The Periodic Table of

On-The-Page Factors Off-The-Page Factors

These elements are in the direct control of the publisher Elements influenced by readers, visitors & other publishers

Content Trust

SEO Success Factors

Are pages well written & have Do links, shares & other factors make
Cq QUALITY
substantial quality content? Ta AUTHORITY
pages trusted authorities?

Have you researched the keywords Do visitors spend time reading or

Cr RESEARCH
people may use to find your content? Te ENGAGE
"bounce" away quickly?

Do pages use words & phrases you Has site or its domain been around a
Cw WORDS
hope they'll be found for? Th HISTORY
long time, operating in same way?
Search engine optimization (SEO) seems like alchemy to the uninitiated. But there's a
science to it. Below are some important "ranking factors" and best practices that can lead to Has site been flagged for hosting
Cf FRESH Are pages fresh & about "hot" topics? Vd PIRACY
pirated content?
success with both search engines and searchers.
Do you have image, local, news, video Is content ad-heavy? Do you make use
Cv VERTICAL
or other vertical content? On-The-Page SEO Off-The-Page SEO Va ADS
of intrusive interstitials?

Is your content turned into direct Links

Ca ANSWERS
answers within search results? Content Architecture HTML Trust Links Personal Social
Are links from trusted, quality or
Is content "thin" or "shallow" & lacking +3 +3 +3 +3 +3 +3 +2 Lq QUALITY
respected web sites?
Vt
Cq Ac Ht Ta Lq Pc Sr
THIN
substance?
Do links pointing at pages use words
Architecture Lt TEXT
you hope they'll be found for?
Quality Crawl Titles Authority Quality Country Reputation
Can search engines easily "crawl" Do many links point at your web
Ac CRAWL
pages on site? Ln NUMBER
pages?
+3 +3 +2 +2 +2 +3 +1

Am MOBILE
Does your site work well for mobile
devices?

Does site manage duplicate content

Cr
Research
Am Hd Te
Mobile Description Engage
Lt
Text
Pl
Locality
Ss
Shares
Vp PAID
Have you purchased links in hopes of
better rankings?

Have you created links by spamming

Ad DUPLICATE
issues well? Vl SPAM
blogs, forums or other places?
+2 +2 +2 +1 +1 +2

Cw Ad Hs Th Ln Ph
Personal
As SPEED Does site load quickly?

Do URLs contain meaningful keywords Pc COUNTRY What country is someone located in?
Au URLS
to page topics?
Words Duplicate Structure History Numbers History
What city or local area is someone
Does site use HTTPS to provide secure +2 +1 -1 -3
Pl LOCALITY
located in?
Ah +2

Cf As Hh Vd Vp
HTTPS
connection for visitors?
Has someone regularly visited
Do you show search engines Ph HISTORY
your site?
Vc CLOAKING
different pages than humans? Fresh Speed Headers Piracy Paid
Social
HTML
+2 +1 -2 -1 -3 Do those respected on social networks

Cv Au Vs
Sr
Va Vl
REPUTATION
Do HTML title tags contain keywords share your content?
Ht TITLES
relevant to page topics?
Do many share your content on social
Do meta description tags describe Vertical URLs Stuffing Ads Spam
Ss SHARES
networks?
Hd DESCRIPTION
what pages are about?

+2 +1 -1

Ca Ah Vh
Do pages use structured data to
Hs STRUCTURE
enhance listings?

Do headlines & subheads use header

Factors Work Together +3
WRITTEN BY:
Hh HEADERS
tags with relevant keywords? Answers HTTPS Hidden
All factors on the table are important, but
+2

those marked 3 carry more weight than 1 or +1

CREATED BY:
Do you excessively use words you -3
Vs -2 2. No single factor guarantees top rankings -1

Vt Vc
STUFFING
want pages to be found for?
or success, but having several favorable
-2
Do colors or design "hide" words you ones increases the odds. Negative “violation” LEARN MORE: http://selnd.com/seotable
Vh HIDDEN
want pages to be found for?
Thin Cloaking
factors shown in red harm your chances. -3
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