A

SYNOPSIS ON

INVESTOR STRATEGY IN STOCK MARKET

AT

ICICI SECURITIES

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR

THE

AWARD OF THE

MASTER OF BUSINESS ADMINISTRATION

BY

B.KESHAV CHANDRA

H.T. NO: 1170-18-672-022

Department of management studies

RG KEDIA COLLEGE OF COMMERCE

ESAMIA BAZAR, HYDERABAD, TELANGANA

2018-20
 INDEX
S.NO CHAPTER PAGE NO.

1 INTRODUCTION 1
2 OBJECTIVES OF THE STUDY 3
3 SCOPE OF THE STUDY 3
4 PERIOD OF THE STUDY 3
5 TYPES OF INVESTMENT 4
STRATERGIES
6 APPROACH OF INVESTORS 4
WHILE INVESTING
7 RESEARCH METHODOLOGY 5
8 IMPORTANCE OF THE STUDY 5
9 TYPES OF INVESTMENT 6
10 SOURCES OF INVESTMENT 6
INFORMATION FOR
INVESTORS
11 LIMITATIONS OF THE 7
STUDY
 Investor strategy

Introduction
Investor strategy consists of two words
Investor means the person who invests.
Behavior means the technique or method through
which he invests.

Back ground
In general terms, investment means the use of
money in the hope of making more money. In finance,
investment is defined as the purchase of a financial
product or other item of value with the expectation of
earning favorable returns in the future these returns
may be used by the investors as per their needs like
wealth accrual, liquidity, safety in time of emergency,
portfolio diversification, retirement planning etc.
They are many investment options available to the
indian investors some of these are bank fd’s, public
provident funds, real estate, insurance policies,
mutual funds etc. One such investment option is
investment in the stock market.
What is stock market?
A stock market is a public market (virtual
environment), not a physical facility for the trading of
companies, stock and derivatives. These includes
securities listed on stock exchange as well as those
only traded privately a stock exchange is an organized
market which provides services for stock brokers and
traders to trade stocks, bonds and other securities.
Market participants include individual retail
investors, institutional investors such as mutual
funds, banks, insurance companies and also publicly
traded corporation trading in their own shares in this
research, we would be focusing on individual
investors.
A stock market (also known as an equity market
or share market), is a collection of buyers and
sellers of stocks. These stocks represent ownership
interests in companies. These may include publicly
or privately traded securities. The new york stock
exchange (nyse) is an example of a share market.
As of 2017, the global stock market is now
worth a record $76.3 trillion. The nyse has a
market capitalization of roughly $21 trillion and is
the largest stock market in the world.
Objectives of the study
1. To study the over view of how the investor
stratergies to invest in stock market.
2. To evaluate the investor mentality while
investing.
3. To analyse risk and return in investment.
4. The offer a suggestion to the investor while
investing.

Scope of investor behavior

Behavior is the study of the influence of
psychology on
the behavior of investors or financial analysts. It
also includes the subsequent effects on the markets. It
focuses on the fact that investors are not always
rational, have limits to
their self-control, and are influenced by their own
biases.

Period of study
It is not related to any specific because it is based
on general behavior of any investor of any period
 Types of investment strategies
The four strategies are:
1. low risk (7 to 11% historic returns)
2. low to moderate risk (8 to 12% returns)
3. value-added: moderate to high risk (10 to 15%
returns)
4. opportunistic: high risk (12% to ?% returns)

Approach of investors while investing

 Value investing. An investment strategy made popular
by warren buffet, the principle behind
value investing is simple: buy stocks that are cheaper
than they should be.
 Income investing.
 Growth investing.
 Small cap investing.
 Socially responsible investing
 Research Methodology of investor
behavior
The Primary Data respondent chosen for
collecting the data is Retail Individual Investor. In
this research work, the primary and secondary, both
types of data are used. To study the behavioral
aspects of individual investors, the primary data is
collected through closed ended structured
questionnaire.

Importance of investing
One of the primary benefits of investing in the stock
market is the chance to grow your money. Over time,
the stock market tends to rise in value, though the
prices of individual stocks rise and fall
daily. Investments in stable companies that are able
to grow tend to make profits for investors.
Types of investments
o shares (stocks)
o Mutual funds
o Gold
o Provident fund
o Term deposits
o Government schemes
o Bonds and debentures

Sources of investment information for

investors
The credit rating of companies, data on market
trends, security market analysis and market reports,
equity research reports, trade and settlement data,
listing of companies and delisting, record dates and
book closures etc., beta factors, etc. Are the
needed information for investment management.
Limitations of study

 It is limited to only small area.

 It does not cover a large number of investor.
 As the behavior of the individuals differ from one
to another.
 Data is taken only on average basis.
Chapter plan
Chapter -1 - introduction
In this first chapter will provide introduction of the
topic and need, scope, objectives of the study. Project
limitations and methodology of the study.
Chapter - 2 review of literature
This chapter includes different authors written
articles and brief explanation of the topic.
Chapter - 3 - industry profile & company profile
Explain about how industry growing in india what are
the strategies and explain about company like history
of the company, board of directors, awards,
milestones and product etc.
Chapter - 4 - Data analysis and interpretation
Chapter - 5 - findings, suggestions, conclusion.