlack at the White Hart in Westminster-Hall, Thomas
Collins, at the Middle-Temple Gate, Edward Thomas, at the
Adam and Eve in Little Britain, Samuel Lowndes over against
Exeter-house in the Strand, Rob. Bolter, against the South door
of the Exchange, Jon. Edwin, at the Three Roses in Ludgate-
street, Moses Pits at the White Hart in Little Britain, 1672.
To his most Honoured Friend
NATHANIEL PARKER
OF
Grayes-Inne, Esq;
THEOPHILUS de GARENCIERES,
D. Med. Colleg. Lond.
Humbly Dedicateth this Book.
GARENCIERES
FAMOSI
Nostradami Vaticinium.
Abdita qui medici legit præsagia Vatis,
Non valet hoc quisquam pandere carmen, ait.
Falleris, en Medicus merito quoque nomine Vates,
Invia luminibus permeat antra novis.
Sed minus ingenio tantum mirere laborem
Id succisivo tempore fecit opus.
Petrus Cottereau.
Aliud.
Idem.
Perenni Famæ Doctissimi Viri Theophili de Garencieres Doctoris
Medici Colleg. Lond. de Interpretatione NOSTRADAMI Fatidici
Tetrastichon hoc dicavit.
Dudleyus, dimidia pars ipsius animæ.
By the same,
To the Author of this, and a more Excellent Work.
Mystically.
Petrus.
THE
PREFACE
TO THE
READER.
READER,
Before I speak any thing of the Author, or of his Works, I think it
convenient to speak somthing of my self, and of my intention in setting
out this Translation, with my Annotations.
The Reputation that this Book hath amongst all the Europeans, since
its first coming out, which was in the year 1555. and the curiosity that
from time to time the learned have had to see the Mysteries contained in
it, unfolded: is a sufficient warrant for my undertaking.
Many better Pens (I confess) could have performed this work with
better success, but not with greater facility than I, having from my youth
been conversant with those that pretended or endeavered to know
somthing in it. Otherwise, it would have been impossible for a man of
my profession to wade through it. This Book was the first after my
Primmer, wherein I did learn to read, it being then the Custom in France,
about the year 1618. to initiate Children by that Book; First, because of
the crabbidness of the words; Secondly, that they might be acquainted
with the old and absolete French, such as is now used in the English
Law; and Thirdly, for the delightfulness and variety of the matter, so that
this Book in those days was printed every year like an Almanack, or a
Primer for Children. From that time, without any other Study than
reading of History, and observing the events of the world, and
conversing with those that made it their Study, (some of which were like
to run mad about it) I have attained to so much Knowledge, as to bring it
into a Volume.
The Book is written in the Nature of Prophecies, digested into old
French Verses, most of which are very hard to be understood, and others
impossible at all, whether the Author did affect obscurity, or else wanted
the faculty to express himself, which is the cause that it could not be
rendred into English Verses, it being troublesome enough to be
understood in Prose, as the Reader will find. That’s the reason that I have
translated it almost word for word, to make it as plain as I could; as also
because the Reader (if curious of it) may benefit himself in the
knowledge of the French Tongue, by comparing the English and French
together. The rest that can be said upon this subject, you shall find either
in the Authors Life, or in the Appology made for him.
And because I have told you before, that many have been like to run
mad by over-studying these, and other Prophecies, give me leave to give
you this advice, that in vain, or at least without any great profit, thou
shalt bestow thy time, care, and study upon it: for which I will give thee
the chief reasons, that have disswaded me from it.
The first is, that the thing it self, which you may think to understand,
is not certain in it self; because the Author disguiseth it in several
manners, sometimes speaking a double sense, as that of the ancient
Oracle.
LIFE
OF
Michael Nostradamus,
Physitian in Ordinary to HENRY the II. and
CHARLES the IX. Kings of France.
Or thus
Michael Nostradamus.
CHAP. I.
It is not unusual for Calumny to follow the best Wits, and those whom
God hath endowed with so extraordinary Talent, upon weak and slight
grounds. It is not also unusual for Men to side easier with calumny
against innocent persons, then with those truths that justifie them;
therefore no body ought to wonder, if Michael Nostradamus hath been so
much cried down and defamed by several Authors, being in the number
of those extraordinary persons, whom God had priviledged with that
grace so much desired by curious Men, viz. the knowledge of future
events.
Besides that, there was four things in him, which might have been the
grounds of this diffamation.
The first was the vulgar life which he led in the Roman Catholik
Religion, which seemed to bear no proportion with such an extraordinary
favour of God.
The second was his application to judicial Astrology, which is
condemned by many learned Men, and detested by those that pretend to
ignorant devotion.
The third was a suspition brought by his enemies, and many devout
persons in his time, that he was a Negromancer, and had familiarity with
the Angel of darkness.
The fourth was the obscurity of his Stanza’s, which was made worse
by the enormous faults of those that first Copied them, and by the
carelesness of the Printers.
CHAP. II.
How the first Objection hath caused the Author to be reputed a false
Prophet.
CHAP. III.
The second Objection hath ranked the Author among Dreamers and
false Visionaries.
Some are more moderate in the censuring of this Author, and being
unwilling to call him maliciously a false Prophet, would have him to be a
foolish Dreamer, who believed his own imaginations, and took pleasure
in his own fancies, whence came that Latine Distick of the Poet Jodelle,
This Distick was so pleasing to the Wits of the times, that without
further inquiry, since that time Nostradamus went for a Dreamer and a
doting fool.
This opinion increased more and more by his making of many
Almanacks, wherein every body may see how much he was taken with
judicial Astrology; and we see often in his Stanza’s the decision of the
times, by the conjunction of the Planets with the Signs, and by the
Eclipses, whence sometimes he doth infer some events that were to
happen.
But what did undo him most, was the covetousness of the Printers and
Booksellers of his time, who seeing his Almanacks so well received, did
set forth a thousand others under his name, that were full of lies and
fopperies.
From that time the Author went for one of those poor Astrologers,
who get their living by foretelling absurdities; and pretend to read in the
Heavens, that which is only in their foolish imagination.
CHAP. IV.
The third Objection accuseth the Author of medling with the black Art,
of being a Negromancer, and a Disciple of the Devil.
If the precedents have been moderate in their censure; others have been
more severe in delivering their opinion, accusing him to have kept
acquaintance with the Devil, as the Negromancers and other Prestigiators
of the ancient times did.
The reason that made them think so is, that seeing so many things
come to pass, just as the Author had foretold; they could not attribute it
to the knowledge of judicial Astrology, nor to Divine Revelation, and
consequently concluded, that it must of necessity come from Satan.
They could not attribute it to judicial Astrology, either because they
had no opinion of it, or that the greatest defensors of that Astrology do
agree among themselves, that it cannot reach so far as to foretell a
thousand peculiar circumstances, which depend purely from the freedom
of Men, such as proper names are, and the like, which nevertheless our
Author did foretell.
They could neither attribute it to Divine Revelation, for the reasons
alledged in the first objection; moreover, because he was accused of a
thousand falsities and fopperies, Printed in those Almanacks that went
falsly under his name, whence they concluded that it could not come by
Divine Revelation, seeing that the Holy Ghost is the Spirit of Truth.
It followeth then (say they) that it must come from the Devil, by the
help of the Black Art; the Lord Florimond de Raimond a very
considerable Author, was of that opinion in his Book of the Birth of
Heresies, Chap. 3.
CHAP. V.
The fourth Objection maketh him the Head of those Seductors and
Impostors, which are dangerous in a Common-wealth.
CHAP. VII.
Answer to the first Objection against Nostradamus, which pretendeth
to rank him among the false Prophets.
Let us see now what calumny pretendeth for the obscuring this Prophet
of our days; the knowledge of future things (saith she) is a priviledge
belonging to the Saints, and to those whom God hath endowed with an
eminent vertue. I acknowledge, it is so commonly, and in the ordinary
way of Grace, but if God be pleased to impart that priviledge to those
that have not attained to that Degree of Holiness, and that it really
appeareth by the reasons of Theologie, that they have been gratified with
it, we are bound to admire his Royal bounty, which giveth when, and to
whom he pleaseth: for example, no body deserveth to be a Marshal of
France, but he that hath been in several Battles, and at the taking of
many Towns; but if the King be pleased to honour with that Dignity a
Gentleman that never Warred but against the Deer, the Kings goodness is
to be praised, which extendeth even to those that have not deserved it; it
is the same reason here, it is visibly apparent that Nostradamus hath been
enlightned by the Holy Ghost, and yet he hath not imitated the lifes of
those great Saints of the Church: what can be inferred from thence, but
that it was Gods pleasure to extend his bounty upon his poor Creatures,
which is easie to be granted in this point, because the gift of Prophecy is
not a sanctifying Grace, but a supernatural gift, of which a sinner is
capable of, as we see in Balaam, Caiaphas, and the Sybilles, and much
more in a Christian, who observeth Gods Commandments, and
endeavoureth to keep himself in his Grace.
But (saith calumny) Christian piety seemeth to be repugnant to this
Divine disposition, seeing that in Nostradamus time, there were
thousands in the Church of God that were capable of this favour, and to
prefer to them a Physitian, an Astrologer, and an Almanack-maker, is a
thing that the Wits cannot apprehend so well, as to frame a good opinion
for this Author.
Hold there Reader, do not enter into the Sanctuary of Gods secret
Judgements, you should loose you self, and never find the way out: how
many such questions might I ask you? why did God in former times
chuse the Family and person of David, and preferred it to so many others
of the Children of Israel? why did Christ raise Judas to the dignity of an
Apostle, preferring him before Nathaniel, and so many others that lived
Holily.